Design Process - Concept Development
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Design Process - Concept Development
In our previous article we explored what it means to develop an idea and how to define your problem. In this article we will continue our product development by using our problem and criteria to help generate a variety of concepts.
Our problem: An individual has a cup of noodle soup and only has access to one utensil in order to eat it without removing the bowl from the table.
Our problem criteria:
1) Be able to consume liquid
2) Be able to consume noodles
3) Be able to consume other items (chicken, vegetables…)
4) Must be a self contained utensil
5) Bowl must remain on the table
Additional items of consideration:
1) People of all ages can enjoy noodle soup.
2) The problem is caused by a desire to consume the soup with proper dining etiquette.
3) This problem can be experienced in a restaurant or home dining situation.
So let’s start generating some design concepts to solve this problem. Do not limit yourself to all the requirements but rather find solutions for each criteria. The idea is to present as many ideas as possible and then go back to refine/evaluate the ideas.
Solutions for consuming liquids – Straws, Spoon, eye dropper/ turkey baster
Solutions for consuming noodles – Fork, Chopsticks, tweasers
Solutions for consuming other items – Fork, chopsticks, spoon, tweasers
Single utensil solutions – Spork, spoon…
By using our problem criteria as a basis for identifying solutions, we were able to look at the problem from different perspectives and therefore generate a larger group of ideas. Having this larger pool of concepts will benefit us when it comes time to look at the advantages of each possible solution and allow us to indentify key features our solution should contain or address.
In the next phase of we will evaluate our concepts using a design matrix to allow us to zero in on best case solution.
Design Process Concept Development - To learn more about this author, visit Brian Gates's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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