Tweet

Promotional Products – show your customer appreciation continually for best effect !

Written by: jules rosen

Article Overview: Continuity is the key to realizing your marketing endeavors. The more the number of times your marketing message or campaign appears in front of your target, the better is the retention and recall of your product and company. A persistent approach can help businesses to accomplish their goals of boosting sales, gaining customer loyalty and overall building a good reputation for themselves.

Promotional Products – show your customer appreciation continually for best effect !

Promotional Products – show your customer appreciation continually k11 3202009

Continuity is the key to realizing your marketing endeavors. The more the number of times your marketing message or campaign appears in front of your target, the better is the retention and recall of your product and company. A persistent approach can help businesses to accomplish their goals of boosting sales, gaining customer loyalty and overall building a good reputation for themselves. The same principle applies to the strategy regarding offering promotional giveaways. There no such thing as a good or perfect time of the year to give promotional items to your customers or employees. Your motive is to show your appreciation and gratitude towards your existing and prospective customer base. Then why should this emotion be limited to one season or one particular celebration. It makes complete marketing sense to make your customers happy when they are least expecting your gifts. By doing so, your effort is clearly noticed and does not get overlooked in between loads of gift items your customer receives during a holiday season.

Make your customer feel the sentiment of your dedication and care, shower them with gifts through the year on occasions like Thanksgiving, Summer, Back to School and sometimes no reason at all. Have your promotional items bear your company name, logo, website address and your special message; make sure the product is related to your business theme and let your offers made at different carry some association to each other. This way you will be able get your message straight across and leave a mark in your customer’s busy mind. Specific and themed gifts can generate a much better response than a generic promotional item.

Following are a few unconventional ideas which can make your customer’s feel special and create a positive image about your company:

Send gifts on your customer’s birthdays – small promotional gifts sent out to your esteemed customers can go a long way in reinforcing loyalty. It could be a key ring, a mug or even a refrigerator magnet; it is not the monetary value but the thought that makes the gift special for the person receiving it.

New Year promotions – This is the time of the year when everyone is in an elevated mood and promotional gifts would be a great way to join them in their celebration. Calendars are great promo products for the New Year; however, you need to make them unique and special. You could even choose to offer promo appointment calendars and year-at-a-glance desk planners.

Fall season promotions – As the fall season approaches, you can send you customers products to keep them warm and cozy. A travel coffee mug, a sweatshirt or a warm jacket are some ideas which would remind them of you during the season.

Gifts for no particular reason – these are freebies meant to be given as free or trial samples at a grocery store, a promotional pen or a candy box on an ordinary day would just cheer up your clients.

Summer season promotions – With summer on its way and people heading for the beach, your customers are sure to appreciate a beach umbrella, towels, hats, and first-aid supplies. You can imprint your logo and get exposure to your targeted audience.

Another great idea is to offer something that is closely related to your business field of service. For example, if you own a nail parlor, you can send mini manicure and pedicure sets with your logo on it. If you are into travel business, offer travel bags, tote bags, cameras and binoculars.

Your promotion should be well-targeted to your customer; if they are sports enthusiasts, offer them items like golf balls, folding chairs, bench cushions or cricket bats.

In a nutshell, it does not matter what season, occasion or time of year; you can express your thanks and admiration towards your most important business partner, your customer at any time or season. It serves multiple marketing objectives, building brand awareness, promoting brand recognition, enhancing customer recall, attracting prospects and generating goodwill, to name a few. So do not restrict your promotional strategy to holidays; expand it to flow through the year and lay the base for a continuous and enduring relationship.

Related Articles
  Nine Reasons to Use Promotional Products
  10 Reasons why to use Promotional Products
  5 Tips on How to Choose Which Wholesale Promotional Products to Offer
  How To Show Appreciation To Your Clients Without Breaking Your Budget
  Promotional Products Revealed to be Most Affordable Effective Way to Advertise

Article Tags: business theme, busy mind, complete marketing, customer appreciation, customer base, gaining customer loyalty, holiday season, marketing endeavors, perfect time, persistent approach, positive image, promotional gifts, promotional giveaways, promotional item, promotional items, promotional products, prospective customer, special message, target, unconventional ideas



Related Forum Posts
Landing Page Confusion - Which will perform better, a landing page that has one clear objective or one that has multiple objectives? As marketers, we are continually faced with the dilemma of determining what to show customer prospects when they arrive at our sites. Should we present them with just one offer or option, or give them several and let them choose? I feel the landing page should present the customers with a couple of options and let them choose.
Advertising is the essential - Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted. It’s enssential
Re: Do we show enough appreciation? - I'm not sure you can ever OVER appreciate, so I say the more we can do to show our appreciation (whether it's monetary or physically, etc.) the better off we'll be. It will definitely build your business.
Simple contest? - I agree with Brandon. It would be better I think to have a smaller contest to start off and show some appreciation for the people who are posting on the Forums (and not paying attention in class to do so!). can we do a marketing competition on a small scale or do something in the forums?
Re: How Can I Make Money Out of This Need? - Hi, Beat Thanks for your comment. I was thinking of just sending them a letter, saying, "Hey, you're due this money. Just check out the FHA web site to see how much." and then "It costs you nothing to get this refund. However, if you'd care to show your appreciation for having received this news, make a donation of a dollar at this URL." That's what I thoughtof doing, but it does sound kind of chintzy. I'd still do it, if stamps were at 32 rather than 42 cents!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Do You Deserve To Be Happy and Successful?

How To Be A Management Legend

3 Key Factors For Raising Capital

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.