Peter Lawless Articles

Write Proposals that Win Business - Click To Read Article
The Magic Formula of Success.

Will Sales Technology actually improve your company's Sales? - Click To Read Article
As we embrace the information age, there are more gadgets available to the average sales person, than there were weapons for old age warriors. So does this add a credible advantage to the guy or gal on the road? Early sales reps had their wares and their wits, with which to earn a living, however as technology advances, does all of the constant flow of information actually make today's well trained professionals any more adept than their medieval counterparts? This article will give you a lot of food for thought, as to how you can make the most of technology to grow your sales. When these tools lead to shorter hours and higher commission, then mobile technology will have been used as intended.

Why Conducting a customer survey could double your profits! - Click To Read Article
Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Companies like IBM used to pay their sales people, a bonus, based on the customer survey rating. But how could they really boost your profits? This article uncovers some of the secrets.

Why Cold Calling does NOT work, using traditional methods - Click To Read Article
So what is the secret to highly successful cold calling? Why is it that some people always seem to get the appointment? Do they use some new fangled tricks that you can only learn at hugely expensive telesales training courses? If you want to find a simple way of boosting your sales, using the phone, without the rejection, then read the rest of this article. So what do you do next - you ask them what I call a "problem statement" question.

Why customer lifetime value is the most important measurement in your business - Click To Read Article
When I ask, all the people that I meet in business, if they know their top 10 customers, most proudly announce that they do. Then, when I then ask who their top 10 most profitable customers are, it is normally a very different look. Do you know? And why would you care? This article explores the importance of knowing the lifetime value of your customers and how to calculate it. This way, you can spot trends as they happen, and make the most from them.

What is your product really worth? - Click To Read Article
The secret of selling is the art of value visualization. A natural sales person will lead the buyer through a series of structured questions, whereby the buyer will actually “see” what the product will enable them to do. The Sales person then will encourage the prospect to put their own value on that capability.

What should my marketing budget be? - Click To Read Article
Getting the most from a limited marketing budget is quite a challenge for the average small business owner. I always ask, business owners how much they spent last year - and how much business did that bring in. Can you answer that question? And are you sure that all of your spend brought the best possible return? This article, gives some simple rules of thumb on setting budgets, an easy way to track your spend and some tips on where to spend your valuable budget. Generally people look for a 1:10 ratio on new products and 1:20 ratio on established products to maintain momentum.

What to measure to be phenomenally successful in business - Click To Read Article
We all have to measure our finances, using an approved accounting system. We may hate it, but it is a requirement by law. Thus we all get an accountant to tell us what we did, how much money we made or lost, how much tax we have to pay, and then most of us sigh a collective sigh of relief, and forget about it. Large businesses use the financial figures, to create management accounts that we use on an ongoing business.

Vikings with Machine Guns: Is your Unique Value Proposition, unique in your customer's eyes? - Click To Read Article
Pretty powerful combination you might think. What would Brian Boru have done faced with 10th century marauders wielding 20th century weapons? He would not have had a hope! That is what dynamic imagery does for advertising and marketing. It provides an unstoppable combination that is guaranteed to get results. So what's missing?

Wealth: 7 Ways to revitalise your Business and Create future wealth - Click To Read Article
Whether your business is a startup or has been around for many years, there are things we all need to do to ensure its success. I have for years seen and heard of things that have helped businesses grow and prosper. These 7 ideas, when acted upon, are all things that successful business owners have done, which have helped them say to themselves – “I am a success”. Read on, to see if maybe one or all of these ideas could help you. Have self belief, if you believe in yourself, so will others.

The two greatest problems facing all small business are; - Click To Read Article
The two greatest problems facing all small business are; * How do I get more qualified leads? * How do I convert more of those leads into customers? Focusing on the second issue, if you have got that vital first meeting, you should really be in with a very strong chance of closing it. You will need to have 3 to 5 power questions prepared in advance, So why do so many business owners and sales people alike, have problems securing the deal with a hot prospect. This article helps you unlock your magic code, to securing far more business at sales meetings.

Stop Being Invisible - Click To Read Article
Make your presence felt by being seen and heard in a profitable way.

Spending Money On Marketing is a Waste of Time - Click To Read Article
You must attract your potential customer's interest in less than seven seconds. If you don't, you will have wasted every Euro spent. Yes, that is right, just 7 seconds for the headline and subtext, to hook your potential client.

