Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Is it Really Going to be a Happy New Year?

Written by: Diana Perrett

Article Overview: By all accounts, 2009 is going to be an "interesting" year for employers and employees alike.The question on everybody's mind should be:“Will my business flourish or flounder in 2009?”

Free Download - Effective Business Marketing Is Not Rocket Science By Diana Perrett
Name: Email:

Is it Really Going to be a Happy New Year?

Is it Really Going to be a Happy New Year?

“Will my business flourish or flounder in 2009?”

By all accounts, 2009 is going to be an "interesting" year for employers and employees alike.

It is probably not too far fetched to suggest that at least 25% of the people reading this will no longer have a job, or will have had to lay people off, by the end of 2009.


The question then is this: Irrespective of whether you are an employee at risk of losing your job or a business owner at risk of losing or downsizing your business - are you ready to take advantage of the many opportunities that will inevitably emerge from the chaos?

Have you learnt anything from the previous downturns and are you equipped to manage your financial security through 2009?

History tells us that those companies that survive, and inevitably thrive, during tough times are those that focus on effective marketing. They invest time and effort when everyone else is pulling back on their marketing activities.

Successful companies understand that cutting costs only goes so far in ensuring sustainability, particularly in difficult trading environments. It is only effective marketing that separates those that win, from those that don’t.

As Warren Buffet says “Someone is sitting in the shade today because someone planted a tree a long time ago.” He understands that cutting down trees does not provide shade in the hot times still to come.

Marketing is the key element here. No matter what you’re selling - goods or services - you do not have a business unless someone is paying you money.

If you think about it, marketing is the only business discipline that generates income. All other business activities either consume money (wage bills, overheads, capital expenditure) or save money (cost controls, accounting practices etc).

The trouble, as many business owners have found out the hard way, is that an ill conceived marketing exercise can blow a budget in double quick time and get very little by way of return. That is the last thing any business owner - small or big - can afford right now.

But without marketing, how will you generate income? You need to market your business, but you have to get the balance right - the correct message to the correct people at minimal cost with the greatest return on effort and budget.

“Those who have experienced failure disclosed the fact that lack of decision was near the head of the list of the major causes of failure.”
Napoleon Hill

Don’t let indecision caused by worry and uncertainty hamper your business prospects.

Put your safety net in place now by making the decision to develop an effective marketing plan for your business and get 2009 off to a focused start.

Related Articles
  How to Get What You Really Want in 2007
  10 WAYS TO HAVE FUN AT WORK WITHOUT BREAKING THE BANK
  Happiness Is A Decision
  How Does the Secret of Happiness Affect Sales Motivation
  Sales Training Can the Introvert Salespeople Find Happy Hour Bliss?

Home > Marketing > Diana Perrett > Is it Really Going to be a Happy New Year
Article Tags: accounting practices, business activities, business discipline, business owner, business owners, capital expenditure, chaos, effective marketing, environments, financial security, happy new year, hot times, losing your job, new year, quick time, successful companies, sustainability, tough times, wage bills, warren buffet

About the Author: Diana Perrett
RSS for Diana's articles - Visit Diana's website

Dianne has run her own marketing consulting company for the past 20 years. She has consulted to numerous businesses from multi-nationals to one man start ups on three continents and continues to work in both first world and emerging economies.She believes marketing is not about theory, or science, or art but about practical action and results.To back this up, she has developed The Marketing Manual which is a workbook that business owners work through to produce a concise and practical marketing plan specific to their business and it's operating environment.

Click here to visit Diana's website
Dashed Line

More from Diana Perrett
Is it Really Going to be a Happy New Year
Effective Business Marketing Is Not Rocket Science


Related Forum Posts
Re: HAPPY NEW YEAR! Re: HAPPY NEW YEAR! - Happy New Year!
Re: Hi Everybody Re: Hi Everybody - Thanks a million GT Have a Happy New Year
Re: Happy New Year Re: Happy New Year - Happy New Year Everyone! Here's to reaching your goals and beyond in this new year and new decade!
Re: 10 Year Veteran at your service... Re: 10 Year Veteran at your service... - Hi Jeff, Happy New Year! It's good to see you here and I look forward to reading your posts. DH
Re: Big congrats to GT! Re: Big congrats to GT! - Well done, GT! I knew this achievement was right around the corner. Keep on inspiring us! Kevin, nice to see you drop in. Hope things are going well for you! Have a Happy New Year, everyone!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

10 Reasons Your SBA Loan May Be Declined

The new marketing question. Will they follow?

Emotional Energy is Our Engine

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.