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How to Listen for Opportunities

Guest post by: Jeremy Pisanic

Article Overview: Although the idea of having to listen for opportunities seems elementary, most companies miss more opportunities than you would think. Unless you have a limit on how much business you can handle, a lead generation department or an outstanding outside sales force, then my guess is you are not maximizing your employees to acquire new clients.

How to Listen for Opportunities

Listening

Listening is an art that usually comes natural to business owners. They can sense an opportunity from a mile away. Business owners know their business better than anyone, however, employees and even friends and family often miss obvious opportunities. This is true either because they do not really care, have no incentive or simply because they have not been tuned to listen for those ever present opportunities.

Make your whole staff feel more involved

Training your staff to listen for opportunities will help them feel more involved in the company, which of course will add to retention of employees. Most staff members are looking for opportunities to rise up and be seen. Reward them for finding clients and see how they respond. You will find that your top go-getters, regardless of position, will rise to the top. This can be a great way to see who is who in your company.

Training your staff to be tuned to hearing opportunities is not all that difficult. Take the time to have a company wide staff meeting and include everyone that is in your employ as well as outside contractors if possible. At the meeting go through the worksheet and brainstorm what the keywords and buzz terms that staff could listen for to snatch up opportunities for your company.

Offer incentives to your staff. It is one thing to train your staff and get them excited about being involved in the growth of the company, it is quite another to give them a motivation for doing so. Offering a standing commission for anyone that provides a lead that becomes a sale is a great beginning. Though money is a powerful motivator it is not the only thing that can initiate people to action. Some other motivators are a free lunch, vacations, a new office chair and many others. Find out what motivates your staff and leverage that to your company’s advantage.

The fact is, is that every person that works in your company, even the janitor, is capable of helping draw more business. It is important to understand that everyone no matter position is a representative of your company. By training your staff on how to be effective listeners, you will have FREE word-of-mouth advertising which is the best type of marketing.

How to Listen

Part of listening is hearing what the needs are of a potential client. It is important not to just pick up on a word or phrase that triggers a conversation, but also to dig deeper to find out what that need is. When a potential client feels that they have been listened to and that their needs can be met, it makes it really easy to get their contact information and hand out a business card.

If a staff member is not a sales person, they should not try to sell your product or service. Instead train your staff to ask for contact information from a prospective client and ask permission for the client to be contacted by someone at your company. This keeps things not only simple but also makes it easier for all staff to feel comfortable picking up leads.

NOTE:

Always get their Contact Information

What percentage of people really keeps your business card and calls you back? Is it 5%, 2%, 1% or less? If you have had a person that has genuine interest or need, you can get an outstanding 80% capture/close ratio by requesting to have their contact information. If they are genuinely interested they will always give you their contact information without hesitation and will expect a call. Always follow up within 24-48 hours.

Example case

Lets’ say your secretary is at a party in which the subject of conversation is vacation time. Your business is a travel agency. What an easy opportunity it is for them to mention your travel agency, website and hand out a business card. Even though your secretary is not an agent or on commission they just presented an opportunity to expand your business.

Implementing

Consider creating a collection of catch phrases, keywords and conversation topics specifically designed for your company that will help you pick up on opportunities to get more business every single day.

By creating a strategy thatincorporatesyour whole staff you can easily help generate more leads without the need to hire more sales people.

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Article Tags: capturing clients, finding opportunities, lead generation, listening



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