Stop working and start Earning? - Click To Read Article
I want you to close your eyes and ask yourself, what you would really love to do with the rest of your life, if you didn't have to work ever again. Just think, today, you will complete the sale of your business, which means that neither you nor your family will ever HAVE to work again. I emphasized Have, because some may want to work. There are even some amongst us, who on their deathbed will be thinking how much more they could have achieved in work.

Six Golden Questions, winning sales people always ask - Click To Read Article
Have you ever met a sales person who has all the excuses? The reasons that the sale just didn’t happen; it’s never their fault is it! Many business owners make the same mistakes. This article will help, if you do the selling yourself or have to manage sales people. Any winning sales person, who is in control of a sale, will know the answers to the six questions revealed here – if they don’t – then don’t start spending your profits, just yet!

Should you outsource sales management – the key considerations - Click To Read Article
No matter how great your product or service is, if you don't have people using and buying what you produce, you go out of business. So how do you set up an efficient sales and marketing machine, on a limited budget? Do you have experience in sales management? Would you know how to maximize the potential of a good sales person?

Should you use NWP (not to be confused with NLP) in your business marketing? - Click To Read Article
Do you want to have qualified leads, pouring in? What would that do for your business? How many leads do you need to achieve the goals you set when you started your business? How long will your business survive with the number of leads you are currently getting? If any of these questions excite or scare you, then you really need to understand how NWP can transform your marketing.

Sales Process: Repeat Success and Avoid Failure - Click To Read Article
Good sales people are naturals. They just get on with the job, their customers love them and they keep bringing home the bacon. But what is it that they are doing right? Do you know? Can you pass on those lessons to other members in the team? If you can get the whole sales team to consistently follow best practices, your sales revenue will increase dramatically.

Revealed: the Ultimate Lead Generation Tool - Click To Read Article
There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit. Even more appealing, it entails practically no additional marketing expenditure. The most amazing fact however about this method, is that less than 1 in 10 companies have implemented a formal approach to this powerful profit boosting tactic.

Plan your sales cash-crop now! - Click To Read Article
We reap what we sow and now is the time to sow leads that you can harvest into sales later this year! Read about six sure-fire tips to boost your leads now!

Preparing the annual return for Audit - exempt companies - Click To Read Article
It’s that time of year. Your tax return form (CT1) has just been filed, and if your Year end is December 31 st, the chances are your Annual Return is also due. This is much better left to an accountant you can trust, but if like me, you want to do it yourself, this article will help you. I thought it was an easy process, ‘till I did it, so I decided to write out the key steps, along with links as to where you can get the appropriate information.It is also worth noting, that late filing, removes small companies from the Audit Exemption.

“Multiply Your Marketing Results – Exponentially!” - Click To Read Article
Can you imagine what it would be like if you could exponentially increase the return you get for every marketing Euro spent? If you have ever gone fishing for mackerel you will probably be aware that on each line there are many hooks, this means every time you cast your line into the sea the number of fish you can catch is multiplied by the number of hooks on your line. There is a way that you can apply this technique to your marketing so that each campaign is aimed not just at one prospect but many prospects for the same price.

No-Cost DIY Website Makeover - Click To Read Article
Despite all the success in the world from Search Engine Optimisation (SEO) and Online Advertising (PPC), if people are not contacting you or buying from your website– it's a failure! What's the first page that people see when they visit your website – It had better impress them, or they're gone – so it might be worth the effort to learn how you can get people to contact you and buy from you and increase your online leads, before you spend a single cent. When you read this article you will; * Hear what makes visitors contact you or buy from your web pages. * See what you can do, at no cost, to increase your web sales. * Imagine how you will feel when your online sales start to be profitable.

Mars and Venus Part I. Sales people are from Mars, Buyers are from Venus - Introduction - Click To Read Article
Many of you are probably familiar with John Gray's famous relationship book, "Men are from Mars, Women are from Venus". In his book, he talks about how to overcome the different way men and women think and indeed often act. Buyers and sellers also have different viewpoints, and not knowing how your audience makes decisions can be disastrous. This series of articles, will take you inside the mind of buyers, to help you fulfil their needs, to create successful commercial relationships. Buyers, like sales people, are also focused on WIIFM, What's in it for me.

