Don’t just sit around on the Internet, put your web site to work.

Guest post by: Liz Walker
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What are you really good at? - By Liz Walker

Things change rapidly in the web world. It's easier than ever to put your web site to work: collecting names and email addresses, providing visual product demos, and transacting online. If your web site is not doing some, or all, of these things, you're missing the boat! By now you realize the importance of building a database of customers and potential customers so that you can stay in touch with them by providing valuable information, incentives and specials. This can be done easily by offering a free, downloadable "whitepaper" or report on a key issue or frustration in your industry, with (of course) your hints and tips on how to solve the issue. If you don't fancy yourself as a writer, look for writing services you can find on the web and have a professional do it for surprisingly little cost.

Offer a download that can be retrieved after the prospect enters his or her name and email on a pop-up form. Presto! They have your free report and you have their name and email, and what's more important, permission to market to them in future.

You can do something similar by asking prospects to sign on for your periodic newsletter or blog.

Some businesses sell products or services that can be demonstrated using an online video demo. Video production is cheap and easy with all of the cameras and software available now. An online demo can clarify the benefits your product or service provides, but not only that, it can help your prospect to get to know you if you appear in the video.

An added benefit is that your video can greatly increase the traffic to your site. Post the video on YouTube, and other video posting sites, with a link to your site. Google actually can search just for video content. This means adding a video makes you a lot more likely to be found among the millions and millions of sites on the web.

Finally, what are you doing about online transactions? With services like PayPal.ca and others, it's really easy to set up a shopping cart so you can actually sell on line! No need for anyone to come to your store or business-you're open 27/7 and the payments flow to your bank account for a small transaction fee. You get a notice of what was sold to whom and all you need to do is ship it out!

And should we add, you also have a new name and email to add to that all-important database.

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What are you really good at? - By Liz Walker

About the Author: Liz Walker

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Ken Burgin and Liz Walker, Authorized Duct Tape Marketing Coach and Certified Marketing Automation Coach, are the Marketing Masters. They have written for small business for over 20 years and are the authors of This Man Wants to Wreck Your Kitchen and other business building tips from the Marketing Masters. The Buzz is a monthly ezine for small business owners who want simple, effective, and fun strategies to get more business, guaranteed. Sign up for free tips at www.marketingmasters.ca and download practical, free reports too.

Click here to visit Liz's website.

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