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Karen McNulty Articles

Written by: Karen McNulty

Measuring your Marketing - Which bits work? - Click To Read Article
These days there are so many creative ways to market your products or services that it's easy to get caught up in trying all sorts of stuff and then never really know which activity gets you the best results. From websites and e-shots, to signs in the window and flyers, they will all have an effect (you hope) and it's time you knew how much of an effect so that you can spend your future budgets wisely.

There's More to PR than you think! - Click To Read Article
PR, or "Public Relations", is a whole subject on its own. It's easy to think that PR is all about getting into the press and seeing your business in print, but other PR methods are often forgotten.

Top Tips for Marketing Events - Click To Read Article
It’s coming up to the time of year when there seem to be events on all over the place, a lot outdoors if the weather doesn't let us down, so I thought it was time I pulled together a few tips for marketing an event, as by their nature events are often one-off activities away from your mainstream marketing.

DON'T FORGET TO NETWORK! - Click To Read Article
Improve your marketing while you make friends ... You know that you need to produce a marketing plan and quite happily arrange a schedule for the year which includes PR, advertising, exhibiting and direct mail. But how often do you remember to include networking?

Make an Impact! Get your business into the Press! - Click To Read Article
Putting together a marketing plan focuses the mind on your marketing mix, in particular deciding which elements will work for your business. Your marketing plan should reflect a multitude of methods to reach your target audience and PR (public relations) is an excellent way to do this.

Conducting Market Research - Click To Read Article
So you just know that your product/service is unique and that folk will fall over themselves to buy it from you. How do you know that? Is it a gut feeling or have you done your research?

Ten Tips for Busting the Marketing Budget - Click To Read Article
If you're a new business, small business or just short of spare money to do your marketing justice at the moment, then making use of low-cost marketing methods might just get you through. It's a misconception that marketing has to be expensive - in fact, the more creative you can be with the budget you have, the more you could save year on year.

Do you need an Internet Marketing Plan? - Click To Read Article
We've talked about marketing plans (often!) and it's clear that having one gives us a big advantage if it forces us to think properly about strategy and how we're going to meet our business objectives.

New Marketing Plan Resolutions! - Click To Read Article
This isn't an academic look at planning for your business, more a look at the way that we do it at MarketingPlanWiz that will, hopefully, give you some ideas for your own business. At the beginning of a new year we traditionally make personal "resolutions", but rarely think about these for our businesses. Now, the beginning of a new year shouldn't be the only time that we plan for our business; at any time planning can give us the opportunity to stand back and look at what we have achieved and changed in the past year and to look forward to what we would like, and need, to achieve and change in the coming year. Why not do this with your business?

To SWOT or not to SWOT? - Click To Read Article
If you're a marketer already then chances are you'll already know how valuable a SWOT Analysis can be. Even if you're not, you'll probably have come across them for business planning or just as one of those useful business tools.

Marketing Plan Tips - Click To Read Article
Before you get to either the end of the calendar year, or perhaps the end of your financial year it's a good idea to be thinking about your marketing plan for the year ahead. You might even be reviewing your marketing for the next six months or a quarter - it doesn't matter really - the point is that you're planning at all.

How to Write a Press Release - Click To Read Article
So you would like your business to have five minutes of fame for free? Then you need to write effective press releases!





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