Use promo products as an effective marketing tool during recession
Use promo products as an effective marketing tool during recession
The imminent economic crisis and financial depression is a coercive factor for many businesses to impose restraints on their budgets and spending in all spheres including marketing and advertising. Businesses are employing various cost-cutting techniques to minimize the effects of decreasing sales and profits in such a dismal state of affairs. However, they fail to realize the importance of revolutionary promotional and marketing strategies that can help mitigate the impact of the ongoing recession. With most of competitor businesses on a down slope of ad spending, if you follow the reverse trend, without cutting down your advertising budget, you will surely get the returns in terms of improved exposure of your brand, enhanced sales and increased market share. During an economic downturn you can bargain to get better prices for advertising tools and manage to get awareness towards your campaigns as your competitors are retracting from advertising. The upshot is that you gain both ways – by reducing you investment in marketing and by increasing your returns in the form of better visibility and share.
Having realized the importance of consistent advertising and marketing during recession; there is no better technique than offering promotional products to your customers and getting your share of attention and sales in the process. Promo items rate highest on their ability to leave a lasting impression on the customer’s busy mind. It is one of best ways to appeal to the consumer and has a high acceptance and recall quotient.
Most clients and consumers appreciate receiving promo products and would generally remember you and your company; your product is a constant and accessible reminder for them at all given times. Additionally, giveaways serve to be a medium of building trust and faith among your business clients and customers. By selecting the right promotional item to be given at an appropriate time and place can go a long way in marketing your business. When choosing a promo item, you need to be cautious about its quality, functionality of use, accessibility when required and about mentioning your business information on the product. These aspects would ensure that you get the best returns out of the money and effort you have invested in identifying and giving away these products. Make sure the product is so practical, tangible and gratifying that they associate it with you and your business every time they come across the item.
Promotional products are becoming the fastest growing medium of promoting businesses, primarily because they are cost-effective and they accomplish the company’s marketing goals of conveying their message to bring about employee motivation and consumer gratification. More so, in times of recession, when businesses are constrained on their budgets and expenses, promotional items prove to be an inexpensive, successful and valuable tool to spread your marketing message to the target. Irrespective of whether you want to market an existing brand or business or a new product or business, promo products are just the right way to have your presence felt for a longer period of time; without having to spend huge amounts of money on other forms of advertising like television or print media which give you exposure only for a limited time period. There are diverse products to choose from depending on your advertising objective and the targeted client or customer; these include calendars, key rings, pens, tote bags, umbrellas, the list is endless.
So do not get distressed by the economic scenario; try to follow the anti-cyclical route to fight your way through the crisis. Use the affordable promotional products and maximize the returns from this low and smart investment.
Use promo products as an effective marketing tool during recession - To learn more about this author, visit jules rosen's Website.
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Use promo products as an effective marketing tool during recession
The imminent economic crisis and financial depression is a coercive factor for many businesses to impose restraints on their budgets and spending in all spheres including marketing and advertising. Businesses are employing various cost-cutting techniques to minimize the effects of decreasing sales and profits in such a dismal state of affairs. However, they fail to realize the importance of revolutionary promotional and marketing strategies that can help mitigate the impact of the ongoing recession. With most of competitor businesses on a down slope of ad spending, if you follow the reverse trend, without cutting down your advertising budget, you will surely get the returns in terms of improved exposure of your brand, enhanced sales and increased market share. During an economic downturn you can bargain to get better prices for advertising tools and manage to get awareness towards your campaigns as your competitors are retracting from advertising. The upshot is that you gain both ways – by reducing you investment in marketing and by increasing your returns in the form of better visibility and share.
Having realized the importance of consistent advertising and marketing during recession; there is no better technique than offering promotional products to your customers and getting your share of attention and sales in the process. Promo items rate highest on their ability to leave a lasting impression on the customer’s busy mind. It is one of best ways to appeal to the consumer and has a high acceptance and recall quotient.
Most clients and consumers appreciate receiving promo products and would generally remember you and your company; your product is a constant and accessible reminder for them at all given times. Additionally, giveaways serve to be a medium of building trust and faith among your business clients and customers. By selecting the right promotional item to be given at an appropriate time and place can go a long way in marketing your business. When choosing a promo item, you need to be cautious about its quality, functionality of use, accessibility when required and about mentioning your business information on the product. These aspects would ensure that you get the best returns out of the money and effort you have invested in identifying and giving away these products. Make sure the product is so practical, tangible and gratifying that they associate it with you and your business every time they come across the item.
Promotional products are becoming the fastest growing medium of promoting businesses, primarily because they are cost-effective and they accomplish the company’s marketing goals of conveying their message to bring about employee motivation and consumer gratification. More so, in times of recession, when businesses are constrained on their budgets and expenses, promotional items prove to be an inexpensive, successful and valuable tool to spread your marketing message to the target. Irrespective of whether you want to market an existing brand or business or a new product or business, promo products are just the right way to have your presence felt for a longer period of time; without having to spend huge amounts of money on other forms of advertising like television or print media which give you exposure only for a limited time period. There are diverse products to choose from depending on your advertising objective and the targeted client or customer; these include calendars, key rings, pens, tote bags, umbrellas, the list is endless.
So do not get distressed by the economic scenario; try to follow the anti-cyclical route to fight your way through the crisis. Use the affordable promotional products and maximize the returns from this low and smart investment.
Use promo products as an effective marketing tool during recession - To learn more about this author, visit jules rosen's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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