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Harnessing the power of dreams to create wealth

Harnessing the power of dreams to create wealth

Imagine trying to sell TV advertising, in the early days when most people had not seen a television. It must have happened, or we would not have had any commercial TV today. The sales people in those days used the art of visualization to sell the concept that “a picture is worth a thousand words”

The key word here is “imagine”! I want you to imagine, or indeed create a picture of what success means to you. Sitting on a sun kissed beach or playing round after round of golf whenever you want – just create that picture.

Making that “picture in your mind’s eye” a reality

It was once said that a vision without corresponding action is a mirage – great to look at but unattainable.
First to be successful in business, you need to define your personal definition of success. What is success for you? Which goals do you need to reach to be successful?

Write them down, think about them, and visualize them.

Visualization is much more powerful than most people imagine. By nurturing a desired image in your mind repeatedly, you will allow yourself to be successful –easily and simply!

How to plan your objectives
In this positive frame of mind ask yourself exactly what it is that you do well. Check this with your best customers. Ask them how they see what you provide. Why do they like it, how would they describe the benefits of what it is you do. Finally ask them what image, your products and services, conjures up. You will find after doing this, you will have a common theme.

Does doing more of this help you achieve your goals?

Now set your objectives. They should be based on doing more of what you are good at, to reach your goals. The good news is, that having done the previous exercise, you know it will be in synch with what the market actually wants.

You need to set milestones, or short term goals to keep you honest as your plan progresses.The more you plan your objectives, the higher the chances of success. Objectives need to be realistic yet optimistic, quantifiable to be measured.

Fulfilling a strategy through visualization
What you will now have done is connect a dream with reality, by setting out a set of actions or steps to help you get there. This is what the business gurus call a strategy. In reality it is a set of actionable steps, turning a dream or goal into reality.

There will be bits of the business that you just can’t do well. Don’t even try and do them, if you are not good at accounts, use an accountant. If you do not know how to market or sell, hire someone who can, if you can’t afford a full-time person, someone like 3R can help you.

There are times when you dream will go fuzzy, or out of focus, when things go wrong – don’t worry, go back to your imagination, get the image of success and focus on what did go well. It’s what the rich and famous did, and you probably already do a lot of, without knowing it!





Harnessing the power of dreams to create wealth - To learn more about this author, visit Peter Lawless's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Peter Lawless
(Visit Peter's Website) Peter Lawless is a renowned as public speaker, marketing consultant and coach and sales trainer in Ireland for people who want success. If you are reading this and decide to see great benefit from taking action on this article, how much more will you get if you just visit 3R for sales, training, marketing and coaching services?

Peter Lawless is a Platinum author on EvanCarmichael.com
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