Karen McNulty Articles

How to Write a Press Release - Click To Read Article
So you would like your business to have five minutes of fame for free? Then you need to write effective press releases!

Make an Impact! Get your business into the Press! - Click To Read Article
Putting together a marketing plan focuses the mind on your marketing mix, in particular deciding which elements will work for your business. Your marketing plan should reflect a multitude of methods to reach your target audience and PR (public relations) is an excellent way to do this.

DON'T FORGET TO NETWORK! - Click To Read Article
Improve your marketing while you make friends ... You know that you need to produce a marketing plan and quite happily arrange a schedule for the year which includes PR, advertising, exhibiting and direct mail. But how often do you remember to include networking?

Conducting Market Research - Click To Read Article
So you just know that your product/service is unique and that folk will fall over themselves to buy it from you. How do you know that? Is it a gut feeling or have you done your research?


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