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The iPad: Meet the newest member of the Apple gang

Guest post by: Rob Lawson

Article Overview: It comes as no surprise that the latest gadget to hit the shelves fresh from the Apple factory has everyone over-excited. The iPad has, at its simplest, been called a sort of cross-breed between the iPhone and a normal laptop, and at its best been labelled a ‘game changer', taking technology into the 21st century. Whether you're a die-hard fan of Apple's technology or whether you roll your eyes at the sound of anything starting with that familiar ‘I-', no one can deny that the iPad has been released with quite a bang - and there are certainly some good reasons why.

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The iPad: Meet the newest member of the Apple gang

It comes as no surprise that the latest gadget to hit the shelves fresh from the Apple factory has everyone over-excited. The iPad has, at its simplest, been called a sort of cross-breed between the iPhone and a normal laptop, and at its best been labelled a ‘game changer', taking technology into the 21st century. Whether you're a die-hard fan of Apple's technology or whether you roll your eyes at the sound of anything starting with that familiar ‘I-', no one can deny that the iPad has been released with quite a bang - and there are certainly some good reasons why.



What's the go?


The iPad is basically a big iPod touch, and includes a music and movie player, games, an e-Book reader, and a photo display device. It also lets you use all of your existing ‘apps' on it. So if it's a giant iPod, you may be thinking, then why is it better? Well, firstly the size itself is deemed a benefit. With a nearly-10 inch screen, everything can be seen more clearly and in larger form. Applications, movies, and books probably benefit most from the bigger screen. You can comfortably sit and watch a TV show on a long trip without squinting through tired eyes to see it. Secondly, the keypad, too, is obviously larger and thus much easier to use for many. And thirdly, the battery life of the iPad boasts 10 hours, meaning you won't get stuck anywhere with an onset of boredom setting in and no battery.

The portable book shelf

The iPad is the size of a book when opened in your hands, and there's a reason for it. One of the most talked-about features of the iPad is the eBook reader. Apple has just created its very own eBook store (called the iBookstore), with five major publishers already set to offer their books up to users. Unlike other eBook readers on the market, the iPad has a LCD screen, meaning better viewing, better graphics and an instant page-turner speed. The idea is to get as close a readability to an actual book as possible, but with easier access and the obvious convenience. Now you can carry your book shelf around in your bag.



The professional's new suitcase


So can it replace a suitcase? Many want to know how exactly it can help business. The idea is that you will now need to leave behind a big suitcase as you head off to work, as all you will need is the lightweight, transportable iPad that doesn't take up much more room than a thin paperback. You can access news, read magazines and business books, and have all of your reports and other documents safely tucked into your iPad's memory. Anything that helps you organise better cannot hurt your business. The long battery life comes into play again too, with no need to recharge on those long winded business trips. Popular thought is that it will become a vital business tool in the very near future.

The latest toy from Apple can be of benefit to business, if you choose to make it so. With the business world demanding access to things in the here and now, the iPad allows you to take everything along with you, for work and for play.

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Home > Marketing > Rob Lawson > The iPad Meet the newest member of the Apple gang >
Article Tags: apple business, apple ipad, apple technology, ipad

About the Author: Rob Lawson
RSS for Rob's articles - Visit Rob's website

Rob Lawson – Founder & CEO – iQuantum Pty Ltd - Success with online marketing increased our consulting business substantially; attracting quality leads, numerous clients for our traditional marketing business. I thought ‘why can’t we do this for our clients’; started a 5 year journey to develop a methodology for benchmarking client sites against competitors and best practice. iQuantum emerged to focus only on online marketing strategy.

Click here to visit Rob's website
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Related Forum Posts
Re: Are you getting an iPad 2? Re: Are you getting an iPad 2? - Hi GT, The lineups at the Apple store were crazy which is why I went to FutureShop! Regarding iTunes - you only need it if you want to sync files between your iPad and computer. I am using thie DropBox app for that so even though I installed iTunes I have not used it yet!
Are you getting an iPad 2? Are you getting an iPad 2? - The iPad 2 comes to Canada in one week and while I didn't really "get" it at first, I'm excited about iPad 2 and am hoping to pick one up if quantities last. Is anyone else thinking about buying the iPad 2? I'd love to hear your thoughts.
Re: Moderator Updates Re: Moderator Updates - Thanks for the update and congrats to Mal for becoming the newest member of the mod team.
Re: Apple sold 10 million iphones in 2008 Re: Apple sold 10 million iphones in 2008 - I love reading the story Apple and Steve Job. 10 millions iphones within a year, this is amazing. I am interested in owning Apple shares
Re: What If Steve Jobs Hadn't Returned To Apple In 1997? Re: What If Steve Jobs Hadn't Returned To Apple In 1997? - Thanks for sharing with us Yinko. Steve Jobs is definitely a visionary. Not only his products are innovative in a technological sense, but he's managed to turn a tech-company's products into a lifestyle.... a lifestyle!! [quote:zfqoq43n]Fast Forward to today. Apple has the sexiest products in the business: iMacs, Macbooks, iPhones, iPods and more.[/quote:zfqoq43n] I think not only tech would be different (music players and phones), but ways we can think of marketing and branding. What Steve Jobs did was of course no easy task for the smaller businesses, but he did start somewhere. What I did not know was that Apple is worth about as much as Google. How do you think Apple accomplish what they did? In terms of strategy wise? If you could advice Steve on one thing, what would it be?


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