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How SelfPublishing Your Own Book Will Build Your Business in a Lagging Economy

Written by: Robert Skrob

Article Overview: Jordan McAuley, author of Contact Any Celebrity, reveals the secrets to his success in the booming information marketing industry. With little start-up and a lot drive, Jordan used his book to gain credibility and create opportunities for recurring revenue through his membership website. He and 11 other info-marketing entrepreneurs share their success stories in a new book.

How SelfPublishing Your Own Book Will Build Your Business in a Lagging Economy

The field of information marketing has opened doors to limitless opportunities for lucrative online, home-based businesses even as the global economy takes a nosedive. Now, more than ever mindful entrepreneurs are finding ways to package their expertise of information into convenient forms such as DVDs, books, e-books, CDs, magazines, Web sites, teleseminars, webinars, coaching programs, seminars and conferences.

Best of all getting started in self-publishing and information marketing couldn't be any easier. Here's why.

1. The information marketing business does not require fancy offices, furniture or multiple computers.
2. It doesn't require special licenses (in most cases).
3. And, it doesn't require special education or degrees.
4. Success comes for beginners and seasoned experts alike from all age groups, and with minimal start-up costs.

Just ask Jordan McAuley, author of Contact Any Celebrity, and one of the 12 info-marketing experts recently selected by the Information Marketing Association (IMA) as contributors to a new book that helps newcomers in the industry successfully negotiate the nuts and bolts for starting an info-business. Start Your Own Information Marketing Business is an easy-to-follow manual that gives the steps to building a successful info-business from the ground up. In this new information marketing how-to guide, Jordan shares the secrets to his success, which he says started with a self-published book.

Why Information Marketer Jordan McAuley Loves Self-Publishing

1. The credibility that is attached to authorship is astounding. Jordan's book established him as an expert in his field, which in turn, made him a reputable source for journalists. He has since received generous exposure through national media outlets like USA Today, CNN and Entrepreneur Magazine.

2. Getting published is easy. Gone are the days when authors have to jump through hoops to publish books with major publishing houses. Today, authoring books that are accessible to consumers via major booksellers like Amazon and Barnes & Noble is easier than ever. No wonder successful info-marketers routinely go from zero to $10,000 to $100,000 a month (and more) in just a matter of a few months.

3. It gave Jordan the stepping stone that he needed to create a 7-figure home based business.

How Jordan Built a7-Figure Income Business Starting with His Self-Published Book, "Contact Any Celebrity"

Jordan self-published his book and sold it for $55.00. Jordan's book provides contact information for celebrities. It's useful for authors who want positive quotes from celebrities to put on their book covers, fans seeking autographs and charities seeking celebrity endorsements.

But he didn't stop there. The truth is self-publishing a book opens the door to hundreds of other business opportunities. Jordan created a membership Web site with data that wouldn't fit into the finished book. Jordan includes publicist information, additional phone numbers and charities the celebrity already supports. He charges a monthly membership fee and promotes this option throughout his book.

The key is to diversify your info-marketing business by creating additional products associated with your info-product. For Jordan, the revenue from his membership site is many times higher than anything he has received from his book alone.

Instead of selling his book and getting paid once, Jordan receives recurring revenue from individuals who want constant access to more extensive and constantly updated information. Like Jordan, many info-marketers are learning how to turn their self-published books and other info-products into money-generating tools that drive million-dollar home businesses.

To get started in self publishing, get the Information Marketing Association’s new book, "Start Your Own Information Marketing Business" where Jordan reveals step-by-step information as well as publishing and writing resources. This book is now available in bookstores.

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Article Tags: cnn, contact any celebrity, entrepreneur magazine, fancy offices, global economy, info business, info marketing, information marketer, information marketing, jordan mcauley, jordan shares, limitless opportunities, magazines web, marketing association, multiple computers, national media outlets, nosedive, nuts and bolts, reputable source, usa today



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
How do you know if you have a good idea? - [quote="orxan":3118uboz]My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan[/quote:3118uboz] Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Re: Top 50 Lists - Hi Evan, How about "Top 50": -Inventor Blogs To Watch -Franchising Blogs To Watch -Business Book Review Blogs -Women Entrepreneur Blogs -Young Entrepreneur Blogs
My reading log - Hi OmnivoreInk, Before starting my business, I read the following books as research: -"The Art of the Start" by Guy Kawasaki -"The AdSense Code" by Joel Comm -"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson And since then I've continued my "research" by reading (in this order): -"Technical Tennis" by Rod Cross -"For One More Day" by Mitch Albom -"The Twits" by Roald Dahl -"Little Black Book of Connections" by Jeffrey Gitomer -"The Secret" by Rhonda Byrne -"The Profitable Retailer" by Doug Fleener -"Blink" by Malcolm Gladwell -"Little Gold Book of YES! Attitude" by Jeffrey Gitomer -"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis -"Little Green Book of Getting Your Way" by Jeffrey Gitomer -"Harry Potter and the Deathly Hallows" by J.K. Rowling And I'm currently reading and am in the process of finishing the following: -"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson -"The Tipping Point" by Malcolm Gladwell -"The Book of Tells" by Peter Collett -"Little Red Book of Sales Answers" by Jeffrey Gitomer -"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch -"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron -"The Inner Game of Tennis" by Timothy Gallwey


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