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LSM Is Catching Fire

Written by: Scott Mader

Article Overview: If you happen to read the restaurant news magazines and internet articles, you will notice that many restaurant franchisors are "more than interested" in Local Store Marketing. They realize that the successful franchisees in their chain have demonstrated skill at building business through networking in their local community. And they have noticed that institutional advertising is largely in-effective and expensive. For experts and students of Local Store Marketing, the secret is that Local Store Marketing has been around for quite a while. Nothing is new in the LSM world for those who have practiced and studied the technique. If you read about a tactic or think of a new way to attract customers, chances are that I've seen it. If you own a restaurant and don't understand Local Store Marketing- get educated quick.

LSM Is Catching Fire

If you happen to read the restaurant news magazines and internet articles, you will notice that many restaurant franchisors are "more than interested" in Local Store Marketing. They realize that the successful franchisees in their chain have demonstrated skill at building business through networking in their local community. And they have noticed that institutional advertising is largely in-effective and expensive.

For experts and students of Local Store Marketing, the secret is that Local Store Marketing has been around for quite a while. Nothing is new in the LSM world for those who have practiced and studied the technique. If you read about a tactic or think of a new way to attract customers, chances are that I've seen it.

If you own a restaurant and don't understand Local Store Marketing- get educated quick.

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Article Tags: building business, franchisors, internet articles, local community, local store marketing, networking, news magazines, restaurant news, successful franchisees, tactic



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