8 Specific Ways to Success with Blogging
8 Specific Ways to Success with Blogging
If you really want to use your blog to get more business, you might want to seriously consider the following:
* Short – Write short snappy informative posts that make people curious
* Personal – Be you, people like people who are honest
* Easy to Find – Use directories, post to other people's blogs and link from your main website
* Commonplace – forget all the formalities and write as you would speak in the pub!
* Interesting – So what makes your stuff interesting – slip in your unique value in a way to catch attention
* Frequent – Keep doing it and do it often, people love new stuff
* Interactive – Turn off moderation, allow people just express themselves – then you know what they think
* Content – Make it real, with great content that adds value to the reader so they want to come back.
Interaction is the word of our times. Customers want to participate and they love to hold anonymous discussions about their ideas and opinions. If you give them chance to meet and to express their feelings and their experience with your product, on the one hand you are undertaking the risk of the uncontrolled word of mouth, but on the other hand you will obtain numbers of prospects coming to your website and being interested in what you do.
Today it is crucial to be talked about. If nobody talks about you, how will you attract new customers? And marketing is above all about generating interest.
So How You Set up your Company Blog Right Now
There are several ways how you can start and here I recommend the most frequent and the easiest ones. Moreover, they both are free. So if you are sitting at your computer right now, just go to www.blogger.com and sign in with your Gmail account.
When you see a large button “Create Your Blog Now”, hit it, fill in the basic data such as your blog title and its URL, choose a template and start posting!
What Do Money Generating Posts Look Like
In business, and this applies to the other areas of life as well, it is crucial to have your objectives defined if you want to succeed. Business approach to blogging differs from personal blogs in strong orientation on the goal achievement.
Therefore, you should add these characteristics to your blog as they will help you increase online sales:
Linked to your website
In your posts, make sure you link often to content-related sales pages of your website. Moreover, these “landing pages” should clearly state the benefits of what you are selling and visitors should be able to hit the “buy now” button without having to click anywhere else.
Frequent usage of your keywords
Keywords, the magic of all online campaigns, should not only appear in your individual posts, but also in the hidden elements of your blog, such as your username, blog title and meta tags. Focus on specific keyword phrases as they do not face too strong competition and people looking for them are usually better qualified buyers.
Fresh content
This is the essence of any blog so please, stick to regular posting. If you find it difficult to write on your own, here are other options to consider:
* Hire a professional copywriter or
* Quote other writers' articles you find on the Internet.
Now you might ask about the copyright issue and this really is not an issue as soon as you always provide the resource of the article. Moreover, if you put a link to the whole article, the owner will even thank you for increasing his website traffic.
Conclusion:
Only you can decide now to create your own blog and while we can help you with all the rest of your content, marketing and sales requirements, this is something you must do yourself.
Blogging nowadays plays an important role in online business and once you start with your own posts you will not only enjoy writing itself but you will also feel great satisfaction when you spot buyers enticed by your blog.
8 Specific Ways to Success with Blogging - To learn more about this author, visit Peter Lawless's Website.
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Do you have anything that could really tell other people that could even help them make see a way to buy even more from you, because they feel good and it just makes sense?
If you really want to use your blog to get more business, you might want to seriously consider the following:
* Short – Write short snappy informative posts that make people curious
* Personal – Be you, people like people who are honest
* Easy to Find – Use directories, post to other people's blogs and link from your main website
* Commonplace – forget all the formalities and write as you would speak in the pub!
* Interesting – So what makes your stuff interesting – slip in your unique value in a way to catch attention
* Frequent – Keep doing it and do it often, people love new stuff
* Interactive – Turn off moderation, allow people just express themselves – then you know what they think
* Content – Make it real, with great content that adds value to the reader so they want to come back.
Interaction is the word of our times. Customers want to participate and they love to hold anonymous discussions about their ideas and opinions. If you give them chance to meet and to express their feelings and their experience with your product, on the one hand you are undertaking the risk of the uncontrolled word of mouth, but on the other hand you will obtain numbers of prospects coming to your website and being interested in what you do.
Today it is crucial to be talked about. If nobody talks about you, how will you attract new customers? And marketing is above all about generating interest.
So How You Set up your Company Blog Right Now
There are several ways how you can start and here I recommend the most frequent and the easiest ones. Moreover, they both are free. So if you are sitting at your computer right now, just go to www.blogger.com and sign in with your Gmail account.
When you see a large button “Create Your Blog Now”, hit it, fill in the basic data such as your blog title and its URL, choose a template and start posting!
What Do Money Generating Posts Look Like
In business, and this applies to the other areas of life as well, it is crucial to have your objectives defined if you want to succeed. Business approach to blogging differs from personal blogs in strong orientation on the goal achievement.
Therefore, you should add these characteristics to your blog as they will help you increase online sales:
Linked to your website
In your posts, make sure you link often to content-related sales pages of your website. Moreover, these “landing pages” should clearly state the benefits of what you are selling and visitors should be able to hit the “buy now” button without having to click anywhere else.
Frequent usage of your keywords
Keywords, the magic of all online campaigns, should not only appear in your individual posts, but also in the hidden elements of your blog, such as your username, blog title and meta tags. Focus on specific keyword phrases as they do not face too strong competition and people looking for them are usually better qualified buyers.
Fresh content
This is the essence of any blog so please, stick to regular posting. If you find it difficult to write on your own, here are other options to consider:
* Hire a professional copywriter or
* Quote other writers' articles you find on the Internet.
Now you might ask about the copyright issue and this really is not an issue as soon as you always provide the resource of the article. Moreover, if you put a link to the whole article, the owner will even thank you for increasing his website traffic.
Conclusion:
Only you can decide now to create your own blog and while we can help you with all the rest of your content, marketing and sales requirements, this is something you must do yourself.
Blogging nowadays plays an important role in online business and once you start with your own posts you will not only enjoy writing itself but you will also feel great satisfaction when you spot buyers enticed by your blog.
8 Specific Ways to Success with Blogging - To learn more about this author, visit Peter Lawless's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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