---

Guest post by: jules rosen Become an Author

Tweet

---

---

Promotional products offer you a unique opportunity to get your company's name out there and keep it there.
Need a cost-effective way to promote your business? Promotional products are the answer! Use them as giveaways to introduce your business to the community, a purchase premium (free T-shirt with purchase!), employee incentives for sales contests and awards for a job well done or as a "Thank You!" to your existing customers.
Promote your business in your store or shop, via the U.S. mail, in person at time of service and at live events and festivals such as Cinco de Mayo.
A recent groundbreaking study by the Advertising Specialties Institute has revealed that promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.
The promotional items you pick are limited only by your own creativity. They can range from market-proven goods such as: Customized calendars, T-shirts with family, musical or sports themes or stationery products. Practical items that reflect your own industry can work very effectively. For instance, imprinted pot holders, cutting boards or beverage cups would be a good fit for food and beverage firms, as well as anything related to this market. For automotive or automotive products, it might be small wrenches, logoed key tags, auto safety kits, scrapers or small flashlights. Computer and technology firms may want to use imprinted mouse pads or computer rear-view mirrors. Items like baseball bat shaped pens, key tags with a baseball glove or ball theme and baseball caps can all work well. You can also get engraved regulation sized bats and balls with major league insignia imprinted on one side and your company name and/or logo on the other. Another sports themed item would be an imprinted collapsible sports chair with its own carrying case or a seat cushion. You are only limited by your imagination!
What a perfect advertising concept! Using a common product that people will use pick up and use every day at the office, every evening at home and every time they drive as your personal billboard! Every time people used or see your promotional piece, they see your logo or message. Seeing your business name everyday builds a sense of familiarity and trust. People feel more comfortable with a name or brand they see every day, they consider you part of the family and when your products or services are needed... They will call you first!
Take a look around your own office. It's likely you will see a calendar and a colorful pen or two imprinted with a company logo. At home you will probably find a flashlight, bottle opener and refrigerator magnets. In you car you may find key tags and an air freshener, on your car a decal or a license plate frame.

What can these products to do for your business?

Build awareness of your company!

Boost sales!

Provide a way to thank your customers!

Putting your logo on such promotional products as a can cooler or a mouse pad tells customers that you and you business have arrived and you're here to stay!
Let promotional products be your constant salesperson for your service or product that keeps on selling long after they have met you or visited you business.

Related Articles

  Using Go Daddy Promo Codes
  Promo Products build recognition for your brand
  Promo products as an effective tool in marketing strategies K6
  Improve the effectiveness of your promotional products
  Promotional products – How can these be used effectively online? K5
  Use promo products as an effective marketing tool during recession
  Promotional Products - Mutually Advantageous Form of Marketing K2
  When Selling in the GRAVEYARD is ‘Appropriate’
  Upselling to Loyal Customers
  5 Sales Coaching Advice that will Help Increase your Sales
  Why don't your visitors love you?
  Teaching Sales in School is Like Learning to Golf on the Wii
  10 Ways to Better Manage & Motivate Your Sales Team
  Promotional Products – perk up summer fun
  Get Free Publicity Through Community Events
  The Marketplace of Fear
  Building a Legitimate Internet Business in a Box
  Successful Entrepreneurs – Key to MLM Businesses
  Personal Branding Tips: Make Facebook Fun
  Promotional Marketing With Samples

Related Forum Posts

Where I want WSI to be in Dec 31 2007
label signs jackson thriller executive/seeks investor

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How To Become A Member of the Paparazzi

20 MORE Must-Have Search Engine Marketing Tools

How to Sell to the Price Driven Customer

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.