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Dan Janal Articles

Guest post by: Dan Janal

Amazon Bans Junk e-books - Click To Read Article
Amazon is banning what it calls “junk” e-books. You might know them as Private Label Resale (or Reseller) Rights Products. Those are the “books” that “get rich quick” scammers have been trying to sell to unsuspecting wannabees who want to make money from content.

12 Reasons the Facebook IPO Failed - Click To Read Article
Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons.Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons.

Not All Publicity Is Good Publicity Says PR Consultant Dan Janal - Click To Read Article
Here's a reason to distrust the old adage that "All publicity is good publicity."

Using Humor to Get Free Publicity - Click To Read Article
A PR expert, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity.

What Can You Expect from a Press Release? - Click To Read Article
Many good things can happen when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or they have unimaginably high expectations. Here are 10 things to expect from a press release – from bad to good:

How to Measure the Effect of Press Releases - Click To Read Article
Here are two sets of metrics you can use to see if you are getting a good response on your publicity campaign.

Press Releases: Examples of Common Formatting Mistakes - Click To Read Article
Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules.

5 Topics You Probably Didn’t Realize Can Be in a Press Release - Click To Read Article
Many people mistakenly think a press release can only contain news, such as announcing a new product, hiring a new CEO, announcing earnings results or winning an award. True, those are the bread and butter of press releases, but press releases can contain so many more interesting topics that can help you get free publicity.

10 Free Publicity Tips for Building Media Relations from Publicity Consultant Dan Janal - Click To Read Article
10 Free Publicity Tips for Building Media Relations When you pitch a reporter with your great story idea, remember that reporters aren’t looking to find a new best friend. Reporters are looking for expert and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend activities, their families and the like. Stop. They don’t want a new BFF. Publicity coach Dan Janal offers10 free publicity tips to build a strong relationship with any reporter and improve your media relations.

Free Publicity Tips for Pitching Reporters - Click To Read Article
Reporters need ideas from you to write their stories. But there is a right way and a wrong way to pitch your story. Here are a few tips from publicity consultant Dan Janal on what not to do. Don’t even think of breaking these rules if you want to get published.

Building Trust with Your Prospects by Using Case Studies - Click To Read Article
Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story. This article by publicity expert Dan Janal will show you how to create great case studies that you can use on your web site, sales kit or media kit.

How to Become a Respected Name in Your Industry - Click To Read Article
If you’re like most consultants, the biggest problem you have when talking to new clients is to answer the question, “Why should I hire you instead of Katherine?” And if you are like most consultants, you’ll point to your college degrees and rattle off the names of your clients. The trouble is, most consultants can match you stride for stride, name for name. So what can make you stand out? The Media.

PR Strategy: Now’s the Time to Write Year-in-Review Press Releases - Click To Read Article
As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.

PR Strategy: Are You Sabotaging Your Publicity Campaign? - Click To Read Article
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.

PR Tactics: What Are the Best Days to Send Press Releases? - Click To Read Article
“What is the best day to send a press release?” is a question I get every time I talk to a new client. It’s a fair question. All things being equal, why not send the press release to reporters when they are most likely to read it and when prospects are most likely to want to be looking for information?

How to Find Your Ideal Client - Click To Read Article
Nearly every client I have says their perfect client is “everyone” because “I can help everyone” or “My book can help everyone.” That might be wonderful but it is bad business. You can’t afford to market to “everyone.” And “everyone” doesn’t want you. They want to work with someone who specializes in “them,” not in everyone. That’s why I was delighted when I signed a new coaching client who works with lawyers who are in a certain transition point in their careers and must make career and life choices. How cool is that!

Speaking with a Translator: Tips for Success - Click To Read Article
I’ve spoken everywhere from Beijing to Budapest, all across Mexico and Brazil as well as the U.S and Canada. One thing I’ve noticed in working with translators is that is the speaker’s job to make sure the audience understands every word. Here are nine ideas to help you get your message across when you don’t speak the same language as your audience.

