Tweet

Park Visitor Welcome Kits Offer a Unique Space to Reach Target Audiences

Written by: Shari Boyer

Article Overview: Companies are continually searching for new and effective ways to reach their target audience. As the media world shifts, it becomes more important than ever to find avenues to reach large yet targeted markets.

Park Visitor Welcome Kits Offer a Unique Space to Reach Target Audiences

Companies are continually searching for new and effective ways to reach their target audience. As the media world shifts, it becomes more important than ever to find avenues to reach large yet targeted markets. For example, a tool company that advertises on a home improvement program will most likely reach more potential costumers than if they advertised during a game show. Outside of television though, there are few avenues available where companies can gain both wide exposure and reach a targeted audience. The Park Visitor Welcome Kit does just that.
There are 730 visits to state parks each year. In parks that offer the kits, a park ranger greets visitors by handing them a Park Visitor Welcome Kit. The kit offers companies a unique way to target a premium consumer base. A State Park Visitor Profile shows the average visitor’s median income is $82,000+ per year. 28% have a Master’s or Doctorate degree, and 33% have a Bachelors degree. Therefore, a typical visitor is more educated and has a higher income than most. The “green” aspect of the companies advertising in The Park Visitor Welcome Kit is especially appealing to this demographic.
For 2009, the projected readership of The Park Visitor Welcome Kits is over 18 million adults. With so many eyes looking over the kits, more and more companies are taking advantage of this targeted way to reach these consumers. The kits are designed to inspire and inform; they include a map and other useful state-specific and regional park information.

Copyright © Shari Boyer

Related Articles
  Converting Every Visitor into Subscriber
  The Key to Better Websites
  Hydroponic Grow Kits: Complete System for Growing Your Own Veggies, Herbs and Flowers
  The Importance Of Finding Your Target Market When Creating Website Traffic
  The Myth of the Press Kit

Article Tags: bachelors degree, boyer, companies advertising, costumers, doctorate degree, game show, home improvement program, median income, park ranger, readership, regional park, shari, state parks, target audience, tool company, typical visitor, visitor profile, welcome kit, welcome kits, world shifts
Referred by: http://www.anthonymora.com



Related Forum Posts
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.
Re: Random Acts of Kindness - Pass it on! - Reach and touch somebody's hand. I love this site, it will make this world a better place
Re: Ryerson Angel Network Expands its Reach to Help Young Ent... - thanks for sharing very good information on Ryerson Angel Network Expands its Reach to Help Young Ent...........that will be so helpful......
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Re: Ideas on Using Twitter for Business - I would like to add: Provide support through Twitter Offer giveaways + contests


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Marketing & Sales tools – going back to basics

Executives and Elevators Perfecting That Pitch

Unharnessing Creativity in Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.