Small Businesses Get BIG Results With Business Gifts
Small Businesses Get BIG Results With Business Gifts
Steven Preston, administrator of the Small Business Association, said small business owners often act “not only as the CEO of their company, but the head of sales, head of finance, and whatever else it takes to get the job done.”
If you’re the head of marketing at your small business, you’re looking for ways to get your company’s name in front of the public, and you probably don’t have a huge budget to work with. Imprinted products can be the perfect solution for the small business owner.
As a small business owner, you have an opportunity to connect with your customers and clients in a way that big corporations cannot. For that reason, personal business gifts often make the biggest and best impression.
PENS – Everybody uses them, and everybody needs them. If your business gives you the opportunity to hand a pen to a customer or client, you’re making a personal connection as well as advertising your company or product.
‘SAVE THE DAY’ BUSINESS GIFTS – Sewing kits, shoe shine kits, and pillboxes are items that make life a little easier and more comfortable. They’re also business gifts that your customers and clients will use again and again, exposing them to your business logo again and again. Something that helps a customer to mend a hem or tidy up a pair of oxfords can also “save the day,” bringing a sense of relief they’ll associate your small business product or service.
LOGO KEYTAGS – Logo keytags are among the most durable advertising vehicles for small businesses. Logo keytags accompany important and carefully guarded items: house keys and car keys. When you use logo keytags as business gifts, your small business name and contact information will be held in your potential customer’s hand, attached to her pocketbook, and left dangling from his car ignition during long car rides. It’s hard to beat a logo keytag for that kind of visibility.
DESKTOP BUSINESS GIFTS – Anything your customers will see on their desks every day is a great advertisement for your small business. Mouse pads, memo pads, mirrors and magnets are marvelously effective, because they live on top of the desk – the desk where your potential client or customer is likely to be sitting when he or she needs to choose a product or service provider. Stress balls and staplers have a “hands on” appeal that puts your customers literally “in touch” with your company’s contact information.
RELEVANT BUSINESS GIFTS – If your small business involves carpentry, sewing, design, or other precise skills, tape measures might be the perfect small business gift choice for you. The more a potential customer uses the item, the more likely he’ll be to think of your company when a need arises. Is your small business built more around data than design? USB memory sticks and other “techy” business gifts, imprinted with your company’s name and contact information, might be just the ticket. If your small business is part of the food and hospitality market, kitchen items like bag clips or keytag bottle openers are perfectly appropriate. Choosing an imprinted business gift item that is connected with your business world tells customers you belong at the top of their list of possible service providers.
And since you’re a small business owner who wears many “hats” besides marketing, you might consider putting your company’s name on clothing items such as T-shirts, totes, or even … hats!
Small Businesses Get BIG Results With Business Gifts - To learn more about this author, visit jules rosen's Website.
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Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.
Steven Preston, administrator of the Small Business Association, said small business owners often act “not only as the CEO of their company, but the head of sales, head of finance, and whatever else it takes to get the job done.”
If you’re the head of marketing at your small business, you’re looking for ways to get your company’s name in front of the public, and you probably don’t have a huge budget to work with. Imprinted products can be the perfect solution for the small business owner.
As a small business owner, you have an opportunity to connect with your customers and clients in a way that big corporations cannot. For that reason, personal business gifts often make the biggest and best impression.
PENS – Everybody uses them, and everybody needs them. If your business gives you the opportunity to hand a pen to a customer or client, you’re making a personal connection as well as advertising your company or product.
‘SAVE THE DAY’ BUSINESS GIFTS – Sewing kits, shoe shine kits, and pillboxes are items that make life a little easier and more comfortable. They’re also business gifts that your customers and clients will use again and again, exposing them to your business logo again and again. Something that helps a customer to mend a hem or tidy up a pair of oxfords can also “save the day,” bringing a sense of relief they’ll associate your small business product or service.
LOGO KEYTAGS – Logo keytags are among the most durable advertising vehicles for small businesses. Logo keytags accompany important and carefully guarded items: house keys and car keys. When you use logo keytags as business gifts, your small business name and contact information will be held in your potential customer’s hand, attached to her pocketbook, and left dangling from his car ignition during long car rides. It’s hard to beat a logo keytag for that kind of visibility.
DESKTOP BUSINESS GIFTS – Anything your customers will see on their desks every day is a great advertisement for your small business. Mouse pads, memo pads, mirrors and magnets are marvelously effective, because they live on top of the desk – the desk where your potential client or customer is likely to be sitting when he or she needs to choose a product or service provider. Stress balls and staplers have a “hands on” appeal that puts your customers literally “in touch” with your company’s contact information.
RELEVANT BUSINESS GIFTS – If your small business involves carpentry, sewing, design, or other precise skills, tape measures might be the perfect small business gift choice for you. The more a potential customer uses the item, the more likely he’ll be to think of your company when a need arises. Is your small business built more around data than design? USB memory sticks and other “techy” business gifts, imprinted with your company’s name and contact information, might be just the ticket. If your small business is part of the food and hospitality market, kitchen items like bag clips or keytag bottle openers are perfectly appropriate. Choosing an imprinted business gift item that is connected with your business world tells customers you belong at the top of their list of possible service providers.
And since you’re a small business owner who wears many “hats” besides marketing, you might consider putting your company’s name on clothing items such as T-shirts, totes, or even … hats!
Small Businesses Get BIG Results With Business Gifts - To learn more about this author, visit jules rosen's Website.
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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