Track, Track, Track
Track, Track, Track
have set up a sure fire way of tracking that ad when it returns to your
store.
Track Track Track - To learn more about this author, visit Scott Mader's Website.
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Never spend a dollar on any advertisement or marketing tactic unless you
have set up a sure fire way of tracking that ad when it returns to your
store.
That means all ads, tactics, etc. are coded. This is why coupons are so
vital to Local Store Marketing. Coupons exist to drive business and to give
you a tool for tracking what is working.
At a bare minimum you should know exactly which tactics are working, how
many dollars they generated minus the cost of the tactic, thereby leaving
you with a marketing return on investment.
The days of shotgun marketing are over, despite what your local ad rep
tells you.
Track Track Track - To learn more about this author, visit Scott Mader's Website.
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