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Facebook Event Sp@m: Please, Please Stop!

Written by: Nancy Marmolejo

Article Overview: People create events on Facebook- a common example would be for a teleseminar. They invite everyone on their list and those invited get the chance to RSVP that Yes, No, or Maybe they’ll attend. The event organizer now has the ability to segment the messages they send out based on how people RSVP. However, there is one very tempting option and that is the option to message ALL invitees, whether they RSVP’d or not.

Facebook Event Sp@m: Please, Please Stop!

Facebook Events is a function on Facebook where you can create an invitation to an event, then share that invitation with your entire network. Sounds innocent enough until people with no consideration step into the scene and turn it into a spam-fest.



Here is what’s happening:

People create events on Facebook- a common example would be for a teleseminar. They invite everyone on their list and those invited get the chance to RSVP that Yes, No, or Maybe they’ll attend.

The event organizer now has the ability to segment the messages they send out based on how people RSVP.

However, there is one very tempting option and that is the option to message ALL invitees, whether they RSVP’d or not.

The Problem With Facebook Event Messages

People are using that messaging ALL function to spam the daylights out of their contacts with reminders, follow ups, more reminders, more follow ups, and heck, why not one more reminder? You know, just in case someone missed the other 30 you already sent out

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Related Forum Posts
Facebook -- personal vs. business? - If you use Facebook -- do you use your profile primarily for business, personal, or a mix of both? I started on Facebook for business reasons. I accepted every friend request, and searched for new friends of friends. I posted tons of business posts. I quickly built up several thousand "friends". Then, I discovered old friends -- the real kind -- on Facebook. Old school friends, then family, started appearing. I wanted to be their friends too. So I got kind of conflicted on what I should be saying on Facebook. And I know that along the way, some of my family/friends un-friended me because they were overwhelmed with all the business stuff I was posting. At the same time, I started to hate going on Facebook. Tons of friend requests from people I didn't know (because I was friends with 157 of their friends, etc.) Event invites clogged my inbox. I stopped reading my news feed and delegated to my VA to take care of friend requests and delete event invites, and clear out my inbox. Then I got bold. I decided that my Facebook profile was for me, my friends (real ones, that I'd met both personally and professionally, but really had a relationship with) and not for casual, 3rd and 4th-party friends of friends. I created a fan page for my business, then I did a huge purge and unfriended over half of my "not-actually-friends". Now if I get a friend request, if I don't actually know them, I have a standard response that encourages them to connect with me on my Twitter profile or my business fan page instead, and if they are actually someone I know who has mistakenly been ignored, to send me a message. Now I love going to Facebook. I still see my *real* business friends, plus my personal friends and family. I enjoy reading my news feed because it is news about people I truly care about. And I'm working on amping up my Facebook Fan Page, to get more business impact from it.
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook


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