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Get Quoted in Major Media Sites with Surveys

Guest post by: Dan Janal

Article Overview: Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers!

Get Quoted in Major Media Sites with Surveys

Surveys are a great way for consultants and small businesses to get publicity.

Why?

Because reporters love numbers!

Numbers give a story an implied credibility. Reporters usually need to find a number to plug into a story to give the story an added level of respect. After all, if you have numbers, you have proof. If you don’t have numbers, you have an opinion.

There are several ways to get the numbers you need to create the statistics reportes love. You can create your own survey, or you can quote another group’s statistics.

How to create your own survey

1. Create your own survey. There are many free or very low-cost survey tools that you can use to create a survey. Just go to a search engine and type “survey tools” and you’ll find many that are very good and totally free.

2. Next, think of a topic that would interest the media. Just look at the headlines in your trade publications or professional journals for ideas.

3. Create the survey questions. Limit the number of questions to 3 or 4. If you ask too many questions, your survey respondents will get turned off and won’t answer the entire survey.

4. Send the survey to your mailing list or post it in a Linked In group, or place it on your website.

5. Compile the results.

6. Write a press release

7. Sent it to the media.

How to get publicity from another group’s statistics

Let’s say you find an interesting study done by the government, a university, a think tank or a non-profit group. You might have an opinion on the results of that study.

Now you can use that info to get publicity in several ways.

1. Post the information on your blog. If you like, you can post your opinions about the results of the study. That makes you a thought leader, critic, reporter, columnist, or curmudgeon. Take your pick. Either way, you win.

2. Tweet the headline and the link to your blog. Now you’ll have readers from Twitter coming to your blog to read the rest of the story. After all, Twitter prints only 140 characters.

3. If you link your tweets to Linked In and Facebook, your followers there will also see the link and could go to your site.

4. Post a link to the original study. It’s good etiquette and the link allows people to dive deeper for more information if they want.

One of my clients did this and his post was picked up by a top newspaper, the Christian Science Monitor!

If you follow either tactic, you just might find you are quoted more often by reporters, rank higher in the search engines and have more new visitors coming o your website!

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Article Tags: marketing, PR, publicity, small businesses, surveys



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