Market Like You're A Dentist
Market Like You're A Dentist
Although I've never had a dentist as a marketing "patient", the challenge of their marketing strategy is clear...
...how do you keep your name on the lips of your patients when they don't have a toothache.
When your tooth doesn't hurt, you aren't thinking about your tooth. On the other hand, when you have a toothache, it's all you think about.
Actually all marketers and businesses have this problem, it's just that the dentist example reveals a clear contrast. When people have toothaches, the dentist has no problem finding customers. Conversely, when your teeth don't hurt, you're invisible as a prospect.
So, for all of you non-dental business people, the trick is to keep your product, service or solution on the lips of your prospects and customers. If not on their lips, at least in the front of their minds. You want to own the number 1 position in their psyche.
Difficult challenge when you're working with a limited budget. But far from impossible.
Here's a magic bullet, step by step answer for you >
1. Develop a CRM system that prevents ANY prospect or customer from falling through the cracks.
2. Create an email, gentle follow up system (preferably with an auto-responder) that communicates with everyone.
3. Create new and fun products, one page newsletters, birthday cards, etc.
4. Send Thank You notes following an order (within 12 hours) -Handwritten, not an email.
You don't have to go the extra mile, but at least go the extra 200 feet past all your competitors. (You and I both know their customer service sucks).
This is your chance to shine.
The moral of this article: We're all toothache marketers.
Market Like Youre A Dentist - To learn more about this author, visit Scott Mader's Website.
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If you're a dentist, sorry, you'll have to sit this article out.
Although I've never had a dentist as a marketing "patient", the challenge of their marketing strategy is clear...
...how do you keep your name on the lips of your patients when they don't have a toothache.
When your tooth doesn't hurt, you aren't thinking about your tooth. On the other hand, when you have a toothache, it's all you think about.
Actually all marketers and businesses have this problem, it's just that the dentist example reveals a clear contrast. When people have toothaches, the dentist has no problem finding customers. Conversely, when your teeth don't hurt, you're invisible as a prospect.
So, for all of you non-dental business people, the trick is to keep your product, service or solution on the lips of your prospects and customers. If not on their lips, at least in the front of their minds. You want to own the number 1 position in their psyche.
Difficult challenge when you're working with a limited budget. But far from impossible.
Here's a magic bullet, step by step answer for you >
1. Develop a CRM system that prevents ANY prospect or customer from falling through the cracks.
2. Create an email, gentle follow up system (preferably with an auto-responder) that communicates with everyone.
3. Create new and fun products, one page newsletters, birthday cards, etc.
4. Send Thank You notes following an order (within 12 hours) -Handwritten, not an email.
You don't have to go the extra mile, but at least go the extra 200 feet past all your competitors. (You and I both know their customer service sucks).
This is your chance to shine.
The moral of this article: We're all toothache marketers.
Market Like Youre A Dentist - To learn more about this author, visit Scott Mader's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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