How White Papers Free Reports can Turbocharge your Marketing Efforts
How White Papers Free Reports can Turbocharge your Marketing Efforts
Research shows that white papers and free reports are two of the most compelling ways to attract prospects. They help people make decisions, they position you as an expert in your industry and they enhance traffic to your website if promoted properly.
What is a whitepaper?
Whitepapers are what some people call ‘articles on steroids’. They present in-depth information about a problem, exploration of common solutions, and an introduction of a new solution. Then the white paper connects you and your company with the new solution.
Successful white papers are informative and have a high level of educational data within them. They take a soft sell approach, meaning they don’t mention their own company or services until well within the document.
Because prospects bring them into the company, white papers have the ability to linger and travel around the business, persuading along the way. It is not unusual for a well written white paper to make it across a dozen desks in one company. But it’s not as simple as penning 500 words and sending them out. Whitepapers need to become a strategic tool of gathering information and sharing it with the right people. Start today and add whitepapers to your marketing plan.
Identify 3 - 5 areas of expertise that you could write about.
Review your network for distribution opportunities. Who can best help you to spread your whitepaper around within your target client base?
Start researching online resource directories and ways to position yourself as an expert. There are tons of tools available for the small business owner.
Get writing. Then be sure to have a professional editor or copywriter review your work. Nothing will stop your rise to expert status than grammatical errors and spelling mistakes.
Have a professional designer typeset you work and make it really stand out. Even though it might be 'free' your prospects want to feel like they have received a valuable tool.
Post your report or whitepaper on your own website. I can't tell you how many times authors forget this critical piece.
Do these things and you'll start seeing your marketing really take off.
good luck!
How White Papers Free Reports can Turbocharge your Marketing Efforts - To learn more about this author, visit Liz Walker's Website.
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Generating quality prospects is an ongoing challenge for most business owners and marketers. More than ever before your marketing materials are competing for the attention of your prospects. How do you enhance the positioning you have in prospects’ minds?
Research shows that white papers and free reports are two of the most compelling ways to attract prospects. They help people make decisions, they position you as an expert in your industry and they enhance traffic to your website if promoted properly.
What is a whitepaper?
Whitepapers are what some people call ‘articles on steroids’. They present in-depth information about a problem, exploration of common solutions, and an introduction of a new solution. Then the white paper connects you and your company with the new solution.
Successful white papers are informative and have a high level of educational data within them. They take a soft sell approach, meaning they don’t mention their own company or services until well within the document.
Because prospects bring them into the company, white papers have the ability to linger and travel around the business, persuading along the way. It is not unusual for a well written white paper to make it across a dozen desks in one company. But it’s not as simple as penning 500 words and sending them out. Whitepapers need to become a strategic tool of gathering information and sharing it with the right people. Start today and add whitepapers to your marketing plan.
Identify 3 - 5 areas of expertise that you could write about.
Review your network for distribution opportunities. Who can best help you to spread your whitepaper around within your target client base?
Start researching online resource directories and ways to position yourself as an expert. There are tons of tools available for the small business owner.
Get writing. Then be sure to have a professional editor or copywriter review your work. Nothing will stop your rise to expert status than grammatical errors and spelling mistakes.
Have a professional designer typeset you work and make it really stand out. Even though it might be 'free' your prospects want to feel like they have received a valuable tool.
Post your report or whitepaper on your own website. I can't tell you how many times authors forget this critical piece.
Do these things and you'll start seeing your marketing really take off.
good luck!
How White Papers Free Reports can Turbocharge your Marketing Efforts - To learn more about this author, visit Liz Walker's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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