Mars and Venus Part II. "Moving towards" or "Moving away from". - Click To Read Article
All too often sales people assume that buyers use the same criteria to make a purchase as they would. This can lead to frustration and indeed some serious self doubt on a sales person's behalf. "They just don't get it", you may think to yourself. The reality is that not everyone thinks the same way. This is the first in a series of articles that looks at how you make choices, your customer makes choices, and how to realign your sales strategy, should they be different to you.

Mars and Venus - Part III. How does Venus know they got it right? - Click To Read Article
Knowing that buyers have different agendas to sales people is half the battle. Like any relationship, once you know how the other person likes to make decisions, and you react appropriately, then that relationship becomes stronger. To be a successful in sales or business, you must create strong relationships. This article, brings you one step closer to understanding yourself and your customer or prospect.

Mars and Venus – Part IV. What makes sense to buyers? - Click To Read Article
Did you ever feel that the person you were speaking to was living on another planet? Did it ever cross your mind that they might think the same about you? This is what can happen if your communication with your customer is not in synch with their sense of reality.

Mars and Venus – Part V. Buyers and Sellers Want to Close the Sale for Different Reasons. - Click To Read Article
Do you remember that last significant sale you made? Do you remember the buzz you felt from the exhilaration of closing? So what did your buyer feel at that stage? Do you know precisely why they felt the way they did? If you can not tell me for certainty, the real reason they finally made the decision to purchase, then maybe this article could help you close significantly more sales.

Marketing: Don’t they know it’s good for them? - Click To Read Article
Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most business owners. So do you do it? How do you create your message? By questioning existing customers who are similar to the ones you are going to market to.

Make Your Website like a Flashing Neon Sign that attracts Visitors who can't stop Buying - Click To Read Article
Could you imagine going into the supermarket and leaving without buying anything? How many people do that today on your website – assuming they can find you? Maybe you think that having a website that encourages people to buy from you costs a fortune and that making it easy to find is only for the big guys!

Is an Excellent and Engaging MC Essential for your Event's Success? - Click To Read Article
You have an impressive line up of speakers, and you have managed to fill all the seats at your event, so how can you ensure that your event is an outstanding success?

Introducing ADSPORT, the lead generation phenomenon that really delivers - Click To Read Article
If you're in business or sales, you need leads. Leads turn into sales and that means staying alive. How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? There is an old saying “Together we stand, divided we fall”. Lead generation is no different!

Is Goal a 4 Letter Word? - Click To Read Article
For some sales people and business owners, goal setting is natural; maybe for you it is something you do everyday. Other people find huge value in hiring a coach, just as Tiger Woods has 3 coaches; the most successful people in the world know how they have benefited from using a coach.

Imagine SuperCharging client meetings - Click To Read Article
I don't know if you have ever been in the scenario where you are about to walk into a meeting, you know that this guy you are meeting has the potential to give you an order that will take you to the next level.

In 17 steps, Create Marketing Messages that will Double your Sales - Click To Read Article
You know what your products do and how they do it, but do your potential customers know? Do they know what your solution enables them to do? And most importantly do they know how to put a value on it. If your potential customers can not put a value on what your product will give to them, they will probably think it is too expensive.

How to use power questions that create an irresistible urge to buy with your prospects - Click To Read Article
Did you ever end up buying something that you did not know you wanted, and yet it felt the most natural thing in the world? Can you remember what the sales person said to you? Did it feel like they really understood you? Would you like to be able to get that same reaction from your customers? Read this article to learn how to woo your future customers the same way.

How to successfully launch a new product or service - Click To Read Article
Companies decide to launch new products for a variety of reasons. If you have already decided to launch a new product or complimentary service, this article will guide you through the steps to guarantee its success. We will also explore reasons for launching a new product in the first place. The best group of people or companies to test a new product with is, your existing customers!

How to handle the top 10 SME Sales Objections - Part I - Click To Read Article
A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types. This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most common objections, and how to handle them to close the sale. You must get the customer to reiterate the value that they are getting first and foremost.

