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Track, Track, Track

Written by: Scott Mader

Article Overview: Never spend a dollar on any advertisement or marketing tactic unless you have set up a sure fire way of tracking that ad when it returns to your store. That means all ads, tactics, etc. are coded. This is why coupons are so vital to Local Store Marketing. Coupons exist to drive business and to give you a tool for tracking what is working. At a bare minimum you should know exactly which tactics are working, how many dollars they generated minus the cost of the tactic, thereby leaving you with a marketing return on investment. The days of shotgun marketing are over, despite what your local ad rep tells you.

Track, Track, Track

Never spend a dollar on any advertisement or marketing tactic unless you

have set up a sure fire way of tracking that ad when it returns to your

store. That means all ads, tactics, etc. are coded. This is why coupons are so

vital to Local Store Marketing. Coupons exist to drive business and to give

you a tool for tracking what is working.

At a bare minimum you should know exactly which tactics are working, how

many dollars they generated minus the cost of the tactic, thereby leaving

you with a marketing return on investment.

The days of shotgun marketing are over, despite what your local ad rep

tells you.

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Article Tags: advertisement, bare minimum, coupons, local store marketing, return on investment, shotgun, tactic



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