No-Cost DIY Website Makeover
No-Cost DIY Website Makeover
The world's top advertisers know precisely how to grab your attention and could you imagine how many more online sales you will get when you start doing what they do, on your website?
A great landing page (the first page your visitors see) should do the following
* Excite your visitors or prospects
* Clearly spell out what your offering is
* Make it really easy for them to get hold of your offering – this is called the “call to action”
So how do people arrive on your landing page, assuming you are doing all you can do with online marketing, it could be one of the following.;
* Finding your site through a web search on Google, MSN, Yahoo or another search engine – this is known as Search Engine Optimisation or Organic Search
* Clicking through on an online advert, that your online advertising like Google Adwords directs them to – this is known as Pay Per Click (PPC)
* Clicking a link on a related site with appropriate or relevant content
* An article that you wrote and submitted to an Article directory
* Clicking on a link in a blog post that you may have made
* Clicking on a banner advert
Many other ways; all of which will help promote your website to get more visitors.
Once there, you want your visitors to take action because it is clear for them to hear the value for them in what you are offering. The actions you will want them to take are as follows;
* Order your product or service
* Contact you for more information or an appointment
* Take advantage of an offer like a newsletter subscription, etc
So do the pages on your website encourage your online visitors to take action that will benefit you and them?
How to Makeover your website
You might have attended one of our online courses on how to make Google Adwords more effective or even how to start appearing on the front pages of Google for certain search terms.
If you have already made the decision to attend either Write Winning Proposals or Presenting Powerfully and Effectively, you will have learnt about the 4-mat system that top content writers use.
* Have a clear headline stating your value proposition.
* Express the benefits of why people should contact you or buy your offering.
* Tell them preciselywhat they are getting.
* Clearly demonstrate to them how they can “get it” and how they can use it and benefit from it – this is called your “call to action”.
* Ask them to imagine life using your product or service.
NB. Taking your “call to action” must feel as though it makes complete sense to your prospect.
What would happen if your landing page does what it should?
In a few months time, when you have already decided to take the decision to create effective online marketing, you will look back on the day you read this article and realise how important it is to make the most of your online presence.
NoCost DIY Website Makeover - To learn more about this author, visit Peter Lawless's Website.
Like this article? Share it with your friends
So what is a great “Landing Page”?
The world's top advertisers know precisely how to grab your attention and could you imagine how many more online sales you will get when you start doing what they do, on your website?
A great landing page (the first page your visitors see) should do the following
* Excite your visitors or prospects
* Clearly spell out what your offering is
* Make it really easy for them to get hold of your offering – this is called the “call to action”
So how do people arrive on your landing page, assuming you are doing all you can do with online marketing, it could be one of the following.;
* Finding your site through a web search on Google, MSN, Yahoo or another search engine – this is known as Search Engine Optimisation or Organic Search
* Clicking through on an online advert, that your online advertising like Google Adwords directs them to – this is known as Pay Per Click (PPC)
* Clicking a link on a related site with appropriate or relevant content
* An article that you wrote and submitted to an Article directory
* Clicking on a link in a blog post that you may have made
* Clicking on a banner advert
Many other ways; all of which will help promote your website to get more visitors.
Once there, you want your visitors to take action because it is clear for them to hear the value for them in what you are offering. The actions you will want them to take are as follows;
* Order your product or service
* Contact you for more information or an appointment
* Take advantage of an offer like a newsletter subscription, etc
So do the pages on your website encourage your online visitors to take action that will benefit you and them?
How to Makeover your website
You might have attended one of our online courses on how to make Google Adwords more effective or even how to start appearing on the front pages of Google for certain search terms.
If you have already made the decision to attend either Write Winning Proposals or Presenting Powerfully and Effectively, you will have learnt about the 4-mat system that top content writers use.
* Have a clear headline stating your value proposition.
* Express the benefits of why people should contact you or buy your offering.
* Tell them preciselywhat they are getting.
* Clearly demonstrate to them how they can “get it” and how they can use it and benefit from it – this is called your “call to action”.
* Ask them to imagine life using your product or service.
NB. Taking your “call to action” must feel as though it makes complete sense to your prospect.
What would happen if your landing page does what it should?
In a few months time, when you have already decided to take the decision to create effective online marketing, you will look back on the day you read this article and realise how important it is to make the most of your online presence.
NoCost DIY Website Makeover - To learn more about this author, visit Peter Lawless's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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