How to handle the top 10 SME Sales Objections - Part II - Click To Read Article
Part I discussed the three main types of sales objections. This part will highlight the 10 most common objections, and how to handle them to close the sale. The most important thing through out the sales cycle, that you can do, is to ensure that your customer appreciates the value of your offering. Most if not all of the 10 Objections can be avoided by continual qualification and value verification. “What benefit, in addition to those that we have discussed will that bring?”

How to price for optimum profit - 5 steps - Click To Read Article
One of the greatest problems that businesses face is getting the pricing strategy right. This article explores the three key factors; all companies need to consider when getting this vital element on target. Missing only one of the three can have disastrous consequences. It is important also to realize that the best solution may also not be the cheapest.

How to create and deliver truly effective customer presentations! - Click To Read Article
What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this presentation? The answer is a definitive yes. This article tells you how.

How Does networking RAISE your Revenue? - Click To Read Article
As they get more successful in business, it is said that people's networks grow. This happens through word of mouth from satisfied customers. But how did they get their customers in the first place. Apart from the usual ways of finding customers, like mail shots, advertising and cold calling, a lot of people engaged in "networking".

How can YOUR customers benefit from giving YOU referrals? - Click To Read Article
We all know that the very best lead you can get into your business is a referral. When someone is referred to your business by someone that they know and respect, they are already open to your offering.

How effective is your Advertising? - Click To Read Article
Have you ever heard of Guerrilla Marketing? It’s an effective way of marketing execution for mostly small businesses but its techniques can be applied in huge corporations as well.

Harnessing the power of dreams to create wealth - Click To Read Article
“Hey You at the back of the class stop day-dreaming and pay attention!” Which one of us did not hear that phrase repeated many times in our school days? Having dreams and aspirations is an essential part of any successful entrepreneur’s makeup. But what do they do to utilize the power of those dreams? This article gives you some tips on using visualization, to achieve your goals. First to be successful in business, you need to define your personal definition of success. What is success for you? Which goals do you need to reach to be successful?

Give one away free to your customer - Right Now! - Click To Read Article
In today's modern society, we are all hell bent in getting as much as we can, in the limited time available to us. So why bother giving things away to your customers? What can you give your customer today, that will make you and the person you give it to, feel great? And you can give lots of them to lots of customers, and it doesn't cost you a cent

Fostering a Superior Customer Service Culture - Click To Read Article
In order to be hugely successful at business, you must provide a truly excellent level of service to your customers. You must continually exceed their expectations and delight them. Knowing how to amaze your customers is something that you must instill within the company culture. Here are some pointers to ensure you have loyal customers. Find what works and model excellence.

Fishing for Leads - the 5 Steps - Click To Read Article
If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch.

Even YOU could sell snow to the Eskimos! - Click To Read Article
We all know that Eskimos primarily use snow to build houses. How then could you sell them more of something, which is abundant and free? But what if you had a type of snow that did not melt in the summer, yet still had the insulation properties of snow in the winter. Do you think you could sell that to the Eskimos?

Extracting company profits to invest in property, using your pension - Click To Read Article
This month’s wealth article explores how profitable business owners can benefit, due to concessions in the finance act of 2004. Once your business is on track and delivering profits, the most important consideration is how to maximise you and your family’s future income for you from these profits. This article looks at a topic that has grabbed much media attention recently – using your profits to invest in a company pension, which uses property as the investment vehicle. A Pension Mortgage is one of the most tax efficient methods of repaying a loan on an investment property.

Double your Income in 2 years - Click To Read Article
If you are a business owner or sales person, this article will appeal to you. You both earn your income from selling, so I guess you want to earn a few bucks more! What is it that sees two equally qualified people going into similar sales calls, with one of them consistently outselling the other? I did this when I was in sales, but at the time, I did not know what precisely I was doing right. This sent me on a search of a system; so that I could help other people model this success. What you will read here is a summary of a fool proof system, created from the very best life coaches, sales trainers and business gurus on this planet, both dead and alive!

Does your Accountant provide value, or are they just a cost? - Click To Read Article
Accountants are people who do the books, file tax returns and generally fulfill a necessity of life that most business owners would prefer to do with out! Well that is the case the majority of the time, however there are professionals out there who offer services that can really enhance your business’ wellbeing, and as a result your wealth. This brief article looks at some of the areas you could be looking at.

