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Guest post by: Jeremy Pisanic Become an Author

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In regards to Marketing 2.0 ®, it is important to understand what goes on in the office from an internal perspective and not just to the end client. Any company that is a certified Marketing 2.0 ® Specialist must meet certain criteria to qualify the title. The obvious and most important aspect is, of course, to provide all aspects of the Marketing 2.0 ® model to the clients with a level of expertise. On the surface this seems apparent but there are few companies that can boast a proficiency in all areas of the model.

What is even more important in being a Marketing 2.0 ® Specialist is that the company follow the most essential part of the definition of Marketing 2.0 ® which says that the services provided are effective, efficient and affordable.

Being effective as a Marketing 2.0 ® company means that not only does the services produce effective results in the short term, it also produces long term results that maintain an effective source for business. Effective also means that there are continued residual results even after the strategy has been discontinued. Effective marketing strategies require companies to be well organized in not only the timeliness of the marketing but in maintaining and tracking as well. This leads us to efficiency.

An efficient marketing company has a significant edge over their companies because efficiency in marketing means lower costs from an internal perspective and so savings can be extended to the end client. The principle aspect of efficiency is how marketing is conducted from an internal office perspective rather than the efficiency between company and client. This is not to say that that relationship is not important, but it is of less importance than maintaining an efficient working environment inside of a marketing company. A truly efficient marketing company can more readily provide a significantly more affordable service to their clients.

Affordable is an important keyword especially in these rough economic times. It is imperative that any marketing firm seek to be as affordable as possible when many businesses seek to cut costs and look to outsourcing their marketing needs. It makes sense from a simple economic stand point to hire a company to provide marketing services for $35,000/yr instead of having only one single marketing expert in-house being paid $60,000/yr. Besides cutting the base cost the savings extend to not having the liability of another employee, taxes, workers compensation, payroll and space. On the other end, an affordable Marketing 2.0® company can provide a team rather than one person and without the liabilities that an employee produces. Effective and efficient services produce affordable marketing strategies for clients.

The final element of a true Marketing 2.0 ® Specialist is that the company must be green. It is important to understand being green is not just about the environment. It also means that you, as a marketing company, are saving energy which is yet another way for your company to be more affordable for your clients or, at the very least, more cost efficient making you more profitable.

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