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Marketing Tips from Seth Godin

Guest post by: Dan Janal

Article Overview: Marketing whiz Seth Godin spoke in Minneapolis recently. Here are a few of the more interesting things he said (that don’t need long explanations).

Marketing Tips from Seth Godin



Marketing whiz Seth Godin spoke in Minneapolis last week. Here are a few of the more interesting things he said (that don’t need long explanations).

• To sell something, tell a story that matches prospects' worldview and bypasses their lizard brain
• Real artists ship.
• Google has made it so that everyone is somewhat famous
• My work has spread not because I spread it but because you spread it.
• People are genetically wired to organize in groups of 150.
• People want to join tribes and have people lead them.
• Create a reason to talk.
• Interruption marketing will always be hated. Start building a list of people who want to hear from you. Today.
• Whisper to customers. Don't yell at strangers.
• Impossible things are being done every day by people without qualifications.
• Go fast when there is nothing in front of you.
• Once you are in a race to make something cheaper somebody's going to make it cheaper than you. ·
• Be accessible.

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Article Tags: marketing tips, publicity, seth godin



Related Forum Posts
Re: Hello From Marietta GA! - Hi Tim, Welcome to the forum! I see you are into martial arts and a Seth Godin fan. My favourite Seth book is "Permission Marketing". Which martial arts do you practise? David
Re: Seth Godin: Star Fish v Long Tail - Hi David, Thanks for sharing; anything by Seth Godin is usually worth a read because I enjoy his perspective on life in general and Internet Marketing in particular, regards, Mal.
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: Who to profile next? - I'm a big fan of Seth Godin so I'd love to see you do a profile of him.
Re: Two Useful Books To Help You Focus On The CLIENT - Seth Godin is my man anyday. I became his reader when I read IdeaVirus by him. Is he the owner of Squidoo?


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