Zeke Camusio Articles

Pay per Click Campaign Optimization - Click To Read Article
Are You Running a Pay per Click Campaign? Are You Not Making as Much Money as You’d Like? You Need to Optimize Your Campaigns. This Article Will Show You How.

Five Search Engine Optimization (SEO) Tips and Tricks - Click To Read Article
Discover 5 of the Most Effective Tips and Tricks for Search Engine Optimization (SEO). Meta Keywords, Google Submissions, Over-Optimization and Link Sources.

How to Promote an Event Online - Click To Read Article
Do You Want to Know How to Promote an Event Online? This Article Gives You Some Excellent Ideas to Promote an Event Online

Search Engine Optimization: How Much a First Position on Google is Worth? - Click To Read Article
Being First on Google is Important. But, Why? How Much a First Position on Google is Worth to Your Company Anyway?

War of Titans: Search Engine Optimization Vs. Social Media Marketing – Which One Is Better? - Click To Read Article
Search Engine Optimization vs. Social Media Marketing. Which One is Better? I Analyze Their Differences, Pros and Cons, and Reveal Which One is Better.

How to Rank High on Google - Aggressive White Hat SEO Tips - Click To Read Article
The following aggressive white hat SEO tips will take your site to the top of Google. Avoid black hat tactics and stick to ethical white hat SEO to grow your business.

How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23 - Click To Read Article
This is the second part of the series “How to Write for the Web”, the step-by-step blueprint for writing killer copy. Spend Most of Your Time on the Headline About 5% of the people will read your copy but 85% will read the headline. Spend as much time as you can coming up with a good headline. Many copywriters recommend writing at least 50 headlines before choosing one. Anticipate Objections Prospects often make the same objections. You know your market better than anybody so come up with some common objections that prospects will make and answer them. Every product has flaws. Some companies write their copy hoping that the readers don’t find any objections. Big mistake, they will. So you better include all the objections in your copy and resolve them.

Increase Conversions - 8 Ways to Skyrocket Your Online Sales - Click To Read Article
Any online business needs to do two things right to get sales. They have to get traffic and they have to convert those visitors into paying customers. This post will give you some amazing ideas to increase conversions. But before I start with my list, let me give you a warning. If your website is not getting any traffic, focus on that first. A friend of mine called me the other day and she told me that he was worried because she wasn’t getting any sales from her online store. I asked her how many hits a day she was getting. She laughs and said: “How am I supposed to know that?”

The 10 Most Common Web Design Mistakes - Click To Read Article
Does Your Website Make These 10 Mistakes? Fix them Right Now or Keep Leaving Money on the Table Every Day.

Why Most People Fail to Make Money Online - Click To Read Article
Internet is, in my opinion, the best tool ever invented. I just love it. It has made starting companies a lot easier. However, most Internet companies fail to make any money. Why is that? Is starting an online business different from starting any other business? Yes and no. Yes, the technologies change. And no, most basic principles still apply. You still need to understand your target market, learn what they want, and provide them with it in a cost-effective way. You still need to learn what their buttons are and how to push them. You still need to know about finances, leadership, management, marketing, and sales.

The Definitive Guide to GROWING Your Business During the Economic Crisis - Click To Read Article
You might be wondering why I wrote the word “GROWING” in all caps. Because that is exactly what you need to be doing right now. Many business owners freak out and they hide in their caves waiting for the bad times to pass by. That doesn’t make any sense. If you are just waiting until you see the light at the end of the tunnel, your ship will most likely sink. I would like to share with you some ideas to grow your business during the economic crisis. Profit from your current customers As obvious as this idea may be, you will be surprised with the number of business owners that sell a customer just once. Call your previous customers and find out how you can help them. According to statistics, someone who bought from you in the past is five times more likely to buy from you again than a new prospect.

Podcast Marketing – How to Promote Your Business Using Podcasts - Click To Read Article
Podcasting is blogging with audio instead of text. Essentially, you post an MP3 file instead of an article. 5 Reasons Why Podcasts Are Great 1. An increasing number of people are downloading new podcasts every day. 2. Unlike TV, podcast can be played whenever the listener wants. 3. People can listen to them in their cars on their way to work or when they go for a run. You will get their full attention. 4. There is a lot less competition in the podcast market than there is in the article market. 5. Podcasting is a lot easier and less time-consuming than blogging and getting your articles published.

Video Marketing How to Promote Your Business Using Videos - Click To Read Article
Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there. 5 Reasons Why Video Marketing Is Great 1. Google is showing more and more videos in the search results. 2. Producing a video is very inexpensive and posting it is free. 3. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you. 4. Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce. 5. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!

