Marketing Like a Rockstar! Part 1
Marketing Like a Rockstar! Part 1
Not quite but I'll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics.
Dateline Sunday March 22nd... So there I was indulging in a guilty pleasure... Let me back up. The first concert that I ever attended was a KISS concert in 1977 when they were at their pinnacle (I have seen them 5 times since, twice on halloween!)
Like I said, guilty pleasure... So sunday I popped in a DVD "Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony... Should be interesting, I thought.
It's amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember...) but I noticed all the sales, marketing and trainer tricks that lead singer Paul Stanley was using and realized that all the great Rock Bands do this to create the rabid, evangelist seeking following.
Acknowledge!
The first thing any good Rocker will do is acknowledge the fans and thank them: Paul Stanley on the DVD, "We had offers from a lot of Cities to play with a symphony, but we had such a great time here last time, we just had to come back!"
Giving your audience ownership: "You made this song popular, we may have written it but this song is yours!" - Yep, Paul Stanley said this too.
Wow that's powerful!
Setting the Context
If you're going to sell, let the audience know and get their permission first.
Never, ever lay into your sales pitch without taking the time to acknowledge your audience and getting to know them first!
This was a Tweet I received (sort of, since I can't find the tweet or who twittered..)
At a bar-b-que: Me: beautiful day isn't it? Other guy: Heard of Amway? Never, ever, ever!
"We're gonna slow this next song down a bit. Is that alright with you?
Permission marketing creates loyalty!
What's in it for me?
Again any decent trainer or marketer will lay out up front what valuable stuff is coming for the audience. "Over the next hour (or whatever) I'm going to give you/tell you about these things that will rock your world!
Paul Stanley: "We're gonna rock your asses off!"
Now, if you make this promise, you better deliver!
Involving your Audience - leads to inclusion!
Rockers do this: Sing alongs, clap alongs.
Here's a great example of involving the audience. In the 80's I saw Jimmy Page of Led Zeppelin fame on tour solo. When it came time to play the Led Zepp classic "Stairway to Heaven" the singer on the tour took a break. On stage a single spotlight stayed on an empty mike. So what happened? A chorus of 15,000 + sang instead. Amazing! At that point, if we hadn't already, we were all drinking the Koolade. Don't leave anyone behind.
Leading Questions
"Do you wanna Rock?" - what a clever way to involve/include your audience. How about if you are marketing razors... "Has anyone ever cut themselves shaving?"
Demand a response!
Audience participation part deux: Ever heard this one? "Does anyone wanna ROCK!" then after the first response: "What?! I can't her you!". This, as any trainer will tell you is called "Demanding a response!"
Do you want to leave your audience out? Next time you are attending a sales meeting, seminar, teleclass, whatever, pay attention to the speaker for, in my opinion, a fatal mistake. The presenter/speaker asks a question and the audience doesn't really respond but they move on anyway. Guess what, they just left all those non responders behind.
Go to one of T. Harv Eker's, Tony Robbins or Alex Mandossian's events and watch masters at keeping the audience involved at work.
Or just go to a great rock show! And when you do, pay attention, you'll be surprised at all you can learn from a ROCKSTAR!
And remember, it doesn't matter how many tricks you employ, if you don't, in the end, deliver the promised "goods"!
Marketing Like a Rockstar Part 1 - To learn more about this author, visit Lennie Appelquist's Website.
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Everything I learned About Marketing, I learned From Paul Stanley of KISS!
Not quite but I'll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics.
Dateline Sunday March 22nd... So there I was indulging in a guilty pleasure... Let me back up. The first concert that I ever attended was a KISS concert in 1977 when they were at their pinnacle (I have seen them 5 times since, twice on halloween!)
Like I said, guilty pleasure... So sunday I popped in a DVD "Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony... Should be interesting, I thought.
It's amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember...) but I noticed all the sales, marketing and trainer tricks that lead singer Paul Stanley was using and realized that all the great Rock Bands do this to create the rabid, evangelist seeking following.
Acknowledge!
The first thing any good Rocker will do is acknowledge the fans and thank them: Paul Stanley on the DVD, "We had offers from a lot of Cities to play with a symphony, but we had such a great time here last time, we just had to come back!"
Giving your audience ownership: "You made this song popular, we may have written it but this song is yours!" - Yep, Paul Stanley said this too.
Wow that's powerful!
Setting the Context
If you're going to sell, let the audience know and get their permission first.
Never, ever lay into your sales pitch without taking the time to acknowledge your audience and getting to know them first!
This was a Tweet I received (sort of, since I can't find the tweet or who twittered..)
At a bar-b-que: Me: beautiful day isn't it? Other guy: Heard of Amway? Never, ever, ever!
"We're gonna slow this next song down a bit. Is that alright with you?
Permission marketing creates loyalty!
What's in it for me?
Again any decent trainer or marketer will lay out up front what valuable stuff is coming for the audience. "Over the next hour (or whatever) I'm going to give you/tell you about these things that will rock your world!
Paul Stanley: "We're gonna rock your asses off!"
Now, if you make this promise, you better deliver!
Involving your Audience - leads to inclusion!
Rockers do this: Sing alongs, clap alongs.
Here's a great example of involving the audience. In the 80's I saw Jimmy Page of Led Zeppelin fame on tour solo. When it came time to play the Led Zepp classic "Stairway to Heaven" the singer on the tour took a break. On stage a single spotlight stayed on an empty mike. So what happened? A chorus of 15,000 + sang instead. Amazing! At that point, if we hadn't already, we were all drinking the Koolade. Don't leave anyone behind.
Leading Questions
"Do you wanna Rock?" - what a clever way to involve/include your audience. How about if you are marketing razors... "Has anyone ever cut themselves shaving?"
Demand a response!
Audience participation part deux: Ever heard this one? "Does anyone wanna ROCK!" then after the first response: "What?! I can't her you!". This, as any trainer will tell you is called "Demanding a response!"
Do you want to leave your audience out? Next time you are attending a sales meeting, seminar, teleclass, whatever, pay attention to the speaker for, in my opinion, a fatal mistake. The presenter/speaker asks a question and the audience doesn't really respond but they move on anyway. Guess what, they just left all those non responders behind.
Go to one of T. Harv Eker's, Tony Robbins or Alex Mandossian's events and watch masters at keeping the audience involved at work.
Or just go to a great rock show! And when you do, pay attention, you'll be surprised at all you can learn from a ROCKSTAR!
And remember, it doesn't matter how many tricks you employ, if you don't, in the end, deliver the promised "goods"!
Marketing Like a Rockstar Part 1 - To learn more about this author, visit Lennie Appelquist's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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