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Guest post by: Michelle Moore Become an Author

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(Written 25 December 2008)
This is the time of year people ponder the importance of giving to others. Unfortunately,
the motivation is not always for the right reasons. Many put themselves into debt scrambling
to purchase items on a loved one's 'wish list,' while scrimping to pay for necessities. Finding
ways to show appreciation should not be limited to special days; nor does it have to involve money.

In the "air" we breathe, there is the 'smoke' of ingratitude; and we're all affected. We have all been victims of unappreciation. And for certain, we have all taken someone or something for granted at one time or another. So, today I was most pleasantly surprised when I received a gift of gratitude - a testimonial from someone who uses one of my products. Over the years, many have commented to me about their love of the product. Today, though someone took the time to write (via electronic mail) and tell me.

That made me think, wouldn't it be nice if testimonials made their way to business owners, many of whom are struggling during difficult financial times? Some say their overhead is continually growing and yet they continue trying to serve customer demands, despite reductions in profits. Surely, businesses and entrepreneurs need the encouragement that comes from clients who recognize the good they do. Of course, our friends, colleagues, parents, children, teachers and so on, are also worthy of recognition for the positive impact they have on our lives every day.

If a person provides value shouldn't it be relatively easy to acknowledge their efforts? None of us would knowingly want to slight a surgeon who performed a life-saving operation on us by refusing to render some sort of appreciation. Or would we? This question made me twinge just a little bit in discomfort as I thought of doctors I had seen during a particularly painful illness. Of course, I remember to say 'thank you' as I depart from their offices; but have I ever written a note of gratitude for their efforts in helping me get well? Hmm. Makes you think. Conclusion: Even physicians might want (and deserve) a written testimony to their skill and dedication. Sure they've got those plaque-like wall accolades; but those aren't the same as live
testimonials.

In an article about the value of (living) testimonials, Noel Posus (askacoach.com) mentions how an unexpected note, card or compliment came at welcome moments- moments when he found himself questioning the value of what he does. It is altogether possible that many professionals in our lives -accountants, caterers, doctors, lawyers, lenders, customer service personnel, and vendors to name a few - often question why they are bothering to do what they do. At some point, all of us have used and benefited from a service. Why not willingly offer expressions of how we have benefited and make someone's day!

Admittedly, it's not because we're "bad" that we sometimes fail to furnish praise when due. Quite often, it's lack of time and too many commitments that get in the way of giving - unprompted. Also, we tend to think it takes a well-written thesis to praise someone. It doesn't. None of us need to put that kind of pressure on ourselves. Short and sweet can be just as satisfying to the giver - and the recipient. Recently, I had a wonderful experience with an editor of a publication I was writing. I knew nothing of the company, but found it in an online search (which can sometimes lead to disaster). I was really glad to have found the service, especially since I was pressed for time and the book publisher (printer) wasn't willing to go that extra mile without a hefty hike in price. I liked the company representative almost immediately after speaking with her on the phone. After working with her, I wrote telling her that she could freely use my testimonial. It went like this: I am so glad to have found Kimberly! Her professionalism,
promptness and attention to detail made it possible to publish a work I can be proud of.

Authentic expressions are what counts. And what makes a testimonial "authentic?" If you said it is "specific," you're right! Testimonials should use Real people with real names, titles and locations. Also, the use of real data, such as how much time or money was saved by using the product or service or how frequently it is used can add to the testimonial's credibility. If possible, photos (preferably of someone using the product or service) can also be used to make a testimonial believable.

So, the next time you're thinking of a gift for the entrepreneur or service provider on your list, think "what will drive them the most?" Remember, too those virtual assistants and other freelancers who make our business lives a lot easier. A little encouragement especially in difficult times can go a long way. The best part is it really doesn't cost anything to send someone a referral or a little refreshment in the form of a genuine testimonial of praise - all year long.

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