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Is it Really Going to be a Happy New Year?

Written by: Diana Perrett

Article Overview: By all accounts, 2009 is going to be an "interesting" year for employers and employees alike.The question on everybody's mind should be:“Will my business flourish or flounder in 2009?”

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Is it Really Going to be a Happy New Year?

Is it Really Going to be a Happy New Year?

“Will my business flourish or flounder in 2009?”

By all accounts, 2009 is going to be an "interesting" year for employers and employees alike.

It is probably not too far fetched to suggest that at least 25% of the people reading this will no longer have a job, or will have had to lay people off, by the end of 2009.

The question then is this: Irrespective of whether you are an employee at risk of losing your job or a business owner at risk of losing or downsizing your business - are you ready to take advantage of the many opportunities that will inevitably emerge from the chaos?

Have you learnt anything from the previous downturns and are you equipped to manage your financial security through 2009?

History tells us that those companies that survive, and inevitably thrive, during tough times are those that focus on effective marketing. They invest time and effort when everyone else is pulling back on their marketing activities.

Successful companies understand that cutting costs only goes so far in ensuring sustainability, particularly in difficult trading environments. It is only effective marketing that separates those that win, from those that don’t.

As Warren Buffet says “Someone is sitting in the shade today because someone planted a tree a long time ago.” He understands that cutting down trees does not provide shade in the hot times still to come.

Marketing is the key element here. No matter what you’re selling - goods or services - you do not have a business unless someone is paying you money.

If you think about it, marketing is the only business discipline that generates income. All other business activities either consume money (wage bills, overheads, capital expenditure) or save money (cost controls, accounting practices etc).

The trouble, as many business owners have found out the hard way, is that an ill conceived marketing exercise can blow a budget in double quick time and get very little by way of return. That is the last thing any business owner - small or big - can afford right now.

But without marketing, how will you generate income? You need to market your business, but you have to get the balance right - the correct message to the correct people at minimal cost with the greatest return on effort and budget.

“Those who have experienced failure disclosed the fact that lack of decision was near the head of the list of the major causes of failure.”
Napoleon Hill

Don’t let indecision caused by worry and uncertainty hamper your business prospects.

Put your safety net in place now by making the decision to develop an effective marketing plan for your business and get 2009 off to a focused start.

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Article Tags: accounting practices, business activities, business discipline, business owner, business owners, capital expenditure, chaos, effective marketing, environments, financial security, happy new year, hot times, losing your job, new year, quick time, successful companies, sustainability, tough times, wage bills, warren buffet

About the Author: Diana Perrett
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Dianne has run her own marketing consulting company for the past 20 years. She has consulted to numerous businesses from multi-nationals to one man start ups on three continents and continues to work in both first world and emerging economies.She believes marketing is not about theory, or science, or art but about practical action and results.To back this up, she has developed The Marketing Manual which is a workbook that business owners work through to produce a concise and practical marketing plan specific to their business and it's operating environment.

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