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Market Like You're A Dentist

Written by: Scott Mader

Article Overview: Interesting marketing advice for your local business.

Market Like You're A Dentist

If you're a dentist, sorry, you'll have to sit this article out.

Although I've never had a dentist as a marketing "patient", the challenge of their marketing strategy is clear...

...how do you keep your name on the lips of your patients when they don't have a toothache.

When your tooth doesn't hurt, you aren't thinking about your tooth. On the other hand, when you have a toothache, it's all you think about.

Actually all marketers and businesses have this problem, it's just that the dentist example reveals a clear contrast. When people have toothaches, the dentist has no problem finding customers. Conversely, when your teeth don't hurt, you're invisible as a prospect.

So, for all of you non-dental business people, the trick is to keep your product, service or solution on the lips of your prospects and customers. If not on their lips, at least in the front of their minds. You want to own the number 1 position in their psyche.

Difficult challenge when you're working with a limited budget. But far from impossible.

Here's a magic bullet, step by step answer for you >

1. Develop a CRM system that prevents ANY prospect or customer from falling through the cracks.
2. Create an email, gentle follow up system (preferably with an auto-responder) that communicates with everyone.
3. Create new and fun products, one page newsletters, birthday cards, etc.
4. Send Thank You notes following an order (within 12 hours) -Handwritten, not an email.

You don't have to go the extra mile, but at least go the extra 200 feet past all your competitors. (You and I both know their customer service sucks).

This is your chance to shine.

The moral of this article: We're all toothache marketers.

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Article Tags: auto responder, birthday cards, crm system, dental business, dentist, email, extra 200, extra mile, falling through the cracks, fun products, lips, magic bullet, marketers, marketing strategy, number 1, page newsletters, prospects, psyche, teeth, toothache



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