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Four Secrets to Selling Books

Guest post by: Dan Janal

Article Overview: What’s the secret to selling books? John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently.

Four Secrets to Selling Books



What’s the secret to selling books?

John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently.

1. Speak. “80 percent of books are bought by word of mouth.” Start locally. Get comfortable and then move on to larger groups. Every book that became a best-seller (regardless of genre: business, spirituality, children’s, even poetry). If you write a childre’s book, speak in schools. If you write poetry, speak at bookstores. People love buying books from the author.

2. Present as much content and inspiration as you can. The worst thing you can do is hold back info.

3. The essence of book marketing is creating relationships. Find good people to partner with.

4. Get on TV, especially national TV. TV sells books. Everyone knows about Oprah, but many people don’t realize that the Daily Show and The Colbert Report can help move a lot of books.

John is a legend in the book industry. I highly recommend his book and his ezine and his teleseminar series called “People You Should Know."

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Article Tags: book publicity, brandingbook marketing, promotion, publicity, publishers, selling books



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Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Blog pinging - Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.


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