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Lee Gallagher Articles

Written by: Lee Gallagher

Do you know what your Junk Mail is Doing? - Click To Read Article
My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”. Do you know what your junk mail is doing?

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About the Author: Lee Gallagher
RSS for Lee's articles - Visit Lee's website

Lee Gallagher is an industry researcher and consultant. Starting his career in 1992 with IBM, he continues to take on new challenges. He has held many positions at IBM over the past 16 years from project management, executive, and sales. His most notable accomplishments have been his outstanding sales record in both solutions selling as well as in the print industry. He has written and published many white papers and articles, appearing in DMNews, Target Magazine, Graphic Arts to name a few. His main focus now is 1 2 1 marketing as he continues to speak at key industry events on personalization of marketing campaigns and its significance for top line growth.

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Do you know what your Junk Mail is Doing


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