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Is it Time to RETHINK your marketing organization?

Is it Time to RETHINK your marketing organization?

Is it time to rethink your marketing organization? Are you prepared for the new social media world? Is your website performing? Does your staff have the skill set and mind set for the new challenges the organization is facing? Do they recognize the new consumers? Are they ready for the new shape of healthcare reform?  And, who, if anyone, owns growth in your organization?  


 

The healthcare marketing world is changing. New times call for new tools, new methods, new mediums, new messages. Is your team organized to support each other, drive growth for your company, embrace the new social media tools, and maximize the effectiveness of both messaging and reach?


Many healthcare teams have evolved over the years, with staff skilled in writing, journalism, public relations, graphic design, strategic planning, analysts, sales teams, and general marketing staff. Today, most of us have at least one or more staff proficient and skilled at web design, delivery, and content development. But is this what we’ll need going forward?


Where do you get the data that tells you where the growth potential is for your organization?  Can you find the critical few service lines that have a high margin, and build the relationships you need to meke them a key focus for your organiation?  Are you able to convince your leadership team that the noisiest doctor with  the most expensive technology isn't necessarily the most important focus for your organization?  


Combine these pressures with the fact that consumers are being asked to grasp and make critical choices regarding their healthcare and it is more and more obvious that no one is taking the lead on helping consumers with this daunting task. As the growth champion,  senior communicators and business developers, we have a new opportunity within our marketing organizations. Redefining the relevance of our role in educating consumers, informing staff, engaging patients, setting service line priorities, and enlisting physicians as partners should be the gist of our job descriptions.


But these opportunities are surrounded by challenges. Do you have the right talent base to help you with these?  For instance, which tools will be most effective? How can you leverage your current media messaging and placements to allow you to maximize not only the return on those directly, but to also allow you to break into new medias? Do you have a facebook page for your hospital? Videos on UTube? Do you twitter breaking news, important reminders? Are you relevant to today’s decision maker?  Are you at the table along side the CMO, CNO, COO, CFO, CEO?  


It will take new talents and new thinking to succeed in the next ten years. Will healthcare reform open up access in ways never-before contemplated? Are you ready? How will you reach these people?





Is it Time to RETHINK your marketing organization - To learn more about this author, visit Candace Quinn's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

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Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

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Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website

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About The Author


Candace Quinn
(Visit Candace's Website) Ms. Quinn has over 25 years experience in the senior and chief marketing role for major health systems and hospitals around the country. As an early pioneer in the field of healthcare marketing, she has developed competitive strategies for small stand alone hospitals as well as major academic medical centers: for systems as small as two hospitals to regional systems as large as 9 hospitals; for integrated delivery networks with annual revenues of $1Billion to ones with revenues in excess of $2Billion. Among her accomplishments while serving these organizations is the successful launch of several integrated brand strategies. Using a disciplined, inclusive approach, she has helped organizations successfully identify their competitive brand position, articulate that brand promise, and create award winning advertising strategies embraced by employees, physicians, management and trustees to launch the same. Candace is a frequent speaker and an experienced facilitator. She received her Masters in Management from Kellogg Graduate School of Management and holds an undergraduate degree in business administration from Rockford College.

Candace Quinn is a Silver author on EvanCarmichael.com
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