Dan Janal Articles

Guest post by: Dan Janal
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10 Reasons People Aren’t Retweeting Your Tweets

Twitter is a great tool for getting free publicity for your small business. That’s because people who read your tweets can re-tweet or forward tweets to their followers. But many business owners are missing opportunities to maximize their exposure because their tweets aren’t up to snuff. Here are 10 ways to improve the re-tweetability of your tweets and reach more prospects.

Amazon Bans Junk e-books

Amazon is banning what it calls “junk” e-books. You might know them as Private Label Resale (or Reseller) Rights Products. Those are the “books” that “get rich quick” scammers have been trying to sell to unsuspecting wannabees who want to make money from content.

12 Reasons the Facebook IPO Failed

Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons.Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons.

Not All Publicity Is Good Publicity Says PR Consultant Dan Janal

Here's a reason to distrust the old adage that "All publicity is good publicity."

Using Humor to Get Free Publicity

A PR expert, a rabbi and a minister go into a bar… That could be the start of a joke, but it is the start of this article on when and how to use humor in your publicity.

What Can You Expect from a Press Release?

Many good things can happen when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or they have unimaginably high expectations. Here are 10 things to expect from a press release – from bad to good:

How to Measure the Effect of Press Releases

Here are two sets of metrics you can use to see if you are getting a good response on your publicity campaign.

Press Releases: Examples of Common Formatting Mistakes

Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules.

5 Topics You Probably Didn’t Realize Can Be in a Press Release

Many people mistakenly think a press release can only contain news, such as announcing a new product, hiring a new CEO, announcing earnings results or winning an award. True, those are the bread and butter of press releases, but press releases can contain so many more interesting topics that can help you get free publicity.

10 Free Publicity Tips for Building Media Relations from Publicity Consultant Dan Janal

10 Free Publicity Tips for Building Media Relations When you pitch a reporter with your great story idea, remember that reporters aren’t looking to find a new best friend. Reporters are looking for expert and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend activities, their families and the like. Stop. They don’t want a new BFF. Publicity coach Dan Janal offers10 free publicity tips to build a strong relationship with any reporter and improve your media relations.

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About the Author: Dan Janal

RSS for Dan's articles - Visit Dan's website
Dan Janal, author of "Reporters Are Looking for YOU!" is one of the Founding Fathers of Internet Marketing and Publicity. Many internet marketers credit Dan with helping them build their businesses. A sought-after speaker, he has taught at Berkeley and Stanford, as well as spoken at conferences through the U.S., Canada, Mexico, Brazil, China and Hungary.

In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high to rank high on search engines. For info, go to PressReleaseSender.com

Click here to visit Dan's website.

More from Dan Janal
Is Old Media Relevant
Amazon Bans Junk ebooks
Get the Most Attention from Your Publicity
5 Topics You Probably Didnt Realize Can Be in a Press Release
How to Measure the Effect of Press Releases

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