Print Media vs Web Marketing

In the world of yesterday, print media was the only major type of media

(besides the high cost of television or radio) that most marketers would use to

advertise their product or service. Whether it was newspaper,

magazines, yellow pages advertising or fliers, the same ad could be

used between the types of media because it was all print. The trouble

with all print media is in the area of accessibility and cost.

Potential clients without a subscription to the newspaper or magazine

never would see your carefully designed ad.

In the world of today's marketing there are two major types of media; print media and web-based media.

The internet has completely and radically changed how marketing is

done. Although most homes have some kind of internet service that they

pay for, you can find free internet access at many locations throughout

most major cities. The internet is a free network of every kind of

product or service that anyone could want. Free classifieds like craigslist provides a way for marketers and seekers to connect without a cost to

either side. With the ease at which the internet is accessible and the

fact that there is little to no cost to find information, the internet

has become a powerful form of media indeed.

The reality is that now there is about a 50/50 ratio in which a

company's marketing budget should consist. Companies that only market

via the internet find great cost savings but lose a tremendous amount

of visibility and opportunities that are available only in the print

media world. Alternately, companies that advertise via print-based

media only have exorbitant overhead costs for marketing that can

bankrupt their operating budget. The positive side, though, is very

high visibility. Although many marketing firms believe that their is a

war between these two types of media, the truth of the matter is that

both are equally important in marketing today.

Marketing 2.0 is the key that helps unite these two very different

sides of marketing and allow them to work seamlessly as a whole. By

working with a Marketing 2.0 specialist you will find significantly

lower costs paralleled by significantly higher results in your

marketing endeavors. Consult with a marketing 2.0 expert today to

strategize a better balance to your marketing budget.


With over 15 years of executive level management and marketing experience, Jeremy has enjoyed helping businesses grow and prosper. Jeremy has been self-employed since right out of high school and has seen the growth of several companies. His greatest experience is in technology and finance. Jeremy currently is the President and Owner of Leaders Moving Forward which helps companies lower expenses, grow their business and build up leaders. 

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