Get Free Publicity Through Community Events
Promotional strategies like holding special community events are used both by small and large businesses to reach out and relate to their prospective clients. Such social events; like festivals and concerts, are crowd pullers and companies can leverage a lot from such occasions. Besides promoting their products and services, these events help in generating a good will for the company. Participating and contributing in community events can be a trust and confidence building advertising exercise for businesses looking for publicity and visibility.
You can make your promotional campaign more effective if you offer some tangible items to take away at such events like conventions, fundraising events, community service events, community expos, trade shows, health fairs etc.
Your audience feels excited about the gifts and carries these with them throughout the event spreading your name around. Give them something unique that they would talk about and compel more people to visit you for those gift items. This will give more exposure and free propaganda to your company name and brand.
Choose the promotional item carefully such that it associates with your brand image. If you have a booth at a children’s festival’ then offer something that is kid-friendly; caps, toys, pens are good choices. Also focus your promotional products to the target audience for better marketing effectiveness. If your customers like the promo item, they will use it for a longer period and will get reminded of you and your company message every time they use it. The probability is that these items will be a good incentive and motivator for the customer to make a purchase.
If chosen prudently, the promo items have the capability to give you a multiple return on the initial investment. The other forms of advertising can capture the customer’s mind but for a much smaller span of time as against promotional products which have the endurance of having a high recall. This is a good enough reason for any business to invest smart money and time into selecting the most appropriate product. Let the products do the talking for you and your company image.
The opportunity to come in contact with your potential clients or existing customers does not end with those who have already tried your products. Community events, trade shows and festivals are great platforms to market your business and enhance your brand awareness and brand image. The more the familiarity with your brand, the more chances are that your brand will be chosen above your competitor’s. So leave no stones unturned to create maximum awareness about your company and your brand at any community event that you participate in. Spend on good quality and utility products to be given away to your visitors. Do not hesitate in investing money in giveaways during such events as you can gain much more than what you spend, provided you are rational and sensible about it. Make the best out of the occasions that can help take your business to another level and make sure you do it wisely.
One of seventeen king size ideas to promote your business.