How White Papers Free Reports can Turbocharge your Marketing Efforts
How White Papers Free Reports can Turbocharge your Marketing Efforts
Research shows that white papers and free reports are two of the most compelling ways to attract prospects. They help people make decisions, they position you as an expert in your industry and they enhance traffic to your website if promoted properly.
What is a whitepaper?
Whitepapers are what some people call ‘articles on steroids’. They present in-depth information about a problem, exploration of common solutions, and an introduction of a new solution. Then the white paper connects you and your company with the new solution.
Successful white papers are informative and have a high level of educational data within them. They take a soft sell approach, meaning they don’t mention their own company or services until well within the document.
Because prospects bring them into the company, white papers have the ability to linger and travel around the business, persuading along the way. It is not unusual for a well written white paper to make it across a dozen desks in one company. But it’s not as simple as penning 500 words and sending them out. Whitepapers need to become a strategic tool of gathering information and sharing it with the right people. Start today and add whitepapers to your marketing plan.
Identify 3 - 5 areas of expertise that you could write about.
Review your network for distribution opportunities. Who can best help you to spread your whitepaper around within your target client base?
Start researching online resource directories and ways to position yourself as an expert. There are tons of tools available for the small business owner.
Get writing. Then be sure to have a professional editor or copywriter review your work. Nothing will stop your rise to expert status than grammatical errors and spelling mistakes.
Have a professional designer typeset you work and make it really stand out. Even though it might be 'free' your prospects want to feel like they have received a valuable tool.
Post your report or whitepaper on your own website. I can't tell you how many times authors forget this critical piece.
Do these things and you'll start seeing your marketing really take off.
good luck!
How White Papers Free Reports can Turbocharge your Marketing Efforts - To learn more about this author, visit Liz Walker's Website.
Like this article? Share it with your friends
Generating quality prospects is an ongoing challenge for most business owners and marketers. More than ever before your marketing materials are competing for the attention of your prospects. How do you enhance the positioning you have in prospects’ minds?
Research shows that white papers and free reports are two of the most compelling ways to attract prospects. They help people make decisions, they position you as an expert in your industry and they enhance traffic to your website if promoted properly.
What is a whitepaper?
Whitepapers are what some people call ‘articles on steroids’. They present in-depth information about a problem, exploration of common solutions, and an introduction of a new solution. Then the white paper connects you and your company with the new solution.
Successful white papers are informative and have a high level of educational data within them. They take a soft sell approach, meaning they don’t mention their own company or services until well within the document.
Because prospects bring them into the company, white papers have the ability to linger and travel around the business, persuading along the way. It is not unusual for a well written white paper to make it across a dozen desks in one company. But it’s not as simple as penning 500 words and sending them out. Whitepapers need to become a strategic tool of gathering information and sharing it with the right people. Start today and add whitepapers to your marketing plan.
Identify 3 - 5 areas of expertise that you could write about.
Review your network for distribution opportunities. Who can best help you to spread your whitepaper around within your target client base?
Start researching online resource directories and ways to position yourself as an expert. There are tons of tools available for the small business owner.
Get writing. Then be sure to have a professional editor or copywriter review your work. Nothing will stop your rise to expert status than grammatical errors and spelling mistakes.
Have a professional designer typeset you work and make it really stand out. Even though it might be 'free' your prospects want to feel like they have received a valuable tool.
Post your report or whitepaper on your own website. I can't tell you how many times authors forget this critical piece.
Do these things and you'll start seeing your marketing really take off.
good luck!
How White Papers Free Reports can Turbocharge your Marketing Efforts - To learn more about this author, visit Liz Walker's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Liz's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
Referred by: http://www.makingprofitspour.com
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 The Small Picture Entrepreneurship Or Job? 25 Facebook & Twitter Tips Warning Signs Checklist Dream Boards |
|
 | ||
 |
Write The PR
Press Release Builder | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
|||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||