Not All Publicity Is Good Publicity Says PR Consultant Dan Janal

Guest post by: Dan Janal
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10 Reasons People Aren’t Retweeting Your Tweets - By Dan Janal

Have you ever gone to Facebook to look for the ads?

Have you ever clicked on an ad?

I’m not sure I’ve ever clicked on an ad, but I do know that they know who I am. Nearly every ad I see is related to publicity. They know I’m a PR guy, not a dance instructor. What else they might know about me is plain scary.

Facebook and Wall Street are betting big bucks that you love to see ads on Facebook.

But the real point of this article is to talk about GM pulling its ad budge from Facebook just days before the company went public.

That’s sending a big message.

Not only does it say that GM doesn’t think that Facebook ads work (and really, would you go to Facebook to buy a truck?) but they gave Facebook a black eye by publicly announcing the move at the time when Facebook was gather a ton of momentum to launch its IPO.

Time will tell who the real winner is here, but here is a good example that disproves the adage, “All publicity is good publicity.”

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10 Reasons People Aren’t Retweeting Your Tweets - By Dan Janal

About the Author: Dan Janal

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Dan Janal, author of "Reporters Are Looking for YOU!" is one of the Founding Fathers of Internet Marketing and Publicity. Many internet marketers credit Dan with helping them build their businesses. A sought-after speaker, he has taught at Berkeley and Stanford, as well as spoken at conferences through the U.S., Canada, Mexico, Brazil, China and Hungary.

In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high to rank high on search engines. For info, go to PressReleaseSender.com

Click here to visit Dan's website.

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