Who Is Your Ideal Client? - Click To Read Article
Like many of us, Darshan was struggling with a common problem. He has a big heart and he wants to help everyone he can. Unfortunately, he, like many of us, wanted to be all things to all people. He wanted to help companies become profitable, help executives get their lives in balance and help people build stronger relationships with their loved ones. Also he wanted to help people lose weight and curb their addictions. And that’s not all. Sound familiar?

Building Your Unique Brand Identity - Click To Read Article
For small businesses and entrepreneurs to get clients today, your brand must stand out and be unique. How many times have you heard that message? Probably too many times. Yet, it is true. But most people don’t know how to be unique. Here are a few tips on how to brand yourself properly. Legendary speaker Joe Calloway wrote a book called "Becoming a Category of One." I like that positioning! What he is saying is that when people think of a solution provider, only one name comes to mind. You want that name to be you. Adopt the “category of one” mindset that you and only you can accomplish this task.

Is Old Media Relevant? - Click To Read Article
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

Consultants and Service Professionals: How to Create a Winning Proposal - Click To Read Article
Professionals and consultants who write proposals might wonder if they should be a deadline on their proposals, or if they should make the proposal open-ended. I’d suggest you always put an expiration date on your proposals. Here are six reasons why.

Get Quoted in Major Media Sites with Surveys - Click To Read Article
Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers!

Build Rapport with Your Clients with Blogs and Newsletters - Click To Read Article
Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful. But did you know that the best way to bond with your readers is to show them that you are human? It’s true.

Referrals: Get More Client by Asking "Disqualifying Questions" - Click To Read Article
What would happen if you ran an ad on Google and everyone clicked on it? Would you be thrilled that so many people wanted to know about your service? Or would be shocked at the size of the bill and your inability to handle so many requests for information so quickly? Maybe both. That’s why you need to ask “disqualifying questions” when you do any form of marketing. If you don’t, you’ll find that you have a lot of unqualified prospects and more people than you can handle. And you won’t be able to give the proper attention you need to the prospects who are truly interested in your service and qualified to buy.

Marketing Tips: Look at Your Website Like You Are Visiting a Foreign Country - Click To Read Article
Your website prospects are like tourists in a foreign country. They don’t know you. They don’t trust you. They have many other vendors to choose from. They want to buy something like yours from someone like you. It could be you if you do the right things. It won’t be you if you don’t. Here are five keys to improving your website so you connect with your prospects.

Marketing Tips from Seth Godin - Click To Read Article
Marketing whiz Seth Godin spoke in Minneapolis recently. Here are a few of the more interesting things he said (that don’t need long explanations).

Customer Service Tips: How Not to Provide Service - Click To Read Article
Imagine my surprise when I read the flyer in my mailbox from the US Postal Service that suggested I install a new mailbox, at my expense, at the end of the cul de sac so “we can serve you better.” As far as I can tell, the only one who benefits from this is the USPS because they can batch process 10 houses (if my neighbors do this) in less time than it takes for them to drive to each house. While I can see the benefit to the USPS – faster time, less travel and less gas, I fail to see how this helps me.

Get the Most Attention from Your Publicity - Click To Read Article
What Are You Doing With Your Great Publicity? If an article is printed in a newspaper or blog and no one reads it, does it make any noise? Yes, that is a hypothetical question based on the age-old line of “If a tree falls in the forest and no one hears it…” but there is a lot of similarity between the two ideas.

Airline Media Publicity: Don’t Get Scammed - Click To Read Article
Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.

The New Influencers: Bloggers and Social Media Producers - Click To Read Article
Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld 2010:

Four Secrets to Selling Books - Click To Read Article
What’s the secret to selling books? John Kremer knows more than 1001 tips which he has documented in his must-read book, “1001 Ways to market Your Books For Authors and Publishers.” Here are five tips he shared at the 21st Century Book Marketing Conference in San Diego recently.

Branding: How KFC Is Trying to Reclaim Its Brand Identity - Click To Read Article
It's easy to lose your brand identity. See how KFC lost it and is trying to reclaim it.





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