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Build Rapport with Your Clients with Blogs and Newsletters
| Guest post by: Dan Janal |
Article Overview: Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful. But did you know that the best way to bond with your readers is to show them that you are human? It’s true.
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Build Rapport with Your Clients with Blogs and Newsletters
Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful.
But did you know that the best way to bond with your readers is to show them that you are human?
It’s true.
I’ve been writing on the web for nearly 15 years and the times I get a flood of emails is when I reveal something personal about myself, not when I write a great article or explain a new tactic.
Relax, I’m not talking about baring your soul, opening your emotional closet or revealing your deepest fantasies. I’m talking about when you do normal things.
From my own experience and those of others, I’ve found the greatest feedback when writing about:
- my cats
- my vacations
- my gardening
- my attempts at playing the guitar
- my training for a 5K race
I also get a lot of comments if a link doesn’t work or if there’s an extra space between words or if there’s a typo. I’m sure that’s because people want to help.
If you put more personality into your writing, people will want to know more about you and will bond with you.
I know one guy who writes about his skydiving. Another person gives the play by play details of his upcoming wedding planning. Another person prints jokes about dogs. Another person writes about his horrible experiences at restaurants.
Let’s face it. Most of the information we write about can be written by anyone. There are only so many ways to say “to lose weight, eat less and exercise more.” Or the equivalents for getting a job, overcoming procrastination, asking for a raise, leading your employees or making money on the Internet. The thing that’s going to help you stand out is your personality.
When you show personality, you bond with your readers and you’ll have a better chance to build trust so you can make a sale.
Blogging- the essential PR tool
How to Build Relevant Rapport
Article Marketing: 6 Places to Get Published and Drive Traffic
8 Ways That Client Newsletters Build a Fence Around Your Herd
Keyword Selection For Search Engine Optimization SEO
Blogging as an Online Entrepreneur
E-newsletters: why they're good for business
3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life
Do It Again
Leadership Styles - the Ten Top Qualities the Best Leaders Show
The Art of Networking
Search Engine Optimization and Social Media Unite!
Sales Meeting Timeframes
Quick Blog Writing Tips
Every Media Mention Counts
Company Newsletter Marketing Quiz: Is Your Print Newsletter A Pop Gun Or A Marketing Missile?
The Karma of Connections
Building A Strong Rapport with Your Employees
Increasing the Velocity of Your Selling Cycle
Keep In Touch Newsletter Blog Or RSS
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About the Author: Dan Janal RSS for Dan's articles - Visit Dan's website In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high to rank high on search engines. For info, go to PressReleaseSender.com Click here to visit Dan's website   Not All Publicity Is Good Publicity Says PR Consultant Dan Janal How to Become a Respected Name in Your Industry Referrals Get More Client by Asking Disqualifying Questions How to Measure the Effect of Press Releases PR Tactics What Are the Best Days to Send Press Releases |
Related Forum Posts
Re: Top 50 Lists
- Hi Evan,
How about "Top 50":
-Inventor Blogs To Watch
-Franchising Blogs To Watch
-Business Book Review Blogs
-Women Entrepreneur Blogs
-Young Entrepreneur Blogs
Re: Who Did You Learn Most From and Why?
- Hi Martin,
You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person.
btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
RSS explained
- Hi Takuya,
Many thanks for the indepth explantion.
If I understand it right, it is mainly for the use of 'Blogs'.
You refer to the use connected to 'Blogs.
What about websites. Is there a benefit, too?
Kindest regards
Beat
"Unlock People's Potentials!"
Do webinars really work?
- Since I began this website I've received numerous offers to put on webinars. My concern has always been the time and effort put into creating the webinars versus written content and the ability to rank in search engines for webinats versus articles.
To date I have not done a webinar from my site.
I was reading Inc's Sales & Marketing section and they had an article profiling a company, LeanLogistics which tested newsletter vs. webinar marketing campaigns.
The results? The newsletters yielded double the sales leads at one sixth the cost of the webinars.
According to LeanLogistics it was because:
- Newsletters can be emailed multiple times
- Newsletters can sit in a client's inbox for many days
- If a client does not visit the webinar at the appointed time they will not get the information and will not go back to it even if it is available online anytime afterwards
Have any of you found success with webinars or do you prefer the traditional written content method of marketing?
aweber
- At RSC Business Group Inc., we plan on using Aweber for sending out Newsletters and to use as an autoresponder to inform clients of upcoming seminars they showed interest in attending.
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