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Effective Efficient and Affordable Marketing

Written by: Jeremy Pisanic

Article Overview: A new marketing era has begun. The marketing 2.0® model has begun to revolutionize how marketing is done not only for clients but also for the marketing companies themselves. Just as Wal-Mart utilized technology to become more effective, efficient and affordable in the area of discount retailing, the marketing industry is also making changes to help benefit businesses of all types and sizes.

Effective Efficient and Affordable Marketing

The traditional way that marketing services have been provided has typically involved piece work by the company that is hired to help promote the business. Whether the business needs a website, print collateral, advertising, PR or content development, the marketing company has always provided the potential client a bid. Once the bid has been accepted, although varying, usually a portion of the payment is provided by the client to the company and the work is begun. Once the work is finished, the remainder of the payment is made and business is concluded. Although this may be an over-simplification, the fact remains that once business is concluded there is often other needs from the client that need to be addressed. Who gets the business? Case in point: If a client hires a web developer that creates a great website is it really efficient for the client to turn to another company to create print related material? How effective is it to have multiple companies managing the different aspects of the clients marketing especially with the need to disseminate information and images in multiple formats? And quickly?

The fact is that there is a significant loss of time, resources and, most definitely, cost to the client when there is a complete lack of efficiency. By restoring the efficiency to a place where all of the client's needs are seamlessly merged together, the client can more effectively market themselves as well as cut back on their marketing budget without compromising strategy. This cut back can in turn translate into either increased profits or more competitive pricing of their products or services.

I personally have never found any client company that has not wanted to increase their profit margin or capture more of their market share especially if it could undermine their competitors. When a marketing firm chooses to take steps to become more effective, efficient and affordable for their clients, those clients always win.

The newest way that marketing firms are making this into a reality is one, by providing a complete marketing service, and two, by stepping in as an ongoing marketing partner where a monthly "salary" or retainer is paid to the marketing firm based on a specified plan to provide services as needed. From an economic stand point it is far more cost effective to pay a marketing firm $30,000 per year than to employ a single marketing expert, with a salary of over $60,000 per year, who may not be an expert in all areas. By having clients set up on a marketing plan through a single marketing firm. Imagine what it would mean to a client if they could make a change to their logo and send only one email or make one phone call and all of their printed materials and websites were updated all at once.

Change is happening in the marketing industry. Is your marketing firm ready? The Marketing 2.0® revolution has begun and it is advancing the cause of businesses and organizations of all sizes, types and industries.

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Article Tags: affordable marketing, efficient marketing, marketing, marketing 20



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LEADERS - L- Loyal E- Eager to learn and serve A- Active D- Delegate E- Efficient R- Reliable S- Smart
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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