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Small Businesses Get BIG Results With Business Gifts

Written by: jules rosen

Article Overview: Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.

Small Businesses Get BIG Results With Business Gifts

Owning a small business means wearing a lot of different “hats” – and often serving as your own marketing department as well. That’s where business gifts can have such a big impact.

Steven Preston, administrator of the Small Business Association, said small business owners often act “not only as the CEO of their company, but the head of sales, head of finance, and whatever else it takes to get the job done.”

If you’re the head of marketing at your small business, you’re looking for ways to get your company’s name in front of the public, and you probably don’t have a huge budget to work with. Imprinted products can be the perfect solution for the small business owner.

As a small business owner, you have an opportunity to connect with your customers and clients in a way that big corporations cannot. For that reason, personal business gifts often make the biggest and best impression.

PENS – Everybody uses them, and everybody needs them. If your business gives you the opportunity to hand a pen to a customer or client, you’re making a personal connection as well as advertising your company or product.

‘SAVE THE DAY’ BUSINESS GIFTS – Sewing kits, shoe shine kits, and pillboxes are items that make life a little easier and more comfortable. They’re also business gifts that your customers and clients will use again and again, exposing them to your business logo again and again. Something that helps a customer to mend a hem or tidy up a pair of oxfords can also “save the day,” bringing a sense of relief they’ll associate your small business product or service.

LOGO KEYTAGS – Logo keytags are among the most durable advertising vehicles for small businesses. Logo keytags accompany important and carefully guarded items: house keys and car keys. When you use logo keytags as business gifts, your small business name and contact information will be held in your potential customer’s hand, attached to her pocketbook, and left dangling from his car ignition during long car rides. It’s hard to beat a logo keytag for that kind of visibility.

DESKTOP BUSINESS GIFTS – Anything your customers will see on their desks every day is a great advertisement for your small business. Mouse pads, memo pads, mirrors and magnets are marvelously effective, because they live on top of the desk – the desk where your potential client or customer is likely to be sitting when he or she needs to choose a product or service provider. Stress balls and staplers have a “hands on” appeal that puts your customers literally “in touch” with your company’s contact information.

RELEVANT BUSINESS GIFTS – If your small business involves carpentry, sewing, design, or other precise skills, tape measures might be the perfect small business gift choice for you. The more a potential customer uses the item, the more likely he’ll be to think of your company when a need arises. Is your small business built more around data than design? USB memory sticks and other “techy” business gifts, imprinted with your company’s name and contact information, might be just the ticket. If your small business is part of the food and hospitality market, kitchen items like bag clips or keytag bottle openers are perfectly appropriate. Choosing an imprinted business gift item that is connected with your business world tells customers you belong at the top of their list of possible service providers.

And since you’re a small business owner who wears many “hats” besides marketing, you might consider putting your company’s name on clothing items such as T-shirts, totes, or even … hats!

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Article Tags: business gifts, business logo, business product, car ignition, car keys, marketing department, own marketing, pens, perfect solution, personal business, personal connection, pillboxes, pocketbook, service logo, sewing kits, shoe shine kits, small business association, small business owner, small business owners, small businesses



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