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Candace Quinn Articles
Written by: Candace QuinnConsumer Trends ---Lessons from Robyn Waters, Tom Peters and Friends - Click To Read Article
I have attended the conferences, taken notes, read the books...here is my take on the experts and what we in healthcare can learn. This article was first published as a VIEW point in Heatlhcare Strategy Alert, 2007, issue 3
The 5 D's of Brand Strategy Creation - Click To Read Article
Whether you are creating a brand strategy for a multi-facility healthcare integrated delivery system, or a stand alone hospital, or even a single service line, the 5 D's in the creation of that strategy can guide you through the process. With help fo a brand consultant, a good market researcher, and the right ad agency, you can put a winning strategy together to distinguish you from your competition, add value to your customers, and motivate and guide your employees and physicians.
Healthcare Reform: beyond Quality and Cost Cuts: The Brand - Click To Read Article
Many organizations are focusing, appropriately so, on cost containment and cost/quality performance measures. These will be the ticket to play in healthcare reform. Others are building Accountable Care Organizaions. All appropriate activities. The Winners in Healthcare Reform are also in the process of establishing meaningful, valuable, recognized Healthcare Brands to appeal to those growing numbers of insured under the reform measures. The time to begin is NOW!
The Role of an Interim Chief Marketing Officer - Click To Read Article
Are you considering what to do with your maketing department? Do you have/need a leadership transition? Well read on. Ms. Quinn gives you her perspective on how an Interim CMO might just be the answer. (As featured in Marketing Health Services, Fall, 2008)
Has healthcare advertising gone too Far? - Click To Read Article
Are the rules in advertising the same for Healthcare? Do Doctors and Hospitals owe the consumer more? With the increased push by insurance companies and government to push decision making on to the patient, using cost as the motivator, what do we as marketing professionals need to focus on in our promotions? This article was first published by Marketing health Services, Winter 2008
Healthcare Advertising-Emotional v. Rational - Click To Read Article
It's a debate that dates back to the 1920's...well, in healthcare at least back to the 1980's...do you use emotional advertising...connect the heart...or rational advertising...engage the brain...to connect consumers to your healthcare business. This article takes a look at both sides of the debate, and proposes a road map based upon multiple campaign successes.
Is it Time to RETHINK your marketing organization? - Click To Read Article
Are you looking around at your healthcare organization's marketing team and wondering, are these the right skill sets to carry us through this economy? Do you have GROWTH as your driving goal? Are you focussing your activities today to achieve that growth? Or, are you still taking brochure and ad orders? Today's marketing organization has to be the Growth division of every company. And more.
Healthcare Marketing in a Down Economy - Click To Read Article
Bad debts are rising. People can't afford elective procedures, they are losing their benefits, they are losing their jobs. Our volumes are dropping and marketing is being asked to do more with less. How do you respond. Focus on the critical few... those with high margin and strong relationship building potential. This is a marathon...not a sprint.
BRAND=EXPERIENCE…WHAT’S YOUR BRAND? - Click To Read Article
How do you defind your brand? This artilce first appeared in Healthcare Marekting report in 2007.
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About the Author: Candace Quinn RSS for Candace's articles - Visit Candace's website  Ms. Quinn is a nationally known, Healthcare Brand Strategy consultnat and has over 25 years experience in the senior and chief marketing role for major health systems and hospitals around the country. As an early pioneer in the field of healthcare marketing, she has developed competitive strategies for small stand alone hospitals as well as major academic medical centers: for systems as small as two hospitals to regional systems as large as 9 hospitals; for integrated delivery networks with annual revenues of $1Billion to ones with revenues in excess of $2Billion. Additionally, she has consulted with numerous hospitals, including serving as an interim CMO, reviewing the marketing operations for 42 hospitals in a large integrated delivery system, and conducting marketing assessments, market assessments, and brand assessments. Among her accomplishments while serving these organizations is the successful launch of several integrated brand strategies. Using a disciplined, inclusive approach, she has helped organizations successfully identify their competitive brand position, articulate that brand promise, and create award winning advertising strategies embraced by employees, physicians, management and trustees to launch the same. Candace is a frequent speaker and an experienced facilitator. She received her Masters in Management from Kellogg Graduate School of Management and holds an undergraduate degree in business administration from Rockford College. Learn more about Candace and her consulting firm, Brand=Experience at www.brandequalsexperience.com. Take a look at her product BrandCheck and see how she and her team can help you position your organization for Healthcare Reform. Click here to visit Candace's website   Healthcare Reform beyond Quality and Cost Cuts The Brand Healthcare Marketing in a Down Economy Healthcare AdvertisingEmotional v Rational BRANDEXPERIENCEWHATS YOUR BRAND Is it Time to RETHINK your marketing organization |
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