Tweet

10 must-haves for your website: Avoid the mistakes 95% of business owners let their web designers away with

Guest post by: Peter Lawless

Article Overview: What are the essential traits of great Web sites? After you visit a site and find yourself staying awhile, what makes you stay? What grabs your attention? The answer is a common sense answer! So how can you ensure that your website has these qualities? Many websites are designed by third-party designers, use this article to ensure they give you value for money. We generally stay on websites that give away something valuable. It is obvious that valuable information, software, advice, humor keep your visitors coming back. But is coming back enough - you have to ensure that your visitors take action.

10 must-haves for your website: Avoid the mistakes 95% of business owners let their web designers away with

How to encourage visitors to navigate, subscribe and buy!
There are many ways to improve your website performance. Have a look on these guidelines and just try to apply them on your own website.

* WIIFM - What's in it for me? This is the question that everyone asks when they go somewhere new. Your website is no different. In order to answer this question, you must speak in the prospects terms about what they are interested in. Then, and only then, will you earn the right to their attention
* The content of your website should be CREDIBLE and ORIGINAL. If visitors find the information of your website useful, they will likely revisit it. Providing information does not necessarily mean providing lot of data. Select conscientiously your content and don't overwhelm people with lot of useless information.
* Know your target audience intimately, and become the subject matter expert for them. Share everything you learn, that is of value - so they don't need to visit other websites, since you have it all. Keep your visitors up to date by starting a newsletter for example.
* Update your website regularly. Always offer something new to your visitors. You've got to have fresh content to keep them coming back. This includes new articles, testimonials and products.
* Be clear and concise, with easy to read pages. It means that you have to choose colors for your text that are suitable to your background. To my mind the best text color is definitely the black color. Thus you have much more choice for your background. Of course don't choose dark colors for your background, use lighter shades that are easy to read.
* Make your navigation easy. Hence your website has to be well organized with a clear structure. Your navigation bar must be consistent and in the same place on every page of your website. Always include a sitemap on every page, as this helps visitors who may get lost and also helps the search engine increase your rankings.
* Urge people to take action. Consequently your homepage must be VERY attractive to make them stay on your website and click on links. Your homepage must emphasize the benefits of your product to the customer. Write a killer headline which clearly states the biggest benefit you offer.

Keep in mind that your objective is to grab visitors' attention with a benefit that convinces them to stay

* Use graphics sparingly to convey information. Don't overwhelm your website with unnecessary graphics and images, unless they serve a specific purpose. If they are just decoration, forget them. They will just divert people, which do not necessarily mean that they will buy from you!
* Collect information from your visitors, to ensure your content is relevant. When you do this, put them at ease with an opt-in-form or an order form, don't forget to create a visible link to your "Privacy Policy" or "Legal Statement". Hence your visitors will not get worried about giving personal information and your sales conversion will not be affected. You can place your link at the bottom of each page for example.
* Browse through other websites.

Use these few tips for your own website: check what you have done correctly and what you could modify. These tips are general tips; keep in mind that your website has to be original as well. Focus on the content and emphasize why you are different from your competitors.

To improve your own website, don't hesitate to browse through other sites. Find out what they are doing well and where they are failing. That will give you some relevant to change yours.

Related Articles
  3 mistakes in selecting a right Web Development Company
  Well Designed Website
  Common Mistakes by Graphic Designers in Web Design
  5 Strategies for Working with Website Designers and Graphic Designers
  Packaging Web Design: Pros and Cons

Article Tags: dark colors, navigation bar, new articles, own website, prospects, search engine, shades, subject matter expert, target audience, testimonials, useless information, website performance



Related Forum Posts
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - Thanks for the feedback Jeff! Testing is a recurring theme here at SES Toronto. Website owners are trying to get the most out of every dollar and minute that they spend on their business. People here are considering themselves business owners instead of website owners much more than in the past which is great to see. I think the economy has forced people to buckle down and focus in on what makes money and making your website an actual business.
Re: How to Promote Your Business Online - Good info ZekeLL, but I'm confused about this one. Could you explain it in further detail when you have time? Alliance Marketing Let’s go back to the business attorney example. Who are his clients? Mostly startups. What do startups need? Well, maybe a website, office space, office supplies, and startup money. He could have arrangements with web designers, office space owners, office supplies vendors, and investors.
Re: From $0.30 to $300 / Day on Google AdSense Part 1 - How To M - Hi, What do other website owners use besides adsense? What success have website owners had with signing up for affiliate programs & promoting them instead of adsense? What success have website owners had with promoting an internal product or service instead of adsense? Evan, is there any PROS & CONS you could share with us on having a sales team on board and selling advertising space? Jeff
Re: Search Engine Friendly Web Development - I would like to add some more things in search engine friendly web development. 1. PPC campaign 2. Viral marketing 3. Social Media Marketing Avoid flash in website and other use CSS files to shows the content style.
Re: Hotmail Scam! - Hi David, Many people will fall for that, because they are innocent and don't know how to recognize the spam in all their junk. Another thing is the English. I only noticed the mistakes because you bolded (is this a word?) them. When we read, our mind know how to automatically change the mistakes to words we are familiar with. The other reason is for people like me that English is not their first language, and may never notice these mistakes, unless someone points them out.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to develop the best lateral thinking skills

Looking for an Easy Online Business Opportunity?

Are You My Mentor

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.