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How to make your trade show booth attractive for your targeted clients

Written by: jules rosen

Article Overview: How to make your trade show booth attractive for your targeted clientsTradeshows, seminars and conferences are focused on a specialised area of interest, theme or topic. These have become an integral part of business life cycle wherein various businesses get together on a platform to interact with prospective and existing audience on a personal level. It is also a stage facilitating comparison between products and services of businesses and can be a lucrative proposition for any company who has a strong product and appropriate marketing skills to promote it. The primary objective of participating in any trade show is to highlight your product or service in front of your target client so as to generate future sales and profits for your business.

How to make your trade show booth attractive for your targeted clients

How to make your trade show booth attractive for your targeted clientsTradeshows, seminars and conferences are focused on a specialised area of interest, theme or topic. These have become an integral part of business life cycle wherein various businesses get together on a platform to interact with prospective and existing audience on a personal level. It is also a stage facilitating comparison between products and services of businesses and can be a lucrative proposition for any company who has a strong product and appropriate marketing skills to promote it. The primary objective of participating in any trade show is to highlight your product or service in front of your target client so as to generate future sales and profits for your business; the necessary prerequisite is to attract the right people to your stall to be able to get your information and message across. There are certain tips that can help you generate traffic to your booth.

Relevance of product – Make sure that the product or service that you are offering is relevant to the trade show and is pertinent to the client you are targeting. Participate in those shows where your product seems to be significant; don’t be one in a thousand of companies offering similar product. It is better to choose a show where your presence is needed, related and has fewer competitors.

Importance of a striking display – make the display attention-seeking and put forth your captivating message that gets the attendees interest in your booth. Pay due attention to the graphics used, signage, do research on which type of stalls get maximum visitors at other shows; these will help you in making an appropriate exhibit.

Role of promotional giveaways – offering promotional items is a sure-shot way of attracting people to your booth; it is up to you how you leverage from this. You can choose inexpensive or pricey ones to suit your budget and still make them enticing for your targets. Select giveaways from the point of view of the end-user and the longevity of the product. Irrespective of what you choose, do not compromise on the quality of the product and remember to provide your business name, logo, address and message imprinted on it as a constant reminder. If your clients are companies, then it is a good idea to offer items usable at work or office; common examples are pens, pencils, calendars, mouse pads, calculators, post-it note pads and PC screen cleaners. So if you choose to give a pen, make sure it mentions your company details and is from a quality manufacturer; it should last your client at least some time so as to remember you. If your target is a consumer, then you can even choose to give house-hold items like key rings, paper carry bags, notepads; all these are inexpensive and can be used to lure people to visit your booth. Promotional products can be a great marketing tool at trade shows to draw clients to your booth and giving you the opportunity of putting forth your sales presentation. You can employ some humour and games which can make the presentation light and memorable for your client.

Motivate and educate your staff – It is a great achievement to attract targets to you booth; and the tricky part to have them stay around and listen to what you want to express. Your staff at the booth should be trained to be approachable, friendly and knowledgeable besides being a nit aggressive like a marketer should be. It is a good idea to greet your visitors and inquire about what they are looking for and if you can be of help. Make sure to take their contact details and remember to follow up at a later date.

You can exploit the prospect of being at the trade show by following the above suggestions and create awareness about your brand, enhance your brand image and finally help you achieve your business objectives of boosting sales and profits.

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Article Tags: appropriate marketing, attendees, business life cycle, conferences, due attention, future sales, leverage, necessary prerequisite, objective, one in a thousand, personal level, point of view, profits, promotional giveaways, promotional items, relevance, seminars, specialised area, target client, trade show booth



Related Forum Posts
Trade Shows - Are They Worth It? - Does anybody go to trade shows to market their products? Do you go as a vendor and buy a booth or just as an attendee? Are trade shows worth it?
Re: Trade Show Success Strategies - As a frequent attendee and participant in trade shows, I've found the following tips to be useful: 1) Staff in the booth must be trained to listen to the needs of the visitor, record those interests and if appropriate, commit to getting back to that person within a short time frame. Capture those leads and act on them! 2) The booth needs to be 'busy' - hustle is eye catching and generates interest 3) Homogeneity (common dress) facilitates the visitor to find someone to speak to 4) 'Freebees' need to be selectively handed out and when they are, there must be a personal conection to them (e.g. "You'd like one of our 'whatevers' - we're running a little short right now but here, please take mine")
Free gifts - Hi Kevin - I like that idea. You could also have them fill out a profile online the deals with the topic at hand and for them to get the results of their survey they need to show up to the event. How about getting better seats if you pre-register online? Or an extra session with the person delivering the seminar? In the signup page if you ask them a targeted question and get them more involved they are more likely to come as well. For example if it's on marketing you could ask them to fill out their top 3 marketing challenges. Make it a required field. You may lose a few people who don't want to fill it out but those who do fill it out will be more committed and more likely to come out. It also gives the expert delivering the seminar targeted information to work with at the event. How about giving them a link from the website so they can promote their business if they actually show up? Just a few ideas kicking around my head before taking off for the SEO for Africa event. Hope it helps!
Re: Making Money in 2011 - Hi GT Yes I did make some improvement in my traffic generation but not nearly where I want to be, still have a way to go. Generating targeted traffic is not as easy as some people say it is. Yes you can get traffic, but unless it is targeted it does not serve much purpose and is really just a waste of time and effort. MichelleJ
Re: Traffic! How do you get it? - Of course, the quickest way to get targeted traffic to your site is PPC ads. However, before jumping into PPC, make sure you have a strong landing page that is "on message" and gives the targeted traffic what it wants and a reason from wanting it from YOU.


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