The Ezine Queens 7 Reasons to Grow Your Business with Ezines The Most Effective Online Sales Tool
The Ezine Queens 7 Reasons to Grow Your Business with Ezines The Most Effective Online Sales Tool
Alexandria Brown, known as the Ezine Queen and Author of Boost Business with Your Own Ezine, is one of them. As one of the leading authorities on email publishing, she is a proud advocate of using the ezine to drive sales.
According to Alexandria, offering a free ezine is important because most people are surfing the net for information, not with the intent to buy something. She calls ezines the "bait". If you can establish yourself as a credible source for information and build a large list of people who are interested in your information, you will create "built-in" buyers. Now, anytime you introduce new products and services you will market to an already-existing customer base.
Here Are The Ezine Queen's 7 Reasons to Grow Your Business with Ezines Now
1. Ezines Make It Possible to Grow a Mailing List Full of Sales Leads.
By offering a free ezine, you make it possible to collect contact information from tons of current and prospective customers, allowing you to market to them all at once. In every issue of your ezine, you can share information about your products to a targeted audience you already know is interested in your service.
2. Ezines Provide an Effective Means for Promoting Your Products.
Ezines give you the opportunity to demonstrate how great your product is by sharing free examples of what you have to offer.
3. Ezines Help You Position You as an Expert in Your Niche.
Your subscribers will come to see you as an expert simply because you offer good information. Experts sell more and can charge more.
4. Ezines Help You Keep in Touch with Customers.
Ezines help you stay on the radar screen of every past, present and future customer. It's your job to remind your customers that you are still in business. So keep yourself in front of your prospects so they think about you first when they are ready to buy.
5. Ezines Spread the Word About Your Business Effortlessly.
When you share quality information with your subscribers, they will forward that information to their friends, family and colleagues with just a click of the mouse.
6. Ezines Are an Ideal Way to Get Contact Information from Your Website Visitors
Most people visiting your website will not buy during the first visit. That means you should do anything you can to contact these prospects again. It takes several times for potential customers to see your message before they will take a chance and buy. An ezine gives customers a reason to stick around, and you the opportunity to continue marketing to them.
7. Ezines are Cheap and Easy to Publish
Ezines are easy to design and there are no printing or postage costs. Best of all, you can get your messages out much more quickly than traditional mailings.
Alexandria offers step-by-step tools to creating an ezine for your business in a new book from the Information Marketing Association. From developing ezine articles to navigating newsletter publishing tools, Alexandria shares everything she knows about creating a winning ezine. She is one of 12 information marketing experts featured in Start Your Own Information Marketing Business, an essential how-to for anyone interested in starting an information marketing business.
Start Your Own Information Marketing Business is now available in bookstores.
The Ezine Queens 7 Reasons to Grow Your Business with Ezines The Most Effective Online Sales Tool - To learn more about this author, visit Robert Skrob's Website.
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Business owners across any and every industry are constantly on the lookout for effective (and cheap) ways to market their products and services online. Looking beyond the inundated world of advertising many have found the email newsletters or ezines to be one of the best, inexpensive online sales tools.
Alexandria Brown, known as the Ezine Queen and Author of Boost Business with Your Own Ezine, is one of them. As one of the leading authorities on email publishing, she is a proud advocate of using the ezine to drive sales.
According to Alexandria, offering a free ezine is important because most people are surfing the net for information, not with the intent to buy something. She calls ezines the "bait". If you can establish yourself as a credible source for information and build a large list of people who are interested in your information, you will create "built-in" buyers. Now, anytime you introduce new products and services you will market to an already-existing customer base.
Here Are The Ezine Queen's 7 Reasons to Grow Your Business with Ezines Now
1. Ezines Make It Possible to Grow a Mailing List Full of Sales Leads.
By offering a free ezine, you make it possible to collect contact information from tons of current and prospective customers, allowing you to market to them all at once. In every issue of your ezine, you can share information about your products to a targeted audience you already know is interested in your service.
2. Ezines Provide an Effective Means for Promoting Your Products.
Ezines give you the opportunity to demonstrate how great your product is by sharing free examples of what you have to offer.
3. Ezines Help You Position You as an Expert in Your Niche.
Your subscribers will come to see you as an expert simply because you offer good information. Experts sell more and can charge more.
4. Ezines Help You Keep in Touch with Customers.
Ezines help you stay on the radar screen of every past, present and future customer. It's your job to remind your customers that you are still in business. So keep yourself in front of your prospects so they think about you first when they are ready to buy.
5. Ezines Spread the Word About Your Business Effortlessly.
When you share quality information with your subscribers, they will forward that information to their friends, family and colleagues with just a click of the mouse.
6. Ezines Are an Ideal Way to Get Contact Information from Your Website Visitors
Most people visiting your website will not buy during the first visit. That means you should do anything you can to contact these prospects again. It takes several times for potential customers to see your message before they will take a chance and buy. An ezine gives customers a reason to stick around, and you the opportunity to continue marketing to them.
7. Ezines are Cheap and Easy to Publish
Ezines are easy to design and there are no printing or postage costs. Best of all, you can get your messages out much more quickly than traditional mailings.
Alexandria offers step-by-step tools to creating an ezine for your business in a new book from the Information Marketing Association. From developing ezine articles to navigating newsletter publishing tools, Alexandria shares everything she knows about creating a winning ezine. She is one of 12 information marketing experts featured in Start Your Own Information Marketing Business, an essential how-to for anyone interested in starting an information marketing business.
Start Your Own Information Marketing Business is now available in bookstores.
The Ezine Queens 7 Reasons to Grow Your Business with Ezines The Most Effective Online Sales Tool - To learn more about this author, visit Robert Skrob's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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