Make Your Website like a Flashing Neon Sign that attracts Visitors who can't stop Buying
Make Your Website like a Flashing Neon Sign that attracts Visitors who can't stop Buying
Once I was browsing the Internet looking for a laptop shade. It is a special widget to enable you to actually see your laptop screen when you are using it outside in the sunny weather – yeh, I know rare enough in Ireland ! But, being a non-native English speaker, I did not know the exact name for it at that moment and I was trying various keyword combinations, such as laptop screen protector, laptop foil, prevent sun shine laptop, use laptop outside etc. And I couldn't find what I was looking for.
Anyway, there are just few companies that sell this “device” and fortunately, I found one of them after typing in “laptop screen outside” desperately. Browsing the pictures of funny black gadgets stuck to the screen, I already saw myself sunbathing at the beach during my most busy working hours.
But I didn't buy immediately. For some reason, even though they had what I was looking for they did not create a compelling reason for me to buy now. Thus I sneakily picked the keyword “laptop shade” they used on their website and continued my search in order to find something that may or may not be better.
I did not end up buying from them, though they had half of it right – I found them. But the website itself was boring; it talked about them and did not create in me the warm feeling that I wanted their product.
Can you honestly say that your website creates an irresistible urge for people to buy?
Why More Visitors Will Buy from You
So who exactly are you trying to sell to? Who is looking for your equivalent of a laptop shade? A young, fashionable “lady” eager to look well at every moment (well, I'm not, but…), or “Mr. Sayso”, a builder who does give a hoot about what it looks like, he just needs to be able to use the flipping thing outside without it giving up on him when a dollop of cement hits it!
In fact, they might be both really interested, but to address their individual concerns and desires adequately, pick just one of them and try to attract THEIR senses and create an emotional momentum that will appeal specifically to THEM.
So close your eyes now and think. Who is looking for your products? What kind of person is most likely to buy one of your products or really want to contact you for more information? Who will buy even more than one? After all, who is prepared to pay their money for your products, because they can instantly see the value and emotional attractiveness that your offering gives them?
Having done this exercise, there is time to think of the content of your website. It is recommended to pick just one page that will be dedicated to one particular group of people looking for one particular product. As this will be the page where your potential customers will “land” from their Internet search, we call it a Landing Page.
All your pay per click campaigns, whether you use Google Adwords, Yahoo! Search Marketing, Microsoft's AdCenter or whatever else, all these ads promoting your particular product to a particular audience should point at your landing page developed exclusively for this product and this audience.
To achieve high conversion rates, which means that a high percentage of your visitors will finally buy something; each single word should mirror THEIR perceptions, THEIR opinions and, most importantly, it should refer to THEIR wants.
So what is the process to develop a landing page that will boost your revenues?
7 Steps to Ensure Your Landing Page converts visitors to cash
1. Define the purpose of your landing page
The first step when creating your landing page should be setting a goal you want to achieve. What is it that you want your visitors to do? Are they going to buy from you or get information that will help them buy from you at a latter stage?
Nothing else matters!
2. Create an irresistible desire for your product
To succeed, always list the specific benefits that the person who is about to own your product can immediately derive from buying now.
Why say something like “Book your SEO and PPC workshop now” when you could say “By filling out this form, you will have made the first step to a low cost but highly effective way to help your customers can find you on the web and buy more products than you have ever sold before”.
3. Include a Call-to-Action
Once you have decided what you want your visitors to do and after revealing all the benefits they can obtain, it is crucial that you tell them what to do next. It must be crystal clear what they need to do in order to buy the product.
4. Keep it simple, stupid
To keep your visitors focused on the steps you want them to take, keep all possible distractions away. That means, your landing page should not be stuffed with links that will direct them away from the page.
5. Generate trust
Although many of us probably do not pay particular attention to Contact Details and Privacy Policy when browsing the Internet, these are vital parts looked for especially during the purchasing process in order to make sure that you are a serious company. Apart from that, Testimonials could add trustworthiness to your landing page, too, as they are kind of confirmation and referral from the REAL people.
6. Make your ordering process clear and secure
In general, over 60 percent of online shoppers abort the ordering process. It's a pity that after gaining their attention, interest, desire and even after beginning of the purchase you may lose them due to a complicated, unclear or unsafe ordering process.
7. Optimise your title, meta tags, headings and links
You should always use the same keywords which also appear in the copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.
What Should an Effective Landing Page Look Like?
To give you a better idea on the issue, we have created a sample landing page for our 3R Success! Newsletter. Its purpose is to make people sign up for the monthly newsletter with sales, marketing and leadership articles.
Make Your Website like a Flashing Neon Sign that attracts Visitors who cant stop Buying - To learn more about this author, visit Peter Lawless's Website.
