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The "Spare Room Tycoon" As An Independent Entrepreneur

Written by: James Chan

Article Overview: James Chan defines the meaning and spirit of the "spare room tycoon," a name he created to describe the mind and mindset of independent entrepreneurs.

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The "Spare Room Tycoon" As An Independent Entrepreneur

I use a staircase to commute to my second-floor office from my third-floor bedroom or my first-floor kitchen. My company, Asia Marketing and Management, has global ambitions but consists largely of me and the intelligence, experience, contacts, and personality I bring to my clients’ tasks.

I enjoy what I do, and I do it well. My work engages and surprises me. I’m still learning about my business, just as I am learning new things about myself. Although my experience tells me what is likely to work in my business, I still feel free to experiment. It is, after all, my business.
My work is an act of imagination. I have created it as I have gone along. It is not surprising, then, that it fits me very well. I’m in business for myself so that I can be myself.

Years ago, at the supermarket, I encountered someone I met when I was first starting out. After he marvelled that I had survived all these years, he remarked, “You must be really rich.” When I told him I wasn’t, at least not by his Wharton School standards, he became almost contemptuous. “The only reason to be in business for yourself is to make lots and lots of money,” he said, pushing his cart rapidly toward the fancy crackers. I was left standing where I was, scrutinizing both the broccoli and the way I have lived my life.

No, I’m no software billionaire. I may never be listed in the Forbes 400. But I have a career that is far more interesting and satisfying than any I can imagine as an employee. Though there have been some rocky times since I went into business on my own more than 25 years ago, I am happy with the path I have taken.

How can I call myself a tycoon, you may wonder, if I’m not fabulously wealthy? In fact, the word tycoon comes, as I do, from China. It refers to one who rules, a sovereign. The word came into English, by way of Japanese, at a time when business was becoming bigger and bigger, and it referred to a powerful executive, a captain of industry. I’m actually a captain of industry myself, though my craft is more like a rowboat than an ocean liner. My empire is small, but I do rule it. And I’d rather be captain of my dinghy than a junior officer on the Titanic.

Every day, I meet more and more people who either aspire to be on their own, or are actually in business for themselves. Some 3.6 million jobs have been lost to the economic crisis since the beginning of 2008. Many of the people who find themselves in transition will no doubt think seriously about running a business of one’s own rather than looking for another corporate job. That was how I felt and that was what I did in May 1983.

The globalization of business seems to be producing a handful of transnational behemoths in every industry. But it is also giving individuals access to vast quantities of information and to communication technologies that allow a home office to be as well connected to the world as is a downtown office tower. It’s therefore no surprise that many people with imagination and nerve feel that they can make a bigger impact as individuals than as functionaries in vast, anonymous organizations.

Many of those contemplating independence are people who have worked for large corporations and either fear that they are going to be displaced or find that this is actually happening to them. Others are younger people who appear to be on a career fast track, but who understand that every organization is unstable, and loyalty is largely irrelevant. People just out of school are likewise seeking ways to invent themselves so that they can prosper amid tumult and retain a sense of personal integrity. Parents are looking for ways to find the time to be part of their children’s lives while they invent a business of their own. All sorts of people—women and men, old and young—are looking for ways to live while keeping soul and body together.

Some have dreams of making lots and lots of money—and none of them would mind if it happened. A few have dreams of creating large new companies, but many more don’t share the common assumption that one must grow large or die. The great majority of people I meet would be happy to be mildly prosperous. Their main payoff comes in personal satisfaction, in autonomy, in deliverance from office politics, in the freedom to make their own mistakes instead of being forced to execute the misjudgements of others. Living by your wits can be risky, but it also makes you feel more fully alive.

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Home > Marketing > James Chan > The Spare Room Tycoon As An Independent Entrepreneur
Article Tags: asia, broccoli, captain of industry, cart, china, crackers, craf, forbes 400, global ambitions, imagination, intelligence, lots of money, personality, rocky times, software billionaire, staircase, supermarket, surprises, tycoon, wharton school

About the Author: James Chan
RSS for James's articles - Visit James's website

James Chan, Ph.D., is president of Asia Marketing and Management (AMM), a Philadelphia-based consultancy specialized in advising U.S. firms on exporting American-made products and services to China and forging business relationships there. Since he founded his practice in 1983, James Chan has advised more than 100 U.S. companies in expanding their businesses in Asia. To view his background online, go to AsiaMarketingManagement.com. He is author of the book, Spare Room Tycoon at SpareRoomTycoon.com. Dr. Chan is the expert interviewed by three financial managers in the 60-minute DVD titled "Secrets of Business Success in China." The 60-minute DVD is a teaching tool for business schools and international executives. It is available on Amazon.com here.

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