How to Write for the Web – A Step by Step Blueprint for Writing Killer Copy (Part 1/3) - Click To Read Article
Do you want to discover how to write web copy that makes your visitors reach out for their wallets and buy your products? These tips will teach you how to write for the web. Use Short Sentences Don’t try to use fancy words. Get right to the point and make it simple. If a sentence looks too long, it probably is. Most of the times, long sentences could easily be broken up in two, three, or even four short sentences. Mix sentence lengths to make the text easier to read.

How to Write for the Web – A Step by Step Blueprint for Writing Killer Copy (Part 3/3) - Click To Read Article
This is the last part of the series and I want to share with you some amazing tips to convert website visitors into customers and customers into long-term clients. Why Should I Believe You? Your visitors don’t know you. Give them a good reason to believe you. The most common way of doing this is with testimonials. They are great because your customers’ word, unlike yours, is unbiased. If you can, get video testimonials. Audio testimonials work great too. If you have written testimonials at least include a photo of your customer and the city they live in, website, and any other relevant information. Testimonials signed by “John M.” are not very credible.

Pay per Click Marketing Secrets All You Need to Know to Manage Your Own PPC Campaign - Click To Read Article
Although Google and Yahoo claim that managing a Pay per Click campaign is easy, we strongly disagree. Sure, opening an account, choosing some keywords, and setting up a budget is a piece of cake. But making more money than the campaign is costing you is a real challenge. This article will provide you with a great insight on some advanced techniques that we use for our own clients. Three out of five people that start a Pay per Click campaign lose money and every single one of our clients makes money; so we must be doing something right. Pay attention and get ready for the most useful article you will ever read on PPC campaign management.

Twitter Marketing – Using Twitter to Promote Your Business - Click To Read Article
Twitter is a micro-blogging platform. It lets you post up to 140 characters at a time. Some people post their status every 5 minutes (“Waiting for the bus”, “On the bus”, “Walking home”) and companies use Twitter to get the word out about new products, blog posts, and other random stuff. Companies from all over the world have Twitter accounts and thousands of people following them. Some of these companies are Apple, Intel, H&R Block, and Zappos. Barrack Obama has over 38k followers! To leverage the Twitter potential you need to have people following you. That is, people that want to be updated on what you are up to.

DoFollow Blogs Build Links Get Traffic and Improve Your Google Rankings - Click To Read Article
Out of all the tasks related to Search Engine Optimization, link building is probably the most important one. Do-Follow blogs are one of the most incredible opportunities to get links to your website, traffic, and boost your search engine rankings. What is a Do-Follow Link? Some websites assign a nofollow tag to some links. That is a message to the search engines saying “I don’t trust this link, don’t count it”. Most blogs use this tag to protect themselves from people posting spam comments all the time. If the links don’t count, spammers don’t waste their time there. But not all blogs are “no-follow”, some are “do-follow”, which, as you can imagine, is the exact opposite.

Viral Marketing - 15 Bulletproof Tactics to Attract Thousands of Customers Using Viral Marketing - Click To Read Article
Mention the word "virus" on the Internet and you'll most likely get people in a frenzy to update their antivirus software. But viral marketing is not dangerous to your computer or anyone else's for that matter. Quite the contrary, it is the kind of frenzy you should seek to create: about your products or services. Viral marketing is a form of marketing where news about your products, services, or company are spread by word-of-mouth, very much like a virus. Believe me, this is one bug you'd like everyone to catch. As word of what you're doing spreads like the flu, new customers naturally flock to your website to see what the hype is all about, thus boosting your chances of increasing profits.

Link Building Tactics - 33 Link Building Tactics to Boost Your Online Traffic - Click To Read Article
“No man is an island,” said English poet John Donne centuries ago. And neither is your website. With no inbound or outbound links, what’s the point, really? It is worthless. Merely decorative. It won’t work for you. So you have made good use of competitive keywords and included them throughout your website. Big deal! If you can´t go the distance, your business will never thrive, and while good keyword usage is recommended, it just isn´t enough. Link building is perhaps one of the key aspects to search engine optimization, along with keyword usage. And here are 33 of the best link building tactics, guaranteed to increase traffic to your website and boost your profits.

The Best Free SEO Tools - Click To Read Article
SEObook Rank Checker - http://tools.seobook.com/firefox/rank-checker/ This amazing Firefox extension allows you to check your search engine rankings in seconds. Just enter your website URL, the keywords, and find out your positions for Google, Yahoo, and MSN. SEO for Firefox - http://tools.seobook.com/firefox/seo-for-firefox.html This tool is awesome. It lets you see relevant data about the best ranked websites for a given keyword. Once you understand why others are ranking so well, you can copy their strategy. SEObook Toolbar - http://tools.seobook.com/seo-toolbar/ Another great tool from Aaron Wall. It shows you very useful information such as PageRank, incoming links, and traffic data.

