Introducing ADSPORT, the lead generation phenomenon that really delivers
Introducing ADSPORT, the lead generation phenomenon that really delivers
Before I tell you anything, I want you to answer the following 5 questions;
How many leads do you get today?
What is your conversion rate?
What is your best lead generation technique to date, what is the cost per lead?
What is the lifetime value of a customer?
What is your average margin per sale?
Now hold that thought – If you have a marketing department – use those figures! If you don't then reflect on them, because using ADSPORT, you should never have to cold call again – and your sales will increase dramatically.
The seven key strategies for qualified lead generation are:
* Advertising
* Direct Mail
* Speaking
* Publishing
* Online
* Referral
* Telephone
If you have a marketing department; they can not do all of these, you need to be involved. Remember, you are the expert that your customers trust – you need to make sure that your prospects trust you as well.
In a short article, I can not go into detail on each strategy, just let me give you some examples. Just remember the power of each strategy is increased exponentially, when used in conjunction with the other 6.
1. Advertising: Business cards, Classified, Radio, Flyers, Luas Tickets, Google.
2. Direct Mail: Sales Letter, Fax Reply, Post Card, Email.
3. Speaking: Seminar, Special Interest Group, Radio Interview, Audio Book.
4. Publishing: White Paper, Book, Online Article, Press Interview.
5. Online: Website, Affiliate, Directory, SEO, Ezine, User Forums, Blogs.
6. Referral: Existing Customers, Partners, Networking Groups, Lost Sales.
7. Telephone: Telemarketing, In-Bound Leads. Just Don’t “Cold Call” yourself!
Indeed fact my research has uncovered in excess of 200 methods, like the examples below. Which ever methods you use remember this; Test, Adjust and Measure (TAM) everything you do.
3R runs specialized workshops to assist in setting up these strategies and implementing ADSPORT. We also work with you to ensure that these leads then get converted into sales through our interim sales management programs.
It is also worth noting that as you begin to apply these techniques, your sales will increase and it is important that you increase your budget accordingly. Too many people, who start to see success, feel they have enough leads and stop generating more. Remember, it is much easier to bounce a basketball that is already in the air!
The key to ensuring that you have a flow of successful leads is to have at least 7 campaigns running at any one time; one from each of the categories.
If you have a marketing department; they can not do all of these, you need to be involved. Remember, you are the expert that your customers trust – you need to make sure that your prospects trust you as well.
In a short article, I can not go into detail on each strategy, just let me give you some examples. Just remember the power of each strategy is increased exponentially, when used in conjunction with the other 6.
1. Advertising: Business cards, Classified, Radio, Flyers, Luas Tickets, Google.
2. Direct Mail: Sales Letter, Fax Reply, Post Card, Email.
3. Speaking: Seminar, Special Interest Group, Radio Interview, Audio Book.
4. Publishing: White Paper, Book, Online Article, Press Interview.
5. Online: Website, Affiliate, Directory, SEO, Ezine, User Forums, Blogs.
6. Referral: Existing Customers, Partners, Networking Groups, Lost Sales.
7. Telephone: Telemarketing, In-Bound Leads. Just Don’t “Cold Call” yourself!
Indeed fact my research has uncovered in excess of 200 methods, like the examples below. Which ever methods you use remember this; Test, Adjust and Measure (TAM) everything you do.
3R runs specialized workshops to assist in setting up these strategies and implementing ADSPORT. We also work with you to ensure that these leads then get converted into sales through our interim sales management programs.
It is also worth noting that as you begin to apply these techniques, your sales will increase and it is important that you increase your budget accordingly. Too many people, who start to see success, feel they have enough leads and stop generating more. Remember, it is much easier to bounce a basketball that is already in the air!
Introducing ADSPORT the lead generation phenomenon that really delivers - To learn more about this author, visit Peter Lawless's Website.
