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Local Store Marketing- A Process

Written by: Scott Mader

Article Overview: If I can impress one key thought on a restaurant operator with regard to Local Store Marketing- it is this... ...Local Store Marketing must become a process NOT an event. By way of example, a trip to one high school to setup a fundraiser, only to have 12 people show up does not indicate that fundraisers are useless. That action only indicates that one attempt failed. A better approach is to attempt 3 fundraisers every month. The law of averages will favor the process. Most restaurant operators that struggle market out of negative emotions, they react and engage in random events of marketing madness that they hope will result in a home run. Plan multiple Local Store Marketing tactics for the year. Settle for base hits each month and you'll sleep like a baby.

Local Store Marketing- A Process

If I can impress one key thought on a restaurant operator with regard to Local Store Marketing- it is this...

...Local Store Marketing must become a process NOT an event. By way of example, a trip to one high school to setup a fundraiser, only to have 12 people show up does not indicate that fundraisers are useless. That action only indicates that one attempt failed. A better approach is to attempt 3 fundraisers every month.

The law of averages will favor the process.

Most restaurant operators that struggle market out of negative emotions, they react and engage in random events of marketing madness that they hope will result in a home run.

Plan multiple Local Store Marketing tactics for the year. Settle for base hits each month and you'll sleep like a baby.

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Article Tags: fundraiser, fundraisers, law of averages, local store marketing, madness, marketing tactics, negative emotions, random events, regard, restaurant operator, restaurant operators, sleep, struggle



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