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Track, Track, Track
Written by: Scott MaderArticle Overview: Never spend a dollar on any advertisement or marketing tactic unless you have set up a sure fire way of tracking that ad when it returns to your store. That means all ads, tactics, etc. are coded. This is why coupons are so vital to Local Store Marketing. Coupons exist to drive business and to give you a tool for tracking what is working. At a bare minimum you should know exactly which tactics are working, how many dollars they generated minus the cost of the tactic, thereby leaving you with a marketing return on investment. The days of shotgun marketing are over, despite what your local ad rep tells you.
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Free Download - The Magic Bullet of Marketing By Scott Mader |
Track, Track, Track
Never spend a dollar on any advertisement or marketing tactic unless you
have set up a sure fire way of tracking that ad when it returns to your
store.
That means all ads, tactics, etc. are coded. This is why coupons are so
vital to Local Store Marketing. Coupons exist to drive business and to give
you a tool for tracking what is working.
At a bare minimum you should know exactly which tactics are working, how
many dollars they generated minus the cost of the tactic, thereby leaving
you with a marketing return on investment.
The days of shotgun marketing are over, despite what your local ad rep
tells you.
Article Tags: advertisement, bare minimum, coupons, local store marketing, return on investment, shotgun, tactic
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About the Author: Scott Mader RSS for Scott's articles - Visit Scott's website IntriMarketing The Number One Local Store Marketing Agency http://www.intrimarketing.com Click here to visit Scott's website Market Like Youre A Dentist The Magic Bullet of Marketing Get Out Of The Branding Business Track Track Track The Importance Of Making Connections |
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