Do you obey the 5 commandments of customer communication? - Click To Read Article
Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving business process, it is vital that you start with the basics. This article describes the 5 core principles behind customer interaction. Make it easy for customers and prospects to contact you, using whatever method suits THEM.

CRM: Who are your most profitable customers? - Click To Read Article
By knowing the answer to that question, you will discover how to multiply your profits. Let e ask you another question, if you knew who they were would spend most time with them? Now be honest, have you ever thought to really look at who your most profitable customers are, what similar characteristics they have, what made them be your best customers.

Create Winning Adverts in 15 Minutes - Click To Read Article
Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Do you need to be an expert copywriter to create brilliant advertisements? Learn how to create winning adverts, in 15 minutes. The secret to writing great headlines is currently sitting in your customer's heads.

CRM: Why ask the Customer's Opinion? - Click To Read Article
The general perception of Customer Relationship Management (CRM) has matured in the last few years, with potential users of CRM ensuring that people and processes form part of an implementation. In addition sensible success criteria are being set to create a compelling business case, which clearly states the potential returns and measurement goals.

Do you communicate effectively inside your company? - Click To Read Article
The customer has gone out the door; he has just placed a large forward order for delivery next march. Can you be sure that he will get what he expects? Is your internal communication up to scratch? This article gives you some tips. Your company is only as strong as its weakest link - but it is up to you to check the strength of them all regularly!

Captivate Buyers in 5 Words - Click To Read Article
Write Headlines that Really Sell

Can you imagine advertising that costs nothing? - Click To Read Article
Yes it is true; you only pay when someone clicks on your ad!

Assign marketing budgets that break the bank! - Click To Read Article
That's right, break the bank with profit. Profit is achieved by maximising your margin on increased sales. Spending money on marketing wisely will mean your costs can be contained, while sales revenues increase. But how do you do that? This article discusses why measurement of everything, marketing that you do, is so vital.

Banking Relationships - Is Information the Key? - Click To Read Article
As more and more financial institutions embrace the concept of CRM, are they really improving their relationships with their customers, and is that improvement equating to dollars on the bottom line?

7 Golden Rules for Recession Survival - Click To Read Article
During good times in ancient China, surplus food and wealth was stored in great strong houses to provide succour for future famines and droughts. Are you one of many business people left wondering what will happen next, now that the Celtic Tiger has passed on and the winter of recession and customers with tight wallets is upon us?

7 + 1 Criteria, business owners should use, when selecting Sales & Marketing Consultant - Click To Read Article
What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like my company's. I would strongly advise you to use this as a template for the products and services that you sell. Do they have a passion to succeed in their own business, which will reflect on what they do for my Business?

Align with your buyer’s objectives to close sales quickly - Click To Read Article
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition in line with the prospect to make them an eager buyer.

7 “Bees” for Successful Networking - Click To Read Article
During an economic downturn, while people really want more business, they can also be far more cautious. So what can you see yourself doing today, using the very best techniques that cost you nothing, to survive and even prosper? If you don't have the time to spend 3 minutes reading this, you might find that your prospects or customers feel the same way about you!

8 Specific Ways to Success with Blogging - Click To Read Article
Could you imagine the benefits more informed readers could bring your business?

A Zero Cost Technique to Triple Your Response - Click To Read Article
Ok, so you have your marketing message sorted now. You are speaking about what your prospects want. It is clear that you have a competitive advantage, and what you are offering presents great value. Yet still they hesitate! What will get them to make that call? Read this article to find out how to triple the number of prospects.

11 Reasons Selling Sucks! - Click To Read Article
If you have ever been involved in sales or selling then you may well relate to some of these – and hey please grow the list, I am sure there are a lot more out there that I have not even heard of!

10 must-haves for your website: Avoid the mistakes 95% of business owners let their web designers away with - Click To Read Article
What are the essential traits of great Web sites? After you visit a site and find yourself staying awhile, what makes you stay? What grabs your attention? The answer is a common sense answer! So how can you ensure that your website has these qualities? Many websites are designed by third-party designers, use this article to ensure they give you value for money. We generally stay on websites that give away something valuable. It is obvious that valuable information, software, advice, humor keep your visitors coming back. But is coming back enough - you have to ensure that your visitors take action.

4 Steps to Guarantee Business Survival - Click To Read Article
Could a proven Success Framework be all that's needed for your survival in today's economic conditions?


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