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How to make your trade show booth attractive for your targeted clientsTradeshows, seminars and conferences are focused on a specialised area of interest, theme or topic. These have become an integral part of business life cycle wherein various businesses get together on a platform to interact with prospective and existing audience on a personal level. It is also a stage facilitating comparison between products and services of businesses and can be a lucrative proposition for any company who has a strong product and appropriate marketing skills to promote it. The primary objective of participating in any trade show is to highlight your product or service in front of your target client so as to generate future sales and profits for your business; the necessary prerequisite is to attract the right people to your stall to be able to get your information and message across. There are certain tips that can help you generate traffic to your booth.

Relevance of product – Make sure that the product or service that you are offering is relevant to the trade show and is pertinent to the client you are targeting. Participate in those shows where your product seems to be significant; don’t be one in a thousand of companies offering similar product. It is better to choose a show where your presence is needed, related and has fewer competitors.

Importance of a striking display – make the display attention-seeking and put forth your captivating message that gets the attendees interest in your booth. Pay due attention to the graphics used, signage, do research on which type of stalls get maximum visitors at other shows; these will help you in making an appropriate exhibit.

Role of promotional giveaways – offering promotional items is a sure-shot way of attracting people to your booth; it is up to you how you leverage from this. You can choose inexpensive or pricey ones to suit your budget and still make them enticing for your targets. Select giveaways from the point of view of the end-user and the longevity of the product. Irrespective of what you choose, do not compromise on the quality of the product and remember to provide your business name, logo, address and message imprinted on it as a constant reminder. If your clients are companies, then it is a good idea to offer items usable at work or office; common examples are pens, pencils, calendars, mouse pads, calculators, post-it note pads and PC screen cleaners. So if you choose to give a pen, make sure it mentions your company details and is from a quality manufacturer; it should last your client at least some time so as to remember you. If your target is a consumer, then you can even choose to give house-hold items like key rings, paper carry bags, notepads; all these are inexpensive and can be used to lure people to visit your booth. Promotional products can be a great marketing tool at trade shows to draw clients to your booth and giving you the opportunity of putting forth your sales presentation. You can employ some humour and games which can make the presentation light and memorable for your client.

Motivate and educate your staff – It is a great achievement to attract targets to you booth; and the tricky part to have them stay around and listen to what you want to express. Your staff at the booth should be trained to be approachable, friendly and knowledgeable besides being a nit aggressive like a marketer should be. It is a good idea to greet your visitors and inquire about what they are looking for and if you can be of help. Make sure to take their contact details and remember to follow up at a later date.

You can exploit the prospect of being at the trade show by following the above suggestions and create awareness about your brand, enhance your brand image and finally help you achieve your business objectives of boosting sales and profits.

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