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Think again! This article demonstrates how easy it is, with the correct approach, to have your website attracting lots of people who want to buy from you – and they will. If you have the time, what you will learn here you can do your self – if not, we offer phenomenally low priced, but highly effective workshops to get your website noticed and bring in the cash for you.
Once I was browsing the Internet looking for a laptop shade. It is a special widget to enable you to actually see your laptop screen when you are using it outside in the sunny weather – yeh, I know rare enough in Ireland ! But, being a non-native English speaker, I did not know the exact name for it at that moment and I was trying various keyword combinations, such as laptop screen protector, laptop foil, prevent sun shine laptop, use laptop outside etc. And I couldn't find what I was looking for.
Anyway, there are just few companies that sell this “device” and fortunately, I found one of them after typing in “laptop screen outside” desperately. Browsing the pictures of funny black gadgets stuck to the screen, I already saw myself sunbathing at the beach during my most busy working hours.
But I didn't buy immediately. For some reason, even though they had what I was looking for they did not create a compelling reason for me to buy now. Thus I sneakily picked the keyword “laptop shade” they used on their website and continued my search in order to find something that may or may not be better.
I did not end up buying from them, though they had half of it right – I found them. But the website itself was boring; it talked about them and did not create in me the warm feeling that I wanted their product.
Can you honestly say that your website creates an irresistible urge for people to buy?
Why More Visitors Will Buy from You
So who exactly are you trying to sell to? Who is looking for your equivalent of a laptop shade? A young, fashionable “lady” eager to look well at every moment (well, I'm not, but…), or “Mr. Sayso”, a builder who does give a hoot about what it looks like, he just needs to be able to use the flipping thing outside without it giving up on him when a dollop of cement hits it!
In fact, they might be both really interested, but to address their individual concerns and desires adequately, pick just one of them and try to attract THEIR senses and create an emotional momentum that will appeal specifically to THEM.
So close your eyes now and think. Who is looking for your products? What kind of person is most likely to buy one of your products or really want to contact you for more information? Who will buy even more than one? After all, who is prepared to pay their money for your products, because they can instantly see the value and emotional attractiveness that your offering gives them?
Having done this exercise, there is time to think of the content of your website. It is recommended to pick just one page that will be dedicated to one particular group of people looking for one particular product. As this will be the page where your potential customers will “land” from their Internet search, we call it a Landing Page.
All your pay per click campaigns, whether you use Google Adwords, Yahoo! Search Marketing, Microsoft's AdCenter or whatever else, all these ads promoting your particular product to a particular audience should point at your landing page developed exclusively for this product and this audience.
To achieve high conversion rates, which means that a high percentage of your visitors will finally buy something; each single word should mirror THEIR perceptions, THEIR opinions and, most importantly, it should refer to THEIR wants.
So what is the process to develop a landing page that will boost your revenues?
7 Steps to Ensure Your Landing Page converts visitors to cash
1. Define the purpose of your landing page
The first step when creating your landing page should be setting a goal you want to achieve. What is it that you want your visitors to do? Are they going to buy from you or get information that will help them buy from you at a latter stage?
Nothing else matters!
2. Create an irresistible desire for your product
To succeed, always list the specific benefits that the person who is about to own your product can immediately derive from buying now.
Why say something like “Book your SEO and PPC workshop now” when you could say “By filling out this form, you will have made the first step to a low cost but highly effective way to help your customers can find you on the web and buy more products than you have ever sold before”.
3. Include a Call-to-Action
Once you have decided what you want your visitors to do and after revealing all the benefits they can obtain, it is crucial that you tell them what to do next. It must be crystal clear what they need to do in order to buy the product.
4. Keep it simple, stupid
To keep your visitors focused on the steps you want them to take, keep all possible distractions away. That means, your landing page should not be stuffed with links that will direct them away from the page.
5. Generate trust
Although many of us probably do not pay particular attention to Contact Details and Privacy Policy when browsing the Internet, these are vital parts looked for especially during the purchasing process in order to make sure that you are a serious company. Apart from that, Testimonials could add trustworthiness to your landing page, too, as they are kind of confirmation and referral from the REAL people.
6. Make your ordering process clear and secure
In general, over 60 percent of online shoppers abort the ordering process. It's a pity that after gaining their attention, interest, desire and even after beginning of the purchase you may lose them due to a complicated, unclear or unsafe ordering process.
7. Optimise your title, meta tags, headings and links
You should always use the same keywords which also appear in the copy of your page, title tag, meta description etc. Any keyword phrases which are used in your meta tags only, will not have enough prominence to help your listings for that phrase.
What Should an Effective Landing Page Look Like?
To give you a better idea on the issue, we have created a sample landing page for our 3R Success! Newsletter. Its purpose is to make people sign up for the monthly newsletter with sales, marketing and leadership articles.
Make Your Website like a Flashing Neon Sign that attracts Visitors who cant stop Buying - To learn more about this author, visit Peter Lawless's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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