Tweet

Here's why you should build creativity in the workplace.

Written by: Donna Williams

Article Overview: Have you ever wondered if your company could benefit from becoming more creative? Do you long to be the next Apple or Google? Then this article will help you understand how creativity and innovation go hand-in-hand, and why you should start building it into your company

Here's why you should build creativity in the workplace.

“It wasn't raining when Noah built the ark." - Howard Ruff



When you think about it, creativity really is about taking a leap of faith.

Because creativity allows you to visualize that which isn't…that which you can’t see. And when creativity is applied to business, it lets you take that which isn't, and transform it into ideas that can change the world. Or at least your company.

Now, I'm the first one to admit that there are some people who have a hard time putting the words "creativity" and "business" together. Business is about numbers, profit and loss statements, taxes. Where does creativity fit in?

Everywhere within your organization.

Businesses that lack creativity will be businesses that get left behind. Think about it… companies that bring innovation and breakthrough ideas to the table are the ones that continue to grow and prosper.

If you don't believe me, think about Apple, Microsoft, Google. They were once small businesses. But I guarantee you that size was the only thing small about them. They were big thinkers. Thinkers who could use their creativity and imaginations to envision a very large future.

Could you be the next Google? Anything is possible. Especially when you nurture creative thinking in your organization.

Because creative thinking is what can separates you from your competition. And if you're not an organization that promotes creative thinking, you probably aren't as profitable as you could be.

Creativity is what drives the next breakthrough idea. It's what discovers an innovative approach to solving a problem.
In short, creativity opens up a vast world of possibilities.

If that's not reason enough, you should encourage creativity in your workplace because it simply makes for a better working environment. People want to express the creativity we were all born with.

Whoa. Stop. Back up.

Did I say, we are ALL born creative? Surely, I just meant those of us who were born with paintbrush and pencil in hand?

Uh-uh. We were all born creative. If you doubt it, all you have to do is watch children play. But somewhere along the way, we were told to “quit daydreaming.” We were told to get real – to start thinking logically.

So we grew up. (Well, most of us did.)

Our imaginations dimmed, and we started to see the problems instead of the possibilities.

So what do you say we all take a giant step backward?

It's time to start tapping into your creative resources. I promise you have them. We owe it to our companies, our employees, and most of all...ourselves.



(c) Copyright 2009. All rights reserved.

Related Articles
  How You Can Expand and Exploit Your Daily Creativity Window
  Is Your Creativity Supported or Stifled at Work?
  Community precedes culture change
  Top 10 Ways to Build Creativity in the Workplace
  Got creativity in the workplace Well here are 20 ways to nip it

Article Tags: apple microsoft, big thinkers, breakthrough idea, breakthrough ideas, creative thinking, google, hard time, howard ruff, imaginations, lack creativity, leap of faith, left behind, noah built the ark, paintbrush, pencil, possibilities, profit and loss, profit and loss statements, small businesses, working environment



Related Forum Posts
Hi to all - Hi there - have just joined.I am a serial entrepreneur at am really pleased to have found a place where like minded people get together - nice to find a forum on a topic I am passionate about with so many people contributing. Heres to our future success! Paul
Re: The greatest gold mine in the world - [quote="ideasuniversity":2gpyfxbp]The greatest gold mine in the world is not in South Africa, nor in Ghanna. It is not in the cementry either as someone said. The greatest gold mine in the world is between your two ears: your brain. Every ideas stem from our thinking. this is the reason we need to think more than before. Every block buster movie come from the brain. Every invetion and software ideas comes from the brain. Think for 1 hour on your project everyday for five days in a week and do it for a month and you will see how many ideas that will come out of it to make it better and better.[/quote:2gpyfxbp] The mind is a great tool to accomplish many things. I've always believed that the amount of creativity that we use also makes a large difference. I work with people who are creative and others who aren't - and there results differ from one another. Speaking of creativity, I've been amazed to find how many authors (who can be very creative in their books), but many show little to no creativity when they promote. Shri
Re: What to do When You Have No Money - Not sure how I missed this thread, but great topic. Gathering capital is amongst the most difficult challenges for entrepreneurs and business people. Imagine how easy new start-ups and existing businesses would be to start and grow if you had access to significant capital. In my opinion it usually comes down to "creativity". If the regular avenues such as banks, family, savings and venture capital are not available you have to think creatively about how to reach your growth goals. A lot of the time the solution to the problem is a joint venture with another party. If you can create a win-win situation you may not even need to gather capital and you might be able to have the other party provide the services or skills you were needing in the first place. A good example of this is an internet start up. There are lots of people looking for capital for their "new internet startup" ideas, however there's not a lot of capital around to throw at these ideas. In situations like these, instead of seeking capital so that you can build the site, why not team up with a designer and coder to help you build the site. You'll probably have to give up some equity, but a JV will significantly reduce your capital risk and possibly help you turn out a better product in the end. Just my 2 cents. Phil
New Top Banner - I love the creativity Benny! What does everyone else think?
Re: Essential Leadership skills - speed intuition awareness creativity


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Do You Pretend To Listen To People?

Sales Courage and Resilience

Here's a great ROI

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.