Rob Lawson Articles

Social Media Optimization: Paving the Way of Connecting with Customers - Click To Read Article
We’ve heard of SEO and SEM, but SMO is the newest acronym to hit the online marketing world as we know it. SMO stands for Social Media Optimization, which is what you are doing when you use social media outlets (Facebook, for example) either on your website or externally, to attract visitors to your site. SMO allows you to appeal to a wider audience, connect with your customers, and become a part of an online community. Think it’s not for you? Read on to learn how every online business or website can benefit from SMO.

Look out, there’s a (Google) wave coming - Click To Read Article
Google Wave is the newest online application that has got everyone talking. But just what is all the fuss about? From the creators of Google Maps, this new system allows the user to create a ‘wave’, a document slash conversation. In this wave, you can communicate through text, files, photos, and more in real time. This newest form of collaborative communication online is putting the person back behind the message.

GOOGLE WAVE PART 2: Grab your surfboard and catch a Wave - Click To Read Article
So the Google Wave has crashed onto the world shore. It’s the latest online sensation, but how exactly can it help your business? It’s all about collaborative communication – something that can be the key to success in you relationships with customers or colleagues. By using this unique system of communicating, you can enhance your business identity, relationships and overall efficiency.

When Words Are All You Have - Click To Read Article
Just what is keyword research and how can it help you? When searching a particular topic using search engines, people tend to use a handful of keywords to find content relating to that topic. When websites contain these keywords, the website achieves optimal rankings in search engine search results. This means more people will hit up your site. Keyword research is an integral part of your online marketing campaign.

Keep up with online shopping trends or risk becoming irrelevant on the web - Click To Read Article
The steady rise of online shopping is creating new oceans of opportunity for ecommerce websites and e-retailers. The dual factors of consumers’ online savvy and their fear of online fraud and identity theft create unique demands of the web retailer. And even if your business is not set up for online shopping, there are valuable lessons to be learned from online consumer experiences and feedback.

How the order of Google search results will be affected by new search capacity and what this means for your website - Click To Read Article
The last six months has seen the development of two major changes that will affect the order of Google search results. Google hopes these changes will improve search for users and also help them stay at the top of the search engine pile. Firstly is improving the ability of search spiders to read flash and audio-visual content, and secondly, the introduction of SearchWiki. Both developments will impact the way you think about search engine optimisation (SEO) and content for your website.

How mobile is your website - Click To Read Article
The use of mobile phones to access the internet is no longer just a trend for early adopters. This phenomenon has now gained a critical mass, and businesses wishing to market on the web, need to take the needs of mobile internet users into account when designing their site.

Gain the edge in a slowed economy by increasing your online spend - Click To Read Article
In the midst of an economic downturn, online media are defying the dismal trends of all other elements of the marketing mix, so increasing your online presence has never been more valuable or more important. This article examines how businesses can develop their online presence to gain an edge in a slowed economy. It looks at some case studies of what techniques some market leaders are employing to gain a competitive advantage online.

Domain name rules: What domain name would you choose if there were no limitations? - Click To Read Article
Up until now, the rules governing domain names have limited the flexibility and creativity businesses have had in creating unique domains. However, all that could change with an announcement from ICANN, the governing body, to relax the rules governing domain names in what is being touted as the most radical change to internet governance since the internet’s inception.

Cloud Computing: Look Up! There's a Computer Cloud Storm Approaching - Click To Read Article
The barrage of information and opinions surrounding cloud computing is drenching the web. What do you know about cloud computing (if anything)? Does it excite you? Scare you? Are you an early adopter or will you wait for some of the fall out to settle before entering the cloud? The phrase itself conjures up both a vista of endless possibility and a confusing place where it is hard to see.

Building Consumer Confidence Online - Click To Read Article
The greatest challenge to businesses aiming to build a presence on the web is establishing brand credibility and consumer confidence online. The Internet provides a plethora of marketing opportunities to businesses of all types and sizes, but some of the considerations involved in successful online marketing are unique. For instance, the process often lacks human interaction, and as such creating consumer confidence online is difficult because potential customers are forced to determine whether or not to proceed with a transaction or interaction based on how credible they perceive the business to be.

As Belts Tighten Online Marketing Continues To Expand - Click To Read Article
What will be the impact of the global economic crisis on how businesses market themselves. The prediction is that the current trend to online consuming will rapidly accelerate over the coming year. It is also predicted that online marketing, due to its cost effectiveness and the ability to track and measure return on investment, will soar as well.


Like this article? Share it with your friends

---

	No article feedback found.
	Leave Your Feedback

---

To learn more about the Evan Elite Author Program please contact us.