The Man Who Sold Hot Dogs
The Man Who Sold Hot Dogs
This man was very hard of hearing, hence he had no radio to keep him informed.
He had trouble with his eyes so he wasn’t able to read newspapers.
But he sold good hot dogs and he was very personable.
The man put signs up on the highway telling how good his hot dogs were.
He would stand on the side of the road and say “Hey Mister, would you like to try a great dog?”
And people bought. And they returned and bought again.
He increased his meat and bun orders. He invested in better, larger signs.
He eventually bought a bigger stove and cart to handle his increased inventory.
Life was good.
His son, who left 4 years ago for college had finally returned to help him out.
But then something happened.
His son said, “Father haven’t you been listening to the radio?”
"There is a huge downturn in the economy. The price of gas is horrible. We're in a severe recession."
He continued, ” You can’t increase your investment and risk in your hot dog business!”
Whereupon the father thought, well my son’s been to college, he reads the newspapers and he listens to the radio.
He ought to know.
So the father cut down on his meat and bun orders. He took down his advertising signs and no longer bothered to stand out on the highway to sell his hot dogs.
And his hot dog sales fell almost overnight.
“You’re right son,” the father declared to the boy,
“We’re most certainly in the middle of a negative economy!”
The Man Who Sold Hot Dogs - To learn more about this author, visit Scott Mader's Website.
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There was once a man who lived by the side of the road and this man sold hot dogs.
This man was very hard of hearing, hence he had no radio to keep him informed.
He had trouble with his eyes so he wasn’t able to read newspapers.
But he sold good hot dogs and he was very personable.
The man put signs up on the highway telling how good his hot dogs were.
He would stand on the side of the road and say “Hey Mister, would you like to try a great dog?”
And people bought. And they returned and bought again.
He increased his meat and bun orders. He invested in better, larger signs.
He eventually bought a bigger stove and cart to handle his increased inventory.
Life was good.
His son, who left 4 years ago for college had finally returned to help him out.
But then something happened.
His son said, “Father haven’t you been listening to the radio?”
"There is a huge downturn in the economy. The price of gas is horrible. We're in a severe recession."
He continued, ” You can’t increase your investment and risk in your hot dog business!”
Whereupon the father thought, well my son’s been to college, he reads the newspapers and he listens to the radio.
He ought to know.
So the father cut down on his meat and bun orders. He took down his advertising signs and no longer bothered to stand out on the highway to sell his hot dogs.
And his hot dog sales fell almost overnight.
“You’re right son,” the father declared to the boy,
“We’re most certainly in the middle of a negative economy!”
The Man Who Sold Hot Dogs - To learn more about this author, visit Scott Mader's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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