Promote your business in the most wild and wacky ways K7
Promote your business in the most wild and wacky ways K7
With the increasing pressure of fierce competition and reducing profits, the businesses are compelled to create some crazy and ‘out-of-the-box’ ideas for advertising their products and ‘stand out’ from the crowd. The tough task facing the promoters is to grab the attention of his target customer and lure him to buy the product, besides keeping their ad spend as low as possible.
The critical role of promotion lies in bringing about awareness about the product; the customer needs to be introduced to your product and its features before he even thinks of making a purchase. Let’s look at some unique and bizarre ways in which businesses can achieve their promotional goals.
Hold promotional events
This is a great attention seeker for crowds and media and gives a good publicity to your business. If you are into manufacturing children’s products; you can hold a painting competition followed by rewards for the winners; you can have your company logo and address details on the rewarded items.
Do something interesting to feature in the news
have your company name, logo and website address on a huge kite made with brilliant colors and let it fly and advertise your business to a large audience. You are sure to get media attention; so you will generate news without spending on it. Besides, give away free kites with the relevant company details to the visitors.
Charity tie-ins –
If you are planning to launch a new product in a certain community segment; offer the product to a local charity as a part of a raffle prize or a fund raiser event. You will be able to successfully create visibility for your product among those who buy and / or attend the event.
Community service
It is also a great way to capture people’s minds. If you are a publisher of school books, you can offer free books to a charitable school organization in your community for a year. This is a great way of providing education material to those who need it and getting publicity for your good job.
Free hair cuts or hair setting
If you are launching a hair care product; you can promote a trial use for the product by holding a free cut and styling event in the areas where you have your stores or outlets; it will fetch you a lot of target customers and give your product a good launch.
Giveaways
These are the most appreciated items, especially if they are readily usable or provide some good piece of information to perk up their lives. You promotional item should reflect your authority in the field of your business so that customers feel confident about your expertise. If you are into shoe repair business, give out brochures about how to maintain expensive shoes and retain their look for a longer time.
Overview:
The success or failure of your business largely depends on your promotional endeavors. Your greatest creative asset is your mind; let it work in all directions and devise the best promotional strategy for your business. The time and energy spent will be definitely paid-off; you will stand apart from your competition and be visible to your target consumer.
Promote your business in the most wild and wacky ways K7 - To learn more about this author, visit jules rosen's Website.
Like this article? Share it with your friends
Promote your business in the most wild and wacky ways K7
With the increasing pressure of fierce competition and reducing profits, the businesses are compelled to create some crazy and ‘out-of-the-box’ ideas for advertising their products and ‘stand out’ from the crowd. The tough task facing the promoters is to grab the attention of his target customer and lure him to buy the product, besides keeping their ad spend as low as possible.
The critical role of promotion lies in bringing about awareness about the product; the customer needs to be introduced to your product and its features before he even thinks of making a purchase. Let’s look at some unique and bizarre ways in which businesses can achieve their promotional goals.
Hold promotional events
This is a great attention seeker for crowds and media and gives a good publicity to your business. If you are into manufacturing children’s products; you can hold a painting competition followed by rewards for the winners; you can have your company logo and address details on the rewarded items.
Do something interesting to feature in the news
have your company name, logo and website address on a huge kite made with brilliant colors and let it fly and advertise your business to a large audience. You are sure to get media attention; so you will generate news without spending on it. Besides, give away free kites with the relevant company details to the visitors.
Charity tie-ins –
If you are planning to launch a new product in a certain community segment; offer the product to a local charity as a part of a raffle prize or a fund raiser event. You will be able to successfully create visibility for your product among those who buy and / or attend the event.
Community service
It is also a great way to capture people’s minds. If you are a publisher of school books, you can offer free books to a charitable school organization in your community for a year. This is a great way of providing education material to those who need it and getting publicity for your good job.
Free hair cuts or hair setting
If you are launching a hair care product; you can promote a trial use for the product by holding a free cut and styling event in the areas where you have your stores or outlets; it will fetch you a lot of target customers and give your product a good launch.
Giveaways
These are the most appreciated items, especially if they are readily usable or provide some good piece of information to perk up their lives. You promotional item should reflect your authority in the field of your business so that customers feel confident about your expertise. If you are into shoe repair business, give out brochures about how to maintain expensive shoes and retain their look for a longer time.
Overview:
The success or failure of your business largely depends on your promotional endeavors. Your greatest creative asset is your mind; let it work in all directions and devise the best promotional strategy for your business. The time and energy spent will be definitely paid-off; you will stand apart from your competition and be visible to your target consumer.
Promote your business in the most wild and wacky ways K7 - To learn more about this author, visit jules rosen's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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