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The Man Who Sold Hot Dogs

Written by: Scott Mader

Article Overview: One of my favorite tales and rather timely, enjoy.

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The Man Who Sold Hot Dogs

There was once a man who lived by the side of the road and this man sold hot dogs.

This man was very hard of hearing, hence he had no radio to keep him informed.

He had trouble with his eyes so he wasn’t able to read newspapers.

But he sold good hot dogs and he was very personable.

The man put signs up on the highway telling how good his hot dogs were.

He would stand on the side of the road and say “Hey Mister, would you like to try a great dog?”

And people bought. And they returned and bought again.

He increased his meat and bun orders. He invested in better, larger signs.

He eventually bought a bigger stove and cart to handle his increased inventory.

Life was good.

His son, who left 4 years ago for college had finally returned to help him out.

But then something happened.

His son said, “Father haven’t you been listening to the radio?”

"There is a huge downturn in the economy. The price of gas is horrible. We're in a severe recession."

He continued, ” You can’t increase your investment and risk in your hot dog business!”

Whereupon the father thought, well my son’s been to college, he reads the newspapers and he listens to the radio.

He ought to know.

So the father cut down on his meat and bun orders. He took down his advertising signs and no longer bothered to stand out on the highway to sell his hot dogs.

And his hot dog sales fell almost overnight.

“You’re right son,” the father declared to the boy,

“We’re most certainly in the middle of a negative economy!”

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Home > Marketing > Scott Mader > The Man Who Sold Hot Dogs
Article Tags: bun, cart, downturn, economy, great dog, hot dog, hot dogs, investment and risk, listening to the radio, newspapers, recession, signs



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