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How Often Do You Find Yourself Saying: "I Wish I Knew How to Generate Qualified Sales Leads"? Is this further compounded by a lack of knowledge, time and budget? This article briefly describes ADSPORT, the lead generation program, which uses 7 key lead generation strategies, all at the same time. Not only is it highly effective, but even people without marketing experience can use it to design their own lead generation program, using budgets they can afford.
Before I tell you anything, I want you to answer the following 5 questions;
How many leads do you get today?
What is your conversion rate?
What is your best lead generation technique to date, what is the cost per lead?
What is the lifetime value of a customer?
What is your average margin per sale?
Now hold that thought – If you have a marketing department – use those figures! If you don't then reflect on them, because using ADSPORT, you should never have to cold call again – and your sales will increase dramatically.
The seven key strategies for qualified lead generation are:
* Advertising
* Direct Mail
* Speaking
* Publishing
* Online
* Referral
* Telephone
If you have a marketing department; they can not do all of these, you need to be involved. Remember, you are the expert that your customers trust – you need to make sure that your prospects trust you as well.
In a short article, I can not go into detail on each strategy, just let me give you some examples. Just remember the power of each strategy is increased exponentially, when used in conjunction with the other 6.
1. Advertising: Business cards, Classified, Radio, Flyers, Luas Tickets, Google.
2. Direct Mail: Sales Letter, Fax Reply, Post Card, Email.
3. Speaking: Seminar, Special Interest Group, Radio Interview, Audio Book.
4. Publishing: White Paper, Book, Online Article, Press Interview.
5. Online: Website, Affiliate, Directory, SEO, Ezine, User Forums, Blogs.
6. Referral: Existing Customers, Partners, Networking Groups, Lost Sales.
7. Telephone: Telemarketing, In-Bound Leads. Just Don’t “Cold Call” yourself!
Indeed fact my research has uncovered in excess of 200 methods, like the examples below. Which ever methods you use remember this; Test, Adjust and Measure (TAM) everything you do.
3R runs specialized workshops to assist in setting up these strategies and implementing ADSPORT. We also work with you to ensure that these leads then get converted into sales through our interim sales management programs.
It is also worth noting that as you begin to apply these techniques, your sales will increase and it is important that you increase your budget accordingly. Too many people, who start to see success, feel they have enough leads and stop generating more. Remember, it is much easier to bounce a basketball that is already in the air!
The key to ensuring that you have a flow of successful leads is to have at least 7 campaigns running at any one time; one from each of the categories.
If you have a marketing department; they can not do all of these, you need to be involved. Remember, you are the expert that your customers trust – you need to make sure that your prospects trust you as well.
In a short article, I can not go into detail on each strategy, just let me give you some examples. Just remember the power of each strategy is increased exponentially, when used in conjunction with the other 6.
1. Advertising: Business cards, Classified, Radio, Flyers, Luas Tickets, Google.
2. Direct Mail: Sales Letter, Fax Reply, Post Card, Email.
3. Speaking: Seminar, Special Interest Group, Radio Interview, Audio Book.
4. Publishing: White Paper, Book, Online Article, Press Interview.
5. Online: Website, Affiliate, Directory, SEO, Ezine, User Forums, Blogs.
6. Referral: Existing Customers, Partners, Networking Groups, Lost Sales.
7. Telephone: Telemarketing, In-Bound Leads. Just Don’t “Cold Call” yourself!
Indeed fact my research has uncovered in excess of 200 methods, like the examples below. Which ever methods you use remember this; Test, Adjust and Measure (TAM) everything you do.
3R runs specialized workshops to assist in setting up these strategies and implementing ADSPORT. We also work with you to ensure that these leads then get converted into sales through our interim sales management programs.
It is also worth noting that as you begin to apply these techniques, your sales will increase and it is important that you increase your budget accordingly. Too many people, who start to see success, feel they have enough leads and stop generating more. Remember, it is much easier to bounce a basketball that is already in the air!
Introducing ADSPORT the lead generation phenomenon that really delivers - To learn more about this author, visit Peter Lawless's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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