Viral Marketing – The Best Knock-Your-Socks-Off Viral Marketing Campaigns Ever - Click To Read Article
The Internet has allowed us to achieve the unthinkable. Reach millions of viewers, increase sales by 200, nay 500%, and grow our business till it’s too big to fit in the garage, all for a minimum investment. We may not have the advertising might of giants like Nike, Honda, or Pepsi, but, thankfully, we don’t need it. With a budget of about 1,000 bucks (or even less!), we have the possibility to create a really great viral ad and implement a campaign that will bring us ROI beyond our wildest dreams. However, it’s not that simple. We still have to come up with this magnificent stroke of genius, the kind of ad or video that will have everyone talking, and spread faster that you can say, “Achoo!”.

The Best Way to Launch a Product Online - Click To Read Article
For those who have been following me for a while, you know that I am a big fan of testing. There are two requirements for testing the success of a product online: you need to do it with as little money as possible and you need to launch it quickly. Step 1: Register a Domain Name I know, you can use a free blog and you wouldn’t have to spend $10 for domain and hosting. But people don’t usually buy from blogs or free domains with ads everywhere. Besides, if you don’t want to invest $10, you shouldn’t be running a business. Step 2: Create a Landing Page Do this yourself. Don’t spend money in professional web designers yet. This is the only page your website will have at the moment. Some tips about creating a successful landing page:

8 Great Ways to Monetize Your Blog - Click To Read Article
Do You Want to Discover How to Start Making Money with Your Blog? This Article Will Give You 8 Great Ideas to Monetize It

How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets - Click To Read Article
About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there. I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS.

Landing Pages – The Key to Turning Potential Customers into Paying Clients - Click To Read Article
How many of you have ever wandered around a department store looking for a simple but elusive item? How many times have you gone from one department to the next wishing someone would tell you exactly where to find what you’re looking for? As a customer this is a frustrating experience, and the store just might lose you as a customer. Here’s a question: When someone clicks on your banner or PPC ad, are they directed to your home page? If your answer is yes, then you may have many customers needlessly wandering around your department store, too.

LinkedIn Marketing – How to Use LinkedIn to Promote Your Business - Click To Read Article
1. Customize Your URL Your profile information may be indexed by search engines. LinkedIn profiles receive a pretty high rank in Google. Instead of using the default URL, customize your own by using your company’s name. If you’re a small start up, it would be better if you used a really great keyword instead of your actual name. If nobody knows you, they won’t be searching for your name, so you have better chances of ranking higher with a competitive keyword. And don’t forget to select the “Full View” option. 2. Give Your Profile Greater Visibility To strengthen the visibility of what is essentially your business profile, use your customized LinkedIn URL as a signature when you leave comments in business or industry-specific blogs.

Flickr Marketing 6 Awesome Tactics to Promote Your Website on Flickr - Click To Read Article
Tap into the Amazing Potential that Flickr Offers to Successfully Market Your Business.

Blog Marketing 10 Great Tips to Get Readers to Keep Coming Back to Your Business Blog - Click To Read Article
These days anyone can have a blog, from high-school students to grandmothers who gush about their grandchildren.

Blogging - Secrets to Blogging Success Revealed - Click To Read Article
Blogging is all the rage right now. There can be any number of reasons to have a blog. Some truly enjoy writing, and a blog is the perfect creative outlet, since no one but you has a say in what gets posted or what gets scrapped.

Do You Want to Learn Online Marketing? - Click To Read Article
Do You Want to Learn Online Marketing? This is THE List of the Best Blogs and Resources to Learn How to Promote Your Business Online

MySpace Marketing A StepByStep Guide to Promoting Your Business on MySpace - Click To Read Article
A Greater Number of Businesses Are Now Promoting Their Products and Services on MySpace. Here’s a Step-By-Step Guide for Those Who Wish to Join in and Reap the Rewards.

Web2.0 Marketing - The A-Z List of the Best Business Social Networking Sites - Click To Read Article
Do You Want to Promote Your Business on Business Networking Sites? This Is the Definitive List of the Best Business Networking Sites.

The Numbers Myth: Why Internet Marketing is NOT a Numbers Game - Click To Read Article
I Can Personally Guarantee that this Article Will Change Your Mind Forever and Will Change the Way that You See Online Marketing and Business Promotion.

Search Engine Optimization: How to Dominate a Niche Market in Less than a Month - Click To Read Article
Do You Want to Rank First on Google for Your Niche Business in Less than One Month? Then this is the Article You Don't Want to Miss for Anything in the World.

14 Brilliant Quotes and How They Relate to Online Marketing - Click To Read Article
Are You Looking for Some Inspiration? How About Some of the Most Brilliant Quotes Ever Said by the Greatest Thinkers in History?

How to Make Your Website Successful: 5 Web Usability Tips that Will Boost Your Conversion Rate - Click To Read Article
Discover Why Some Websites Are Successful and Others Fail Big Time. This Article Goes Over the 5 Most Common Website Mistakes and Explains How to Avoid Them.

Twitter Tools: The Definitive List of the Best Twitter Tools Ever - Click To Read Article
Are You On Twitter? Then You Need to Start Taking Advantage of the Best Twitter Tools. They Will Make Your Job Easier, Get More Followers than Ever and Give Your Business Wide Exposure.

The Power of Leverage: Don’t Work Harder – Work Smarter - Click To Read Article
The power of leverage allows you to work smarter. By using networking techniques and through outsourcing, you will feel more productive and achieve successful results – in less amount of time!

Be Your Own Publicist: How to Write Savvy Online Press Releases - Click To Read Article
Learn how to be your own publicist in just a few, easy steps. These simple writing tools will teach you how to write effective, impressive online press releases.

Words That Sell and Promote - What to Look For in a Rockin' Copywriter - Click To Read Article
A copywriter is more than just a great writer. The following steps will help you hire a rockin’ copywriter to get the job done for your online marketing needs.

Increase Your CTR: How to Write Enticing Page Titles and Meta Descriptions - Click To Read Article
You can increase your CTR by learning how to write enticing page titles and meta descriptions. Implement these simple SEO writing tips to make your site stand out against your competition.

Be a Legitimate SEO Guru - Steer Clear of Black Hat SEO Tactics - Click To Read Article
If you want to remain a legitimate SEO guru, steer clear of black hat SEO tactics altogether. Black hat techniques are illegal SEO practices that will eventually get you banned from search engines.

Online Damage Control: How to Stay on Top of Reputation Management - Click To Read Article
Take proactive steps today to manage your online reputation. The following website tracking tools and crisis management tools can help save your reputation and put out online fires before they start.

Create Your Own Forum Using vBulletin or phpBB3 - Click To Read Article
vBulletin and phpBB3 are the most popular and widely known online bulletin board systems used throughout the world. The following easy steps walk you through setting up forums in both vBulletin and phpBB3.

Facebook and iTunes Applications – How You Can Use Them to Grow Your Business - Click To Read Article
The following tips will show you how to use Facebook and iTunes applications to promote and grow your business.

Google Profiles – Create Yours and Be Found On Google - Click To Read Article
A Google profile allows your information to be easily found by other Google account users. Check out WHY you need to fill out your profile and be found by millions of people across the globe!

Free is Not Good Enough - Click To Read Article
Free is not always good enough when it comes to offering free offers online. The following persuasive tactics will show you how to grab people’s attention and MAKE people WANT your valuable freebies!

Reputation Management: How to Avoid Online Identity Theft - Click To Read Article
By taking proactive steps to protect yourself and your company, you will save your reputation and stop online identity theft before it happens.

Crawlability Issues - How to Make Sure That Search Engines Can Spider Your Site - Click To Read Article
Just one simple mistake can seriously jeopardize your website’s crawlability. Follow these tips to make sure search engines can spider and index your site.

Plaxo, Ryze, Naymz and BizNik - LinkedIn Younger Brothers - Click To Read Article
The following professional social networking sites are the “younger brothers” to LinkedIn. Don’t overlook these quality networking sites – sign up today and watch your business grow.

How to Get Your Blog Into Google News and Yahoo News - Click To Read Article
Follow these helpful guidelines to get your blogs accepted into Google News and Yahoo News. Your blog will gain instant worldwide popularity and increased traffic.

Increase Your Traffic and Gain Brand Exposure with Su.pr - Click To Read Article
Su.pr, an innovative URL shortener by StumbleUpon, will increase your traffic and gain brand exposure while saving you time and money.

Keyword Mapping and SEO – How to Effectively Optimize Web Pages - Click To Read Article
The following tips walk you through how to use keyword mapping to effectively optimize your web pages.

Google Webmaster Central, Yahoo! Site Explorer and Bing Webmaster Center - Click To Read Article
Use the following webmaster tools by Google, Yahoo and Bing to increase your SEO and to stand out from your competition.

The Credibility Challenge: 7 Ways to Boost Your Credibility Online - Click To Read Article
Learn how to use Credibility indicators to improve your online presence and convert more sales. Also includes ideas on ways to boost your own credibility both online and off.

Time to Get Organized with your Social Media Marketing - Click To Read Article
Take charge of your social media marketing by organizing yourself and your work. Use Getting Things Done principles to manage workflow and 80/20 thinking to cut out the useless activity.


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