Are you dialed into radio advertising?
Are you dialed into radio advertising?
Why? Because radio truly is the "theater of the mind." Radio uses voices, music and sound effects (sfx) to create moods and images that spark the imagination in very different ways than print or television ads do.
Advertise on radio, and you have the opportunity to deliver a powerful message to a specific group of listeners. Radio stations know exactly who their audiences are, so if know who YOUR target customer is, radio gives you the perfect opportunity to reach him/her. Find the station with your demographic, get a sales rep who will partner with you, and get ready to mine for gold.
Another great thing about radio is that it's everywhere. At home, in the car, at the office, at the ballpark...wherever your customer is, radio isn't far away.
And have you ever noticed how loyal radio listeners are to their stations? Seriously loyal. Bordering on fanatical loyal. Mention a popular radio station's call letters in a group of people and you will inevitably hear someone say "Oh, I listen to them all the time!"
Radio stations are also strong on community involvement. Whether it's broadcasting a live remote at the grand opening of the new car dealership, or sponsoring a local charity event, no other medium touches listeners quite the same way radio does.
In conclusion, here are a few quick facts about radio you can use to impress your friends and family.
Radio's ROI is much higher (some studies say as high as 49 percent) than television's ROI. Much of this can be attributed to the fact that television is much more expensive to produce and run than radio, so the money you spend to produce and run radio is much lower.
96 percent of people who drive or ride in a car use the radio.
In-car radio listening averages two hours and 12 minutes weekdays, and two hours and five minutes on weekends.
43 percent of drivers leave their car radios set to one station.
There are 5.6 radios per U.S. household.
There are over 13,500 registered radio stations in the U.S.
Okay, I'll stop...you get the picture. Radio is everywhere! And if you want the most bang for your advertising buck, radio is still one of your best resources.
(c) Copyright 2009. All rights reserved.
Are you dialed into radio advertising - To learn more about this author, visit Donna Williams's Website.
Like this article? Share it with your friends
As someone who has worked on both the creative and executive ends of advertising for 25 years, I can tell you that radio is one of my favorite mediums.
Why? Because radio truly is the "theater of the mind." Radio uses voices, music and sound effects (sfx) to create moods and images that spark the imagination in very different ways than print or television ads do.
Advertise on radio, and you have the opportunity to deliver a powerful message to a specific group of listeners. Radio stations know exactly who their audiences are, so if know who YOUR target customer is, radio gives you the perfect opportunity to reach him/her. Find the station with your demographic, get a sales rep who will partner with you, and get ready to mine for gold.
Another great thing about radio is that it's everywhere. At home, in the car, at the office, at the ballpark...wherever your customer is, radio isn't far away.
And have you ever noticed how loyal radio listeners are to their stations? Seriously loyal. Bordering on fanatical loyal. Mention a popular radio station's call letters in a group of people and you will inevitably hear someone say "Oh, I listen to them all the time!"
Radio stations are also strong on community involvement. Whether it's broadcasting a live remote at the grand opening of the new car dealership, or sponsoring a local charity event, no other medium touches listeners quite the same way radio does.
In conclusion, here are a few quick facts about radio you can use to impress your friends and family.
Radio's ROI is much higher (some studies say as high as 49 percent) than television's ROI. Much of this can be attributed to the fact that television is much more expensive to produce and run than radio, so the money you spend to produce and run radio is much lower.
96 percent of people who drive or ride in a car use the radio.
In-car radio listening averages two hours and 12 minutes weekdays, and two hours and five minutes on weekends.
43 percent of drivers leave their car radios set to one station.
There are 5.6 radios per U.S. household.
There are over 13,500 registered radio stations in the U.S.
Okay, I'll stop...you get the picture. Radio is everywhere! And if you want the most bang for your advertising buck, radio is still one of your best resources.
(c) Copyright 2009. All rights reserved.
Are you dialed into radio advertising - To learn more about this author, visit Donna Williams's Website.
Like this article? Share it with your friends
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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