Get Out Of The Branding Business
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Free PDF Download Attention Corporate Office - By Scott Mader |
The success of marketing your restaurant or franchised restaurant can be measured by how many friends you have made in your local community. It's really that simple. It makes little difference if you are a pizza franchisee who is one of 300, or you are Mama's Pizza and an individual operator. You must network your local community to succeed. Period.
If you are writing checks for ads, if you are advertising on the local theater movie screen, if you have a radio spot, you are WASTING cash. This is true, even if you own a recognizable, branded franchise location.
The only brand you should be concerned with is your own. And the only way to build your own personal brand is to get out of your office chair, or from behind the bar and go into your community.
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Free PDF Download Attention Corporate Office - By Scott Mader |
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About the Author: Scott Mader IntriMarketing The Number One Local Store Marketing Agency http://www.intrimarketing.com Click here to visit Scott's website.   Another School Idea For Restaurant Marketing The Magic Bullet of Marketing Do You Need A Website For Your Restaurant Track Track Track Get Out Of